Editorial & Advertiser Disclosure Global Banking And Finance Review is an independent publisher which offers News, information, Analysis, Opinion, Press Releases, Reviews, Research reports covering various economies, industries, products, services and companies. The content available on globalbankingandfinance.com is sourced by a mixture of different methods which is not limited to content produced and supplied by various staff writers, journalists, freelancers, individuals, organizations, companies, PR agencies Sponsored Posts etc. The information available on this website is purely for educational and informational purposes only. We cannot guarantee the accuracy or applicability of any of the information provided at globalbankingandfinance.com with respect to your individual or personal circumstances. Please seek professional advice from a qualified professional before making any financial decisions. Globalbankingandfinance.com also links to various third party websites and we cannot guarantee the accuracy or applicability of the information provided by third party websites. Links from various articles on our site to third party websites are a mixture of non-sponsored links and sponsored links. Only a very small fraction of the links which point to external websites are affiliate links. Some of the links which you may click on our website may link to various products and services from our partners who may compensate us if you buy a service or product or fill a form or install an app. This will not incur additional cost to you. A very few articles on our website are sponsored posts or paid advertorials. These are marked as sponsored posts at the bottom of each post. For avoidance of any doubts and to make it easier for you to differentiate sponsored or non-sponsored articles or links, you may consider all articles on our site or all links to external websites as sponsored . Please note that some of the services or products which we talk about carry a high level of risk and may not be suitable for everyone. These may be complex services or products and we request the readers to consider this purely from an educational standpoint. The information provided on this website is general in nature. Global Banking & Finance Review expressly disclaims any liability without any limitation which may arise directly or indirectly from the use of such information.

Maze launches the first quantitative analytics tool for prototypes.

London-based startup raises £350,000 in pre-seed funding led by Partech and Seedcamp 

  • Maze offers the first quantitative analytics tools for prototypes in partnership with the world leading design tools InVision& Marvel.
  • £350.000 pre-seed financing raised from leading early-stage investors Partech & Seedcamp.
Jonathan Widawski
Jonathan Widawski

London-based startup Maze has raised £350,000 in a round led by leading early-stage European funds Partech (San Francisco, Paris, Berlin, Dakar) and Seedcamp (London).

Maze is the first startup to perform quantitative user-testing at the design phase to provide designers with long awaited actionable KPIs. With this concept, Maze wants to fundamentally change the way digital products are built by allowing designers & product teams to iterate quickly and effectively until their design is proven.

Maze is the brain-child of long-time friends & co-founders Jonathan Widawski, ex UX lead at BAM, and Thomas Mary, former lead developer & architect. They came up with the idea while working on their previous startup: “We had an in-depth prototype of the product and 1,500 users in our waiting list eager to try it out. We looked at the market for solutions allowing us to easily send the prototype to our testers, but only found qualitative, video-based recording tools: we didn’t have the time nor the resources to spend 500 hours looking at footages to extract insights. That’s what got us started on our path to create Maze: a data-driven approach to design validation”.

Thomas Mary, adds, “The current design process creates a lot of frustration for product teams. Developers end up re-building features instead of implementing new ones simply because the initial design provided doesn’t work. This leads to a long and extremely costly iteration loop that could easily be solved by validating interfaces earlier.”

The team has already partnered with InVision and Marvel, the two world-leading prototyping tools, and is looking to integrate with more players as the company grows. Maze already counts more than 2,000 users, including designers from top tech companies (e.g. Uber, Ebay, IBM, Microsoft, Mastercard), digital agencies (e.g. Digitas, Multiplica, HikerCompany) and also freelance designers who couldn’t afford user-testing solutions until then.

Thomas Mary
Thomas Mary

On the vision, Jonathan Widawski adds “At Maze we think that user testing solutions don’t align with today’s lean and agile way of building product, and we are convinced that our tool will help solve this. We want to make user-testing & user-research streamlined & affordable for designers, finally giving them a seat at the table when it comes to data.”

Boris Golden who led the investment for Partech adds: “The vision of Maze is totally inevitable. After so many years of evangelization about the importance of reducing the feedback loop (notably via the ‘lean startup’ movement), it is amazing that nobody has come up yet with what Maze is doing! Bringing a data-driven and quantitative mindset to the design world has the potential to create huge business value, but also to remove the pain of navigating in the dark and wasting energy, as many designers, product managers and developers experience daily! And beyond the vision, we are huge fans of the team that has the right mix of talent to make this happen.”

The London-based European seed fund, Seedcamp, has supported over 260 startups in the last 10 years, including European unicorns like Revolut, Transferwise and UiPath. On the investment, Seedcamp Venture Partner, Devin Hunt, comments, “Maze has transformed user testing, one of the most laborious aspects of product design, into a simple, fast, and quantifiable experience. Once you use it, you can’t imagine not having Maze in your design toolkit. I can’t wait to see the impact Maze will have on the product design profession. Suffice to say, we’re very excited to welcome Maze to the Seedcamp Nation.”

You’ll find more information on www.maze.design— already up and running. There you can also find explanations regarding the product, which you can try out with a free plan.