Market Research Services Market Analysis, Research Study With Westat Inc, Nielsen Holdings plc, Ipsos SA
Published by Global Market Vision
Posted on September 29, 2021
5 min readLast updated: February 1, 2026

Published by Global Market Vision
Posted on September 29, 2021
5 min readLast updated: February 1, 2026

The Market Research Services market is projected to grow by 2027, driven by key vendors like Westat Inc and Nielsen Holdings plc, with insights on trends and competitive strategies.

The global Market Research Services Market size is expected to witness Enormous Growth by 2027.
Market Research Services Market report focused on the comprehensive analysis of current and future prospects of the Market Research Services industry. It describes the optimal or favourable fit for the vendors to adopt successive merger and acquisition strategies, geography expansion, research & development, and new product introduction strategies to execute further business expansion and growth during a forecast period. An in-depth analysis of past trends, future trends, demographics, technological advancements, and regulatory requirements for the Market Research Services market has been done in order to calculate the growth rates for each segment and sub-segments.
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Top Key Vendors of this Market are:
Westat Inc, Nielsen Holdings plc, Ipsos SA, WPP PLC, GfK GROUP.
Various factors are responsible for the market’s growth trajectory, which are studied at length in the report. In addition, the report lists down the restraints that are posing threat to the global Market Research Services market. This report is a consolidation of primary and secondary research, which provides market size, share, dynamics, and forecast for various segments and sub-segments considering the macro and micro environmental factors. It also gauges the bargaining power of suppliers and buyers, threat from new entrants and product substitute, and the degree of competition prevailing in the market.
The influence of the latest government guidelines is also analysed in detail in the report. It studies the Market Research Services market’s trajectory between forecast periods. The cost analysis of the Global Market Research Services Market has been performed while keeping in view manufacturing expenses, labour cost, and raw materials and their market concentration rate, suppliers, and price trend.
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The report provides insights on the following pointers:
Market Penetration: Comprehensive information on the product portfolios of the top players in the Market Research Services market.
Competitive Assessment: In-depth assessment of the market strategies, geographic and business segments of the leading players in the market.
Product Development/Innovation: Detailed insights on the upcoming technologies, R&D activities, and product launches in the market.
Market Development: Comprehensive information about emerging markets. This report analyzes the market for various segments across geographies.
Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the Market Research Services market.
Regions Covered in the Global Market Research Services Market Report 2021:
• The Middle East and Africa (GCC Countries and Egypt)
• North America (the United States, Mexico, and Canada)
• South America (Brazil etc.)
• Europe (Turkey, Germany, Russia UK, Italy, France, etc.)
• Asia-Pacific (Vietnam, China, Malaysia, Japan, Philippines, Korea, Thailand, India, Indonesia, and Australia)
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Table of Contents
Global Market Research Services Market Research Report 2021 – 2027
Chapter 1 Market Research Services Market Overview
Chapter 2 Global Economic Impact on Industry
Chapter 3 Global Market Competition by Manufacturers
Chapter 4 Global Production, Revenue (Value) by Region
Chapter 5 Global Supply (Production), Consumption, Export, Import by Regions
Chapter 6 Global Production, Revenue (Value), Price Trend by Type
Chapter 7 Global Market Analysis by Application
Chapter 8 Manufacturing Cost Analysis
Chapter 9 Industrial Chain, Sourcing Strategy and Downstream Buyers
Chapter 10 Marketing Strategy Analysis, Distributors/Traders
Chapter 11 Market Effect Factors Analysis
Chapter 12 Global Market Research Services Market Forecast
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The article focuses on the growth and analysis of the Market Research Services market, highlighting key vendors and future trends.
Key vendors in the Market Research Services market include Westat Inc, Nielsen Holdings plc, and Ipsos SA.
The report covers regions such as North America, Europe, Asia-Pacific, and others.
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