Location Analytics Market Size, Share, Trends, Analysis, Growth and Forecast to 2022-2027

Research Reports

Posted on December 24, 2021

According to IMARC Group latest report titled” Location Analytics Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027”, the market is currently witnessing strong growth. The Global Location Analytics Market to exhibit moderate growth during the next five years. Location analytics, also called geoanalytics, refers to the tools that aid in interpreting and analyzing real-time or historical geographical data. It is usually used to predict consumer behavior or buying patterns. Location analytics relies on data collected through sensors, cameras, mobile devices, the global positioning system (GPS), social media channels, etc. It offers lucrative and actionable insights into business strategies and thus eases the decision-making process for companies across numerous sectors, including BFSI, healthcare, IT, retail, etc.

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As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

Market Trends:

The elevating utilization of Internet of Things (IoT) devices and the escalating digitalization levels across industries are among the key factors driving the location analytics market. Additionally, the inflating advancements in network infrastructures and the rising sales of smartphones, laptops, tablets, and other consumer electronic products are further catalyzing the market growth. Besides this, the increasing need among organizations to access the dynamic location information of consumers to expand their customer base and increase brand awareness is acting as another significant growth-inducing factor. Moreover, the growing adoption of asset management tools to optimize business processes, generate more revenue, detect new opportunities, mitigate potential risks, etc., is also augmenting the global market. Apart from this, the integration of cloud computing, artificial intelligence (AI), Blockchain, Big Data, and other new-age technologies in geoanalytical applications across industries is projected to fuel the location analytics market in the coming years.

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Competitive Landscape with Key players:

The report has also analysed the competitive landscape of the market with some of the key players being.

Alteryx Inc.
Cisco Systems Inc.
Esri
Galigeo
Google LLC
HERE Technologies
Hexagon AB
International Business Machines Corporation
Microsoft Corporation
Oracle Corporation
Pitney Bowes Inc.
SAS Institute Inc.
Sisense Inc.
TIBCO Software Inc

Location Analytics Market Segmentation:

Our report has categorized the market based on region, component, deployment mode, location type, application and end use industry.

Breakup by Component:

Software
Services

Breakup by Deployment Mode:

On-premises
Cloud-based

Breakup by Location Type:

Indoor
Outdoor

Breakup by Application:

Remote Monitoring
Sales and Marketing Optimization
Asset Management
Risk Management
Facility Management
Others

Breakup by End Use Industry:

BFSI
Healthcare
Hospitality
Government
Transport and Logistic
IT and Telecom
Retail and Consumer Goods
Media and Entertainment
Others

Breakup by Region:

North America (United States, Canada)
Europe (Germany, France, United Kingdom, Italy, Spain, Others)
Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
Latin America (Brazil, Mexico, Others)
Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

Key highlights of the report:

Market Performance (2016-2021)
Market Outlook (2022-2027)
Porter’s Five Forces Analysis
Market Drivers and Success Factors
SWOT Analysis
Value Chain
Comprehensive Mapping of the Competitive Landscape

We are updating our reports, If you want latest primary and secondary data (2022-2027) with Cost Module, Business Strategy, Competitive landscape, etc. Click request free sample report, the report will be delivered to you in PDF format via email within 24 to 48 hours after the payment confirmation.

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