Business
Hugo Boss raises 2021 outlook after strong third quarter
Published by maria gbaf
Posted on October 15, 2021
2 min readLast updated: January 29, 2026
Global Banking & Finance Review®
Company
Published by maria gbaf
Posted on October 15, 2021
2 min readLast updated: January 29, 2026
Hugo Boss raises its 2021 outlook after Q3 earnings surpass pre-pandemic levels, driven by strong demand in Europe and the Americas.
FRANKFURT (Reuters) – German fashion retailer Hugo Boss on Thursday raised its outlook for the current year after third-quarter earnings rebounded above pre-pandemic levels on the back of strong demand in Europe and the Americas.
The group now expects sales to grow by about 40% in 2021 on a currency-adjusted level, up from a previous target growth range of 30-35%. Operating profit (EBIT) is now seen at 175 million to 200 million euros ($203-232 million), compared with a previous forecast for 125 million to 175 million euros.
While noting a strong business recovery in Europe and the Americas, “renewed COVID-19 related restrictions, including temporary store closures, weighed on consumer sentiment in various key markets” in the Asia/Pacific region, it said.
Third-quarter sales and EBIT stood at 755 million euros and 85 million, respectively, which represents a rise not only compared with the past year but also with regard to 2019, before the COVID-19 pandemic hit the sector, Hugo Boss said.
Frankfurt-listed shares in the company, which is expected to publish full third-quarter results on Nov. 4, rose 2.6% on the news.
($1 = 0.8629 euros)
(Reporting by Christoph Steitz; Editing by Susan Fenton)
The main topic is Hugo Boss raising its 2021 outlook after strong third-quarter earnings.
Hugo Boss reported Q3 sales and earnings above pre-pandemic levels, with strong demand in Europe and the Americas.
Hugo Boss faced challenges from renewed COVID-19 restrictions affecting consumer sentiment in Asia/Pacific.
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