The Global Instant Beverage Premixes Market Is Witnessing High Growth Owing To the Increasing Consumption of Hot Beverages in the World

Instant Beverage Premixes Market, By Product Type (Instant Coffee, Instant Tea, Instant Milk, Instant Health Drinks, Instant Soups, and Others), By Form (Powder, Paste, and Granular), and By Distribution Channel (Supermarket, Hypermarkets, Online Stores, Convenience Stores, and Others) – Global Industry Insights, Trends, Outlook and Opportunity Analysis, 2018-2026

Market Overview:

Instant beverage premixes are an easy way to incorporate a splash of flavor into hot beverages like coffee, tea, and juices. Instant drinks can be added right to hot or cold drinks, or they can also be made with large mixing bowls. Instant drinks come in many different sizes ranging from single serving up to twenty-eight ounces. Mixing bowls can vary in shape, from plastic to metal, or even ceramic. Most coffee, tea, and hot chocolate premixes are designed to dissolve flavors in hot liquids easily and quickly. Many mixes can hold up to thirty cups, but larger premixes are available for hundred-cup batches. Instant beverage premixes are a popular choice for making hot teas because they do not contain caffeine, so they are safe for tea and hot chocolate drinkers alike. A variety of instant coffee premixes are available, including instant flavored hot cocoa mixes, flavored hot milkshakes, flavored vanilla hot cocoa mix, flavored hot teas, unsweetened hot cocoa mix, and unsweetened hot tea mix. Instant beverage premixes can come in travel cans or stainless steel containers to make them easy to store and transport.

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Competitive Landscape:

Major players operating in the global instant beverage premix market include Plus Beverages, Nandram Corporation, Kafex Foods Private Limited, Neel Beverages Pvt Ltd., Ajinomoto General Foods Inc., PepsiCo Inc., Starbucks Corp., Dunkin’ Brands Group Inc., Keurig Green Mountain Inc., Monster Beverage Co., The Coca-Cola Co., Suntory Beverage & Food Ltd., The Republic of Tea Inc., and Ito En Ltd.

Key Market Drivers:

Increasing consumption of hot beverages such as tea and coffee is the main factor that is expected to augment the growth of the global instant beverage premix market. For instance, according to International Tea Committee, the total consumption of tea in the world is around 3,000,000 tons a year. Moreover, increasing product launches by key market players are estimated to propel the growth of the global instant beverage premix market. Some of the significant advantages of instant beverage premixes are, they improve mind usefulness, supports digestion, and give sound hydration. These advantages of beverages arranged by moment beverage premixes have expanded their reception rate. The beverages are accessible as premixes-blended beverages, while others are accessible as powdered beverages, for example, sugar-based and sugar-free structures. This is estimated to boost the market growth.

Covid-19 Impact Analysis:

The ongoing COVID-19 pandemic has affected several economic sectors in the world, including the tea sector. For instance, according to Hindustan Times, in April 2020, the tea production in India reduced to around 54% to approximately 39.02 million kilograms, owing to the nationwide lockdown.

Key Takeaways:

• The size of the global instant beverage premix market, growing at a CAGR of 6.0% is expected to reach around US$ 99,193 million by the year 2022, owing to the increasing consumption of hot beverages in the world. For instance, according to Deals On Health, more than 1 billion individuals in the world consume coffee on a daily basis.
• North America is expected to hold a major share of the global instant beverage premix market, owing to the increasing inclination towards consuming caffeine-enriched hot beverages in the region. For instance, according to the U.S. National Coffee Association, US coffee consumption in 2018 was around 27.16 million 60 kg bags.
• The Asia Pacific is estimated to witness high growth in the global instant beverage premix market, owing to the increasing production of tea and coffee in the region. For instance, according to India Brand Equity Foundation, in the year 2019, India produced around 1339.70 million kgs of tea.

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