Published : 2 years ago, on 09/02/2023

By Ronn Torossian is Founder of 5WPR, a leading PR firm.

Knowing the competition is crucial to success in any industry. The same holds true for businesses on LinkedIn. This is a place where being aware of what the competitors are doing can help a business create a better strategy. They can also reach their target audience more effectively. There are a few different strategies companies can use to figure out what their competitors are doing, and why.

Review Company Pages

The first step in researching competitors on LinkedIn is to review their Company Pages. Companies should take a look at the type of content they are posting, the tone of their posts, and how often they are posting. Companies should also note the number of followers they have and how engaged their audience is with their content.

Analyzing competitor employee profiles

Next, companies should look at the competitors’ employee profiles. This can give more insight into the types of professionals that work for the competitors and the skills and expertise they bring to the table. Companies can also see which employees are active on LinkedIn and what kind of content they are sharing.

Monitoring competitor activity

Keeping an eye on the competitor’s activity on LinkedIn can give companies an idea of what they are doing to reach and engage with their audience. Companies can use LinkedIn’s search function to see what their competitors are posting and to see whom they are connecting with. Another way to research a company’s competitors on LinkedIn is to conduct competitor surveys. Companies can use these surveys to gather information about the products, services, and pricing of their competitors. They can also learn about customer satisfaction. Businesses can also use the survey results to identify areas where the company can improve its own offerings.

Use LinkedIn analytics

LinkedIn provides a range of analytics tools. The tools can help companies understand their competitors’ presence on the platform. These tools can help companies track their competitor’s engagement with their audience. They’re also helpful in seeing how their content is performing and monitoring their advertising efforts.

Competitor groups

Joining groups that the competitors are a part of is a great way to see what they are discussing. Groups also allow companies to stay informed about their activity on the platform. By participating in these groups, companies can also build relationships with potential customers. Participation means companies get to position themselves as valuable resources in their respective industry.

LinkedIn Sales Navigator

LinkedIn Sales Navigator is a tool that provides insights into the competitors’ business activities. The tool can help companies reach new potential customers. With Sales Navigator, companies can see the companies that their competitors are targeting. They can also see the leads they are engaging with, and the accounts they are following.