Published by IMARC Services Private Limited
Posted on September 8, 2021
4 min readLast updated: February 12, 2026
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According to IMARC Group’s recently published report, titled “India Oral Hygiene Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026,” the India oral hygiene market is expected to exhibit moderate growth during 2021-2026. Oral hygiene is an essential practice to prevent dental decay, bad breath and stained teeth. This includes cleaning of teeth and gums for maintaining a fresh breath, healthy teeth and gums. Some of the commonly utilized products for dental care include toothbrush, toothpaste, tongue cleaner, mouthwash, and dental floss.
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The market in India is primarily driven by the rising preference for personal grooming. Moreover, the increasing incidences of dental caries and periodontal diseases across the country due to the shifting dietary patterns of individuals are providing a boost to the sales of oral hygiene products. Along with this, continual product innovations, such as the introduction of electric and sonic toothbrushes that are integrated with 3D motion sensors and Bluetooth connectivity, are providing an impetus to the market growth. Other factors, including easy product availability through organized retail channels and the inflating disposable incomes of the masses, are also acting as major growth-inducing factors.
As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the industry behaviors of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.
Key Market Segmentation:
Breakup by Product:
· Toothpaste
· Toothbrushes & Accessories
· Mouthwash/Rinses
· Dental Accessories/Ancillaries
· Denture Products
· Dental Prosthesis Cleaning Solutions
· Others
Breakup by Distribution Channel:
· Supermarkets and Hypermarkets
· Convenience Stores
· Pharmacies
· Online Stores
· Others
Breakup by Application:
· Adults
· Kids
· Infants
Breakup by Region:
· North India
· West and Central India
· South India
· East India
Ask Analyst for Customization and Explore full report with TOC & List of Figures: https://www.imarcgroup.com/india-oral-hygiene-market
We are updating our reports, If you want latest primary and secondary data (2021-2026) with Cost Module, Business Strategy, Distribution Channel, etc. Click request free sample report, published report will be delivered to you in PDF format via email within 24 to 48 hours.
Key highlights of the report:
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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The growth is primarily driven by the rising preference for personal grooming and the increasing incidences of dental caries and periodontal diseases across the country.
Key product categories include toothpaste, toothbrushes and accessories, mouthwash/rinses, dental accessories, denture products, and dental prosthesis cleaning solutions.
Significant distribution channels include supermarkets and hypermarkets, convenience stores, pharmacies, and online stores.
The market targets various demographics, including adults, kids, and infants.
The COVID-19 crisis has led to changes in consumer behavior globally, affecting market dynamics and prompting continuous tracking of industry trends.
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