Evolving consumer behaviour has been driving the various trend waves in both food and beverages, and consumer products industries. While packaging has been among the most critical elements of both the verticals, the dynamics of packaging also tend to be influenced by the frequent preferential shifts observed in consumers. Liquid packaging market particularly involves packaging material manufacturers, packaging converters, as well as packaging equipment companies. The market has been analysed in depth by a new upcoming research report of Fairfield Market Research for the period 2021 – 2025.

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F&B, and Pharma Key Consumer Industries

Extensively adopted by a number of segments like processed food products, beverages, dairy, chemicals, personal care, and cosmetics, demand for liquid packaging solutions will remain on an upward trend over the period of forecast. Besides food and beverages, followed by consumer goods, another end-use industry that continues to generate continuous demand for liquid packaging solutions is pharma. Frequent product innovations in all these categories will remain the key push factor for liquid packaging manufacturers operating in global market.

Evolving Packaging Requisites Point to a Shift from Rigid to Flexible

Rigid packaging, though the most preferred type of packaging, has been recently experiencing stiff competition from its flexible counterpart. While PET bottles, cans, cartons, and glass jars provide high impact resistance, flexible packaging formats serve to take the benefit of functional packaging to a next level. Moving over conventional rigid packaging solutions, the liquid packaging market has been adopting a shift toward flexible packaging formats as the latter allows for greater efficiency at reduced production costs. Flexible formats also increase product compatibility for retail, which is a strong factor driving market growth according to the report.

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Asia Pacific Maintains its Lead; Sustainable Formats to Penetrate Faster in North America and Europe

While the market in North America, and Europe will continue to benefit from mushrooming markets for ready-to-eat meals, and nutraceuticals, these regions have been witnessing rapid rise of paper-based sustainable packaging alternatives recently. Plastics will still remain stronger when compared with metals, and glass. Sustainable liquid packaging is expected to faster penetrate these markets. On the other hand, Asia Pacific remains global leader on the back of the excellent growth potential of markets like China, Japan, India, Malaysia, Thailand, South Korea, and Indonesia. Solid expansion of both pharmaceuticals, and food and beverages industries across the region will continue to boost market growth here.

Competition Analysis: Liquid Packaging Market Landscape

Nippon Paper Industries Co. Ltd., Mondi PLC, Elopak AS, BillerudKorsnäs AB, Tetra Laval International S.A., International Paper Company, Liqui-Box Corporation, Smurfit Kappa Group, Klabin Paper, and Comar LLC. Strong presence of a large number of small-, and mid-sized companies continues to retain the competition intensity. Many of the key players remain focused on partnership agreements targeting frequent new launches. In-licensing will also be a preferred development strategy among competitors. A majority of active players look to augment investments in lucrative developing markets of Latin America, and Asia Pacific for their excellent cost benefit.

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