Published by Wanda Rich
Posted on April 16, 2025
Increasing Size of Enterprises Leads to Accumulation of Data, Driving Demand for Master Data Management: Fact.MR Report
The global master data management market is estimated to be valued at US$ 8,121.6 million in 2024. The market is projected to grow at a compound annual growth rate (CAGR) of 15.7% through 2034. The master data management market is forecasted to reach US$ 78,632.1 million by 2034.
The number of companies and the data-handling requirements are increasing by the day. This creates lucrative opportunities for market players of data management solutions. Multiple variations of master data in the same organization also lead to demand for master data management.
The need to manage master data gets even more pronounced when there is involvement of more than one organization. A significant amount of master data is accumulated with the mergers and acquisitions of companies, which generates the need for master data management solutions to streamline of data processes. Firms are increasingly opting for master data management services to deal with redundant data, which is expected to drive the market’s growth over the forecast period.
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Key Takeaways from the Market Study:
“Companies are increasingly opting for cloud systems for data management solutions. Master data management is one such solution that is becoming popular due to its cloud-based capabilities, creating market opportunities,” says a Fact.MR analyst.
Partnerships Between Rival Market Players Not an Uncommon Sight in the Market
The market for master data management is highly competitive, with only a few giants having a stronghold. Market players are indulging in collaborative strategies, even with competitors, especially when it comes to tapping the lucrative Asian market. Some of the prominent companies in the market are SAP SE, SAS Institute Inc., IBM Corporation, and Tibco Software Inc.
Recent Developments
Rise of Data-Driven Decision-Making in Modern Businesses
In today’s business landscape, data has become a crucial asset, driving research and strategic decision-making across industries. Companies are increasingly leveraging data insights to refine operations, optimize customer experiences, and gain a competitive edge. To efficiently manage and process vast volumes of complex data, businesses are turning to master data management (MDM) solutions, which streamline data organization and enhance analytical accuracy.
Growing Demand for Cloud-Based Solutions Fuels Master Data Management Growth
As businesses expand, data storage and management have become pressing concerns. The rise of cloud-based solutions has revolutionized data storage, offering scalable and secure infrastructure to organizations worldwide. Master Data Management, as a cloud-driven solution, is gaining widespread adoption by enterprises seeking efficient data governance, seamless accessibility, and enhanced operational efficiency. The increasing reliance on cloud technology continues to propel the growth of the MDM market, reinforcing its role in modern digital ecosystems.
Challenges of High Costs in Master Data Management Adoption
Master Data Management (MDM) plays a crucial role in consolidating and maintaining a single, consistent version of data across an organization. However, not all stakeholders, including shareholders and department heads, perceive the necessity of maintaining a unified data set. Many prefer to operate with their own versions of master data, leading to resistance against implementing MDM solutions. In organizations where multiple, fragmented data sets are the norm, the adoption of MDM remains limited.
Another significant barrier to MDM adoption is cost. While large enterprises can accommodate the expense, smaller organizations often hesitate to invest in MDM solutions due to budget constraints. The implementation of these systems also requires dedicated personnel, adding to operational costs.
Despite these challenges, the increasing volume of data, even within small and medium-sized businesses, makes manual management inefficient and unsustainable. As a result, more businesses in this segment are recognizing the long-term benefits of MDM, gradually overcoming cost concerns to adopt data management solutions for improved efficiency and decision-making.
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Key Market Players:
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