Media Placement Services provides you with a professional and organized way of handling your marketing strategy. But for it to work effectively, it is imperative that the strategies used are implemented in the right manner. Media Placement can play a significant role in accomplishing this, but only if it is done in the right manner. Media Placement refers to the practice of placing your advertisement in prominent positions on prominent websites. This will have a major impact on the number of people visiting your site or subscribing to your services.

If your ad is well-placed, it shall survive. However, if it is not well-placed then you shall be liable to incur some form of penalty. It is advisable that you place your ad where your potential consumers hang out. But hereunder, we shall see where and how you can place your advertisements in such a manner so that your brand remains unscathed even if a third party site does not infringe upon your copyright. Let us see in detail how this can be achieved.

There are various factors which need to be considered while placing your advertisement on third party websites. Placing your advertisement on a website which receives heavy traffic should be your first criteria. You need to check whether the audience share is high on the site. If it is, then you are certain to receive good response and positive feedback from the recipients. If the audience share is less on such a website, then you need to be careful and avoid placing your advert on such a website.

Your advertisement needs to be placed in proper sites where there is sufficient traffic. It is better if you prefer to have a one page website. Placing your ad on a two-page website will be both futile and not likely to survive the onslaught of the competitors. The general counsel to the advertiser would be that their ads should neither be placed nor displayed on sites where their audience share is below 5%. Such a low audience share means that neither the advertisers nor the recipient shall survive.

Your advertisements need to be placed on websites which are relevant to the theme. Some of the factors which are to be considered while judging whether your website shall survive are, whether you are dealing with a small business or a multinational organization. Your products or services can either be exclusively for businesses or can also be for the general public. A general rule is that the costs incurred during the placement of your advert on the relevant sites and the effective date of placing your advert, should never be more than the costs incurred during the initial development of the theme on the internet site.

You may be required by the site owner to place certain graphics or images on the web site which cannot be changed unless the placement contract ends on the effective date specified in the contract. In such cases, the contract would specify an effective date for the graphics to appear and for the images to be deleted. The contract would also specify the costs associated with changes to these graphics or images. The same applies to any other cost associated with advertising and for the purpose of changing the web site content to match the new advertisement, you would have to submit additional articles, documents, applications or content for review as well as prior approval.

It is highly recommended that you should not disclose confidential information on the internet during the process of placing your advert on the site. The confidential information is necessary in the course of the implementation of the strategies and techniques adopted in the ad campaigns. If you were to disclose confidential information on the internet during the time of placing your advert, it is very likely that the advertiser would go ahead without having to wait for the approval of the third party involved in the project. This would obviously incur a great loss to the company. In the event of refusal to permit the ad campaign to proceed, the disclosure of confidential information could constitute a breach of fiduciary responsibility.

The terms of reference provided for by the company providing you with placements on its site does not include provision for indemnification, nor does it mention any special damages which may be inflicted on the indemnitee for breaching the contract. The term “disclosure” is not mentioned as it is a common practice here in New York to not disclose sensitive financial matters and information. Media Placement in New York is governed by the Fair Credit Reporting Act. That law says that a credit reporting agency must not disclose any personal information about an individual if it can reasonably be ascertained that doing so would harm that individual’s credit standing in the future.