The global LAS market was valued at US$ 5,142.4 million in 2016 and is projected to register a CAGR of 5.5% in terms of revenue, over the forecast period (2017 – 2025).
Linear alkylbenzene sulfonate (LAS) is an anionic surfactant widely used in formulation of all ranges of domestic detergents powder, cake & dish wash cleaners. The biodegradable and cost-effective substance offers high solubility, emulsifying, moistening, foaming, and dispersing properties with other additives. It also acts as an emulsifying, refining, and coupling and emulsifier in rubber, textile, and agricultural herbicides industry, respectively. Moreover, it is used in emulsion polymerization and as an industrial wetting agent.
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The increasing demand for cleaning and sanitization products such as liquid dishwashing soaps and detergents, owing to effective surfactant properties of LAS is major factor driving growth of the LAS market. Furthermore, rising demand for cleaning and janitorial services such as window cleaning and vacuuming in residential and commercial sectors is fuelling growth of the LAS market. For instance, according to the International Association for Soaps, Detergents, and Maintenance Products, the expenditure on professional cleaning, hygiene products, and services accounted for US$ 8.18 billion in 2015, which increased to US$ 8.41 billion in 2016, in Europe. However, availability of substitutes such as alcohol ether sulfates is one of the challenge faced by the LAS market.
Market Dynamics
Among applications, the household detergents and cleaners segment accounted for the highest share in 2016. This is due to increasing utilization of LAS as surfactant in detergents and cleaning products due to its biodegradable and environmentally-friendly properties. Asia Pacific holds the largest LAS market, followed by North America and Europe. Asia Pacific accounted for 42.36% market share in 2016 due to the growing demand for detergents, cleaning products and personal care products, especially in emerging economies such as China, India, and Indonesia. According to International Trade Association, Department of Commerce, U.S., the domestic sale of personal care products and cosmetic products accounted for around US$ 50 billion in 2015. This growth is expected to increase the demand for LAS in the personal care products segment in this region.
Key features of the study:
- This report provides in-depth analysis of the LAS market, market size (US$ Million & kilo tones), and Cumulative Annual Growth Rate (CAGR %) for the forecast period (2017 – 2025), considering 2016 as the base year and 2015 as historical information
- It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategy adopted by leading players
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- It profiles leading players in the global LAS market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
- Key companies covered as a part of this study include BASF SE, Clariant Corporation, Croda International Plc, DowDuPont Inc., Evonik Corporation, Henkel AG & Co. KGaA, Huntsman Corporation, Galaxy Surfactants Ltd., Stepan Company, and Solvay S.A..
- Insights from this report would allow marketers and the management authorities of the companies to make informed decision regarding their future product launch, market expansion, and marketing tactics
- The global LAS market report caters to various stakeholders in this industry including investors, suppliers, distributors, new entrants, and financial analysts
- Stakeholders would have ease in decision-making through the various strategy matrices used in analyzing the LAS market
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