In The Style and Klarna launch Pay later

Klarna’s Pay later option now available to UK consumers shopping online with In The Style

Today, leading payments provider Klarna has announced a partnership with Manchester-based fashion brand, In The Style.

In The Style customers will now benefit from Klarna’s Pay later service, which allows shoppers to order their favourite clothes online, then have the flexibility to pay for them up to 30 days later — with no interest or fees.

As an online-only fast fashion retailer, In The Style has a continual program of launching new collections and lists 200 new items each week, ensuring that the business is always providing its customers with the latest trends. In addition to having a social-first marketing strategy that has seen it build strong brand awareness with over 2 million social followers, the online retailer also works closely with celebrities and fashion influencers and has recently announced a collaboration with Love Island winner Dani Dyer.

Commenting on the partnership, Russ Carroll, Klarna’s UK Commercial Director: “At Klarna, our aim is to remove payment friction at the checkout and give shoppers more control over how and when they pay. We know that shoppers are often choosing to shop on mobile, and Klarna’s technology makes that an even easier process, offering smooth shopping options for customers. Introducing this new way to pay means customers have hassle-free access to the latest looks.”

Paul Masters COO at In The Style, added: “We’re always on the lookout for ways we can offer our customers an improved and differentiated service. With ‘pay later’ options becoming increasingly popular for shoppers, it was an obvious choice for us to partner with Klarna and give our customers the best shopping experience. Klarna’s Pay later service not only gives us a competitive advantage, but it also ensures our customers are provided with the utmost convenience — meaning they can now get their hands on those must-have items quickly, without having to part with their money until 30 days later.”