The global demand for lip fillers grew at ~3% YOY in 2018 to total ~ US$ 420 Mn, up from ~ US$ 408 Mn in 2017, finds the new market intelligence study by Future Market Insights (FMI). ALLERGAN, Galderma Laboratories, and Merz Pharma GmbH & Co. KGaA retain their lead as the top three companies in the lip fillers market space, followed by several other market players progressing up along the growth ladder with new product launches in the pipeline.

While one-half of consumers investing in lip fillers look to boost their confidence levels, the other half will resort to these as quick fixes for facial perfection. Though lip augmentation wasn’t a mainstream concept a few decades ago, it is eventually carving out its own unique place in the global cosmetology space.

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Millennials represent a very attractive category for lip filler manufacturers to focus on, given that the ones who are unhappy or self-conscious about their facial aesthetics are opting for these procedures to get appealing makeovers. The FMI analyst finds that a wide-range of safe and effective options will remain the key revenue level for companies active in the lip fillers market. In addition, these companies are also drawing upon the mega-trend of personalization via tailor-made lip filler solutions, which will further help them life their profit pools.

FMI’s research study opines that lip augmentation with hyaluronic acid-based solutions will remain the most frequently requested procedures in aesthetic practices. This can be gauged by the fact that in 2019, hyaluronic acid will surpass Poly-L-Lactic Acid to account of ~ 94% of the global lip fillers-derived business value.

While hospitals continue to remain at the forefront of demand for lip filler solutions, adoption by office based clinics is likely to pick pace by the end of 2029, thereby making it an attractive end user target for market players to aim at. Market players are zooming in their focus onto long-term contracts with hospitals and office based clinics, which will be a key factor ensuring continued profitability and long-term growth, finds the FMI report.

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East Asia Promises Untapped Corners for the Market Players to Explore

The FMI analyst finds that North America continues to be the leading market for lip fillers, with the US estimated to command ~ 94.5% of the regional market growth. As per the recent studies, in 2018, nearly 18 million people underwent surgical and minimally-invasive cosmetic procedures in the United States in 2018. This is a clear indication of the fact cosmetic surgical procedures in North America, which are on a significant rise over the past 5-6 years, are further set for a massive growth in the future.

On the other hand, East Asia is emerging as the focal point for market players vying to make it big in the lip fillers market. With beauty standards seeing cyclical evolution in countries such as Japan, China, and South Korea, the East Asia lip fillers market is likely to promise some major expansion opportunities for the companies operating in the lip fillers market.

The FMI analyst is of the opinion that social media remains one of the biggest factors encouraging consumers to opt for lip fillers. With the selfie culture penetrating across consumer bases from different regions, lip fillers have become a highly feasible and readily accessible option for the consumers to get the ‘picture-ready’ appearance. However, potential risks associated with the use of lip fillers, including temporary bruises and permanent tissue spoilage, continue to daunt consumer confidence and, calling for safe and reliable variants to make their mark in the lip fillers market.

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