Award winning market research company Fact.MR’s global hydroxytyrosol market report is likely to experience decelerated yet positive growth in 2021, with key manufacturing hubs gradually emerging from the pandemic induced recession. Growing consumer interest in natural ingredients is expected to keep demand afloat in the coming year. Long-term projections appear highly optimistic, with Fact.MR forecasting nearly 7% CAGR through 2031.

Hydroxytyrosol has proven instrumental in ensuring cardiovascular disease protection, while its metabolites prevent endothelia dysfunction in atherosclerosis patients. Over the years, global CVD and atherosclerosis burden has risen exponentially. For instance, nearly 18 million patients in North America aged 20 or older suffer from heart ailments, with around a quarter of the deaths attributed to coronary heart disease. Likewise, CVDs account for over 3 out 10 deaths in the UK, while nearly 5 million Indians suffer from the disease.

 

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Manufacturers, therefore, are discovering significant growth opportunities. Wacker Chemie AG, for instance, recently acquired US-based plasmid DNA manufacturer Genopis, with the intention of expanding its pharmaceutical sector contract manufacturing capabilities. The initiative is expected to provide major traction to the company’s endeavor to promote gene therapy based CVD management formulations incorporating hydroxytyrosol compounds.

Hydroxytyrosol Market

 

“Ever widening application areas are propelling hydroxytyrosol manufacturers to widen their product offerings. Of significant importance is the growing scope in enhancing functionality of foodstuffs, enhancing shelf life by eliminating oxidative agents,” remarks a Fact.MR analyst.

Key Takeaways from Fact.MR’s Hydroxytyrosol Market Study

• Cosmetics to remain primary hydroxytyrosol application area, uptake in dietary supplements manufacturing to widen
• By purity, 20% pure hydroxytyrosol is expected to account for more than two out of three sales
• Powdered hydroxytyrosol to remain the top selling category across the forecast period
• US to witness high consumption amid extensive applications in manufacturing functional foods
• Increasing pharmaceutical research to enhance hydroxytyrosol adoption across the UK
• Germany and France to witness credible growth amid heightening dietary and nutritional supplements consumption
• India and China to generate new revenue ecosystems, propelled by rising nutraceuticals consumption

Hydroxytyrosol Market- Prominent Drivers

• Manufacturers are finding broad scope across the functional meat segment, driven by high demand for antioxidant rich foods
• Alarming increase in cholesterol levels in individuals is driving hydroxytyrosol consumption in numerous formats
• Key providers are leveraging natural substances such as olive leaves to manufacture hydroxytyrosol, given the rising demand for clean-label products

Hydroxytyrosol Market- Key Restraints

• Possible side effects such as severe respiratory allergic reactions amongst Oleaceae plants intolerant consumers may hamper adoption
• Possible interference in therapeutic functions of other drugs is likely to discourage hydroxytyrosol consumption, especially by blood pressure patients

Competitive Landscape

The global hydroxytyrosol market is highly consolidated, with the following players accounting for more than 66% of the revenue share: Wacker Chemie AG, Koninklijke DSM NV and Lubrizol Corporation. Key expansion strategies deployed by them include enhancement of research & development projects, followed by launching new products into the market.

Wacker Chemie AG is amongst the most dominant hydroxytyrosol manufacturer, producing the HTEssence® Hydroxytyrosol Powder FOOD, the HTEssence® Hydroxytyrosol Liquid FOOD and the HTEssence® Hydroxytyrosol Liquid COSMETIC grades respectively. All the aforementioned products are of utmost purity, possess powerful antioxidant properties and requires to allergen labelling.

 

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In November 2019, Koninklijke DSM NV acquired AVA with the objective of broadening its personalized nutrition portfolio. This was another addition to previously announced partnerships and investments across key capabilities in key platforms such as Panaceutics, Mixfit and Tespo. This initiative is likely to assist DSM in augmenting its hydroxytyrosol product offerings.

More Valuable Insights on Hydroxytyrosol Market

Fact.MR, in its new offering, presents an unbiased analysis of the global hydroxytyrosol market. The study divulges essential insights on the hydroxytyrosol market on the basis of source (OMWW & OMW (liquid), olive pomace (oil processing) and olive leaf), purity (> 95%, 20% and 10%), form (powder and liquid) and application (cosmetics, dietary supplements, functional food, and nutraceutical) across six major regions.

Key Questions Answered in the Report

• Which is the key application area in the hydroxytyrosol market?
• Why are growth prospects bright in the US market?
• Will South Asia emerge as the most lucrative hydroxytyrosol manufacturing hub?
• How do growth prospects appear in the French and German markets?
• Which are the key hydroxytyrosol manufacturers?

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