Finance
Labubu Maker Pop Mart Meets 2025 Revenue Expectations
Published by Global Banking & Finance Review®
Posted on March 25, 2026
2 min readLast updated: March 25, 2026
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Pop Mart’s 2025 revenue soared 185% year‑on‑year to 37.12 billion yuan, meeting market expectations. Profit attributable to owners jumped 308% to 12.78 billion yuan, propelled by strong demand for its IP‑driven toys like Labubu and expanding global footprint.
Pop Mart Meets 2025 Revenue Goals as Labubu Character Fuels Global Demand
Pop Mart's Financial Performance and Global Expansion
BEIJING, March 25 (Reuters) - Pop Mart International Group, the Beijing-based maker of collectible "blind box" toys - including the viral, toothy-grinned Labubu - on Wednesday said its 2025 revenue rose 185% from a year earlier and was in line with market expectations for 37.12 billion yuan ($5.38 billion). Riding a global wave of demand for its plush toys, bag charms and collectibles from hit intellectual properties like The Monsters - including Labubu - Molly and Crybaby, Pop Mart has grown from a domestic blind-box retailer into one of the country's most closely watched consumer brands, as it continues to ride a wave of popularity to further overseas expansion.
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Revenue Growth and Profitability
Last year, Pop Mart nearly tripled revenue to 37.12 billion yuan from 13.04 billion yuan a year earlier. It reported profit attributable to owners of 12.78 billion yuan, up 308% from 3.13 billion yuan a year earlier.
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Labubu: The Key Growth Driver
Labubu's Global Appeal
A key driver has been Labubu, the toothy character that helped turn Pop Mart into a rare Chinese brand with broad overseas appeal.
Manufacturing Expansion
In January, the company said it had added manufacturing capacity in Mexico, Cambodia and Indonesia to support demand and strengthen supply-chain resilience.
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Strategic Initiatives for Overseas Markets
European Headquarters in London
The company also said it plans to make London its European headquarters.
Collaboration with Sony Pictures
Labubu Film Development
Pop Mart has teamed up with Sony Pictures to develop a film about Labubu, underscoring its push to expand further in overseas markets.
(Reporting by Casey Hall in Shanghai, Sophie Yu in Beijing; Editing by Thomas Derpinghaus)
Key Takeaways
- •Full-year 2025 revenue of 37.12 billion yuan reflects a remarkable 185% growth, aligning with analysts’ forecasts.
- •Net profit attributable to owners rose 308% to 12.78 billion yuan, highlighting robust margin expansion.
- •Labubu and other IP toys drove overseas demand, supported by increased production capacity (Mexico, Cambodia, Indonesia), with London named as European HQ and a Labubu film partnership with Sony Pictures enhancing global strategy.
Frequently Asked Questions about Labubu maker Pop Mart meets 2025 revenue expectations
1How much revenue did Pop Mart generate in 2025?
Pop Mart reported 2025 revenue of 37.12 billion yuan ($5.38 billion), up 185% from the previous year.
2What factors drove Pop Mart’s revenue and profit growth?
Strong global demand for Labubu and other collectibles, overseas expansion, and increased manufacturing capacity drove substantial growth.
3Where is Pop Mart expanding its manufacturing facilities?
Pop Mart has added manufacturing capacity in Mexico, Cambodia, and Indonesia to meet global demand and enhance supply-chain resilience.
4What are Pop Mart’s plans for the European market?
Pop Mart plans to make London its European headquarters as part of its overseas expansion strategy.
5What collaborations is Pop Mart pursuing to expand its brand?
Pop Mart has teamed up with Sony Pictures to develop a film about Labubu, supporting its push for greater international brand presence.
