INGREDIENTS FOR STARTUP SUCCESS

Jeff Aaron, VP of marketing at PernixData

PernixData has taken the storage industry by storm since we first launched our flagship product, PernixData FVP™ in August of 2013. Our renowned founders, Poojan Kumar and Satyam Vaghani, have been honoured among Silicon Business Journal’s ‘40 Under 40’ entrepreneurs.  The company has achieved global recognition, being named among Forbes magazine’s list of America’s most promising private companies, and having been singled out by Gartner as a Cool Storage Vendor.  In the short space of time since we started, we’ve already achieved over 100 customers worldwide, spanning almost every industry segment.

PernixData is backed by some of the world’s most highly regarded investors. These include top venture capitalists Kleiner Perkins Caulfield & Byers and Lightspeed Venture Partners, as well as industry luminaries such as the original CEO of Veritas and former VMware board member, Mark Leslie, Microsoft’s Chairman of the Board  John Thompson, and ex-CEO of Palo Alto Networks, Lane Bess. Since being founded in February 2012, PernixData has taken approximately $27 million in two rounds of oversubscribed funding.

So, why is it that we’ve been so successful in such a short space of time?

One, there is a real and immediate need for storage acceleration in virtual data centres. In today’s enterprise, IT administrators need a way to efficiently scale out storage performance using virtualisation in the same way they scale server compute and memory. FVP virtualises high speed server resources like flash and RAM into a clustered acceleration tier that enables IT administrators to quickly, easily and cost-effectively scale-out storage performance completely independent of storage capacity.  The result is unprecedented read and write performance for all virtual machines (VMs), without the need to change existing server and storage infrastructure.

Second, the product is extremely easy to deploy, seamlessly integrating with existing virtualisation and storage environments (and eliminating the need to rip/replace previous investments).

Third, the product is very “channel friendly”, making it easy for PernixData solutions providers worldwide to deploy and sell.

As we continue to expand our global footprint, we are excited to address key markets like the UK.  In fact, my recent visit to East London reminded me a lot of Silicon Valley, where PernixData is headquartered.  In both environments, innovation, collaboration, and hard work are rewarded with success.  To that end, we look forward to finding out what the future holds – in London’s Tech City, in Silicon Valley and across the globe.