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How much does YouTube Pay?

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How much does YouTube Pay?

Ryan Kaji is a 7-year-old boy who stays in California. He (with the help of his family) runs a YouTube channel called Ryan ToysReview. He posts videos on YouTube, mainly focusing on reviews of toys. His videos have been viewed by more than 30 billion people online and his channel is subscribed by 19.9 million internet users. Can you guess how much he earned in 2018 from his YouTube channel? $22 million! Yes, a 7-year kid earned 22 million in a year just by posting videos. He now even has his own product line on Walmart.

Daniel Middleton from Wellingborough in England runs a YouTube channel called DanTDM. He is well-known for posting videos of him playing online games. More than 21 million internet users subscribe to his videos to watch him play games. For doing this, he earned $18.5 million in 2018. Ryan and Daniel are just two examples from the world of YouTube. There are many more like them who make videos for YouTube and rake in millions. They have shown that you can make money from YouTube by posting your own videos.

Sounds interesting? Making moneyby posting videos sounds like an interesting and lucrative idea. It is possible for anyone to earn money from YouTube. All that is needed is quality content. Anyone can make videos, but the videos must be such that they are interesting and attract users to them. If you can do that, then making money is not an issue. Let’s take a look at how much YouTube pays and how you can make money from YouTube.

How to make money from YouTube?

YouTube is one of the most popular websites in the world and is classified as a social media site. It is a website where you can post videos, share them, comment on videos posted by others, and interact with other users. It is the second most popular social media site (afterFacebook) and has more than 1.9 billion users visiting the site every month – that’s 1/3rd of all internet users. Everyday people who visit YouTube watch more than a billion hours of video. YouTube supports 80 languages and has customized versions in more than 90 countries. Every minute users across the world upload 400 hours of video.

More than 50% of those who watch YouTube videos say that they do it to understand how to do things they have not done before. All these astounding numbers show that YouTube is an extremely popular site that is not just entertaining and informative but can help you make money. The primary source of earning from YouTube is through ads. There are other ways also of making money that we will look at. YouTube is a part of Google and uses AdSense and AdWords programs to earn money from advertisements.

Earning from advertisements

You can earn money from two types of ads:

  • CPC: This is Cost per click, wherein advertisements are displayed on your YouTube channel. Whenever a user clicks on the advertisement, you can earn money.
  • CPV: This is Cost per view. Here, you can be paid if a user watches the advertisement displayed on your channel either for 30 seconds or for half the duration of the ad.

68% of what Google earns from advertisements is paid out to those who host the advertisements. Trends show that for every 100 people visiting your video, you can expect 15 of them to view ads (for at least 30 seconds). On average, you can expect to earn $0.18 per view. So, for every 1000 views of an ad, you can earn $18. Let us assume you have a million loyal viewers of your channel. You can expect to earn $18,000 from one video through ads. The more the number of videos you upload and more the number of subscribers you have, the higher is your potential to earn.

The amount you earn is not the same for all types of ads. It all depends on the keyword or the phrase linked to the ad. Certain keywords will pay you more money than others will. You can filter out ads displayed on your channel to ensure you have more high paying ads. For example, the keyword ‘insurance’ pays out $58 per click. You don’t have to make a video about insurance to get these ads. Anyone who has searched for insurance on their laptop/mobile will see more insurance ads, even if they visit a video channel on cooking.

A point to note here is you need to earn a minimum of $100 before Google starts paying out. Theoretically, it is easy earning money through ads. The key here is to get regular viewers or subscribers to your channel. Once they visit your video, they need to view the ads. The 15 per 1000 quoted is a general statistic, there is no guarantee you will get this kind of views every time. Therefore, you need to increase the number of subscribers to your channel to be able to earn more from advertisements.

Becoming a YouTube partner

YouTube invites you to become a partner. This may not help you earn money directly, but it opens up many opportunities to earn money. The YouTube partner scheme is available in 20 countries and is available for channels who have at least 10,000 views overall. YouTube allows you to monetize your videos and start earning from it, once you become a partner. You must note that you cannot be a part of the YouTube partner program if your videos have hate content or sexually explicit content. You can use the following video ads:

  1. Overlay in-view video: These ads would be run in a banner over your video when it is playing.
  2. True view in-stream video: These ads would be run before your video is played. This ensures viewers have to see the ad (entirely or a part) before they watch your video.

If you are a partner of YouTube, you will hold the copyright on your videos. If you are not a partner, the copyright may not belong to you. Also, whenever you reach a particular subscriber milestone, you can get a special play button included in your videos (eg: Gold play button for 1 million subscribers). YouTube does not restrict its partners to use only their platform. Apart from YouTube, you can use other sites also for uploading video content.

Product placements to earn money

An interesting option that allows you to earn money is through product placements. These are not advertisements but are a part of your video. You would promote products of a brand through your video. This is a part of what is known as influencer marketing. When you run a successful video channel with many subscribers, you are now an influencer. Through your video, you are able to influence others. So, when you promote a product in your videos it can influence those who watch your videos to buy the products. Brands would, therefore, be willing to work with you to promote their products.

You can make an agreement with a company to work out the details. You may be paid a commission on products sold as a result of your effort. You can also demand a fixed fee for promoting the product on your channel. The way you promote the product could vary. You can just allow it to be seen in your video, or you can wear a T-shirt with the product ad. Alternately, you can directly promote the product and recommend your viewers to buy it. This is a lucrative option, allowing you to make money from your YouTube videos.

Collect fees from subscribers

YouTube is essentially a free site. Anyone can visit any YouTube channel and watch the videos for free. Considering the free nature of the site, asking someone to pay seems to be a surprising option. However, there are many paid YouTube channels and surprisingly they work well for the channel owner. If you offer top quality content that provide value for subscribers, they would not hesitate to pay and watch. For example, you could have made a short film that has an interesting plot. After watching the trailer, users may be attracted to it and decide to pay and watch.

You could be a training provider and offer training on hot topics that are relevant. In such a case, users would be interested to pay to watch your content. In general, if you have made a name for yourself as a provider of valuable content, subscribers will not hesitate to pay a small fee to watch your content. YouTube channels can offer a pay-per-month subscription and this is a good option to monetize your channel and earn a steady income from it.

Sponsorships

A strategy similar to product placement is sponsorship. This is whereabrand/corporate entity would sponsor your channel and offer you a fee. If the brand feels that your content is good and those who view your videos could be their potential customers, they would offer a sponsorship deal. Depending on how many subscribers you have, you can get a good sponsorship deal. You would have to reveal who your sponsor is to be ethical. There is a company called Grapevine whose job is to connect sponsors and YouTube channel owners.

Sell your Merchandise and related products

Once you establish your reputation and win the trust of subscribers, you can start selling merchandise through your YouTube channel. You can sell T-shirts, caps, mugs, and other such products carrying your YouTube channel name. If you have loyal fans of your channel, they would be willing to buy your products. Depending on the type of channel you run, you can offer ancillary products. For instance, if you are running a cookery channel, you can sell cookery books online. You can even sell food products made by you through your channel.

If you review video games, you can sell your own game products. You can even use your YouTube channel to attract visitors to your website. You may be offering online courses on your website. You can use the YouTube channel to offers a few modules for free. If subscribers like your content, you can invite them to your website to register and take up the full course. The leading YouTube channel, in terms of subscriber strength is PewDiePie, which has 50 million subscribers. PewDiePie earned an income of almost $9 million in 2016 only from merchandising. This shows the potential of merchandising in earning money.

Crowd funding to earn money

Crowd funding is a business model where you can earn money from the public (crowd) through various fora. This is popularly used by startups to generate capital. It is being used by YouTube channel owners to earn money. There is a crowd funding platform called Patreon that allows YouTube channel owners to earn money from their fans. A user would pay this voluntary contribution to you in return for the quality content you provide. This can also be useful to generate funds to manage your channel.

For instance, to continue to provide quality content you need quality equipment, video editing facility and so on. You can generate funds for this through crowd funding platforms. If your subscribers like your content, they would be willing to support you, by visiting a website like Patreon and contributing money. You can thank those who are paying you by creating exclusive videos for them. This is a good business model to earn money for your channel.

You can start earning

Having seen the different ways in which you can make money from your YouTube channel, you would probably be interested to be a part of this. All you need is a niche area where you can provide quality video content. It can be a cookery show, a product review, a training course, a ‘how to’ video, or anything you are proficient in. If you deliver quality content and are able to attract users, you can also make a lot of money and look forward to becoming a social media influencer.

Business

How to lead a high-performing team

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How to lead a high-performing team 1

By Matthew Emerson, Founder and Managing Director, Blackmore Four

When we think about a great team, the image we conjure up almost always includes a superstar leader.  A smiling Sir Alex Ferguson guiding Manchester United to countless domestic and European successes year after year. The conductor of an orchestra, drenched in sweat, turning to take rapturous applause from an appreciative audience.  The self-styled entrepreneur-turned-CEO who has steered their company’s share price, profit margins and brand recognition to levels of international envy.  Our bias to assign the leader credit or blame for successes or failures that are actually outcomes of a team effort is strong and widespread, and results in both positive and negative outcomes for individual leaders that often overlook any team-based root causes.

Clearly, some people are better at leading teams than others. It is quite reasonable, therefore, to try and identify the traits that distinguish effective leaders from those who consistently fail to get the best out of people they work with. Literally hundreds of research studies have attempted to see which traits predict leadership effectiveness. However, none have succeeded in identifying any set of universal traits that could reliably distinguish and predict effective leadership from the rest.

For one thing, research has shown that there is no one leadership style that works well across all situations.  A style that may be just what is needed when working with skilled and trusted colleagues to develop a team may fail badly when a newly-formed team encounters a challenging situation that requires a quick, decisive team response.

A second problem with leadership styles stems from our assumption that leader behaviour is the cause of member behaviour and team dynamics. In fact, a leader’s style may, in many circumstances, be as much a consequence of members’ behaviours as it is a cause of that behaviour.  For example, if a leader is charged with managing a team of subordinates who are both competent and cooperative, the leader is likely to be more effective responding with a considerate, participative leadership style.  However, if team members are obviously not capable in carrying out the work and, moreover, demonstrate aggression in their dealings with the leader, a much more structured, directive and autocratic style is likely to be exhibited, to varying degrees of effectiveness.  Excellent team leaders are aware of their natural styles—they know what they like to do, what they can do easily and well, and what they can accomplish.

Effective leadership

On the one hand, we tend to overattribute responsibility for collective outcomes to the team leader. Although that tendency is often exaggerated there is no doubt that what a team leader does (and doesn’t do) is highly consequential for team performance.  Instead of focusing on a leader’s generalised behaviour (style) and who they are (character, superhero), the focus should be shifted onto what it is they actually do (action).

Effective leaders focus on the four basic factors we discussed in the previous articles in this series, starting with a compelling direction and clear accountability.  The team need to know that they are a real, interdependent team and that normalised behaviours, high expectations and trusting relationships are agreed across the group.

Sometimes most of these conditions will already be in place when a team is formed and fine-tuning them will not pose much of a leadership challenge. Other times, when the focus has been on individual work not teamwork, it will take great effort to establish these four basic factors.

Behavioural leadership skills

Matthew Emerson

Matthew Emerson

Great team leaders do not rely on any single strategy for promoting high team performance. Instead, they work hard in getting all of the factors we have been discussing aligned and pulling in the same direction. However, it’s not sufficient for those who lead teams merely to know about the factors for high performance; they also need to know how to create and maintain those factors—in a word, they need to be skilled in leading teams.

Effective team leaders are skilled in executing actions that narrow the gap between what is happening in the group or its context, compared with what the leader believes should be happening.  They are also skilled at managing their emotional response, resisting the impulses of acting too quickly and dealing with one’s anxieties.

Effective leaders demonstrate their ability to tap into the collective resources and coach teams in order to exploit potential to the fullest extent.  Being able to exploit those special moments at the beginning, middle and end of task and team life cycles can prevent future breakdowns or factors that hinder high performance.

The ability to inspire others is another commonly identified, essential behavioural skill for leaders of high-performing teams.  The is no single best way to provide it, but the key is to identify which of your skills and styles can best be used to create in others the passion you feel for your work and then to hone and develop those resources as one core element in your personal repertoire of team leadership skills.

Leading high-performing teams

There is no way to “make” a team perform well, let alone sustain outstanding high performance.  Teams create their own destinies to a great extent.  After a team has launched itself on a particular path, its own actions create additional experiences which then guide members’ subsequent behaviour, which can set in motion either a cycle of ever-increasing competence and commitment or a downward spiral that ends in collective failure.

Once members have established their shared view of the world and settled into a set of behavioural routines, there is not a great deal that leaders can do to change the team’s basic direction or momentum. What leaders can do is make sure the team is set up right in the first place, action the four factors and then constantly hone and learn to develop a number of key skills specific to team leadership.

About Author:

Matthew Emerson is the Founder and Managing Director of Blackmore Four, an Essex based management consultancy working with leaders of ambitious businesses to achieve outstanding performance through periods of growth or significant change.

Starting his career at Ford Motor Company, Matthew has developed his expertise in Organisational Effectiveness in key senior HR, Organisational Development and Talent roles, predominantly in Financial Services (Credit Suisse, Barclays and DBS) and most recently as the Group Head of Talent and Performance at UBS AG.

Having worked in and across Asia for six years as well as having ‘global’ responsibility in a number of his roles, Matthew has an appreciation of international and multi-cultural working environments.  He also has a multi-sector perspective, having worked with organisations in Manufacturing, Healthcare, Education and Technology.

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Oil prices steady as lockdowns curb U.S. stimulus optimism

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Oil prices steady as lockdowns curb U.S. stimulus optimism 2

By Noah Browning

LONDON (Reuters) – Oil prices were steady on Monday as support from U.S. stimulus plans and jitters about supplies competed with worries about demand due to renewed lockdowns to prevent the coronavirus from spreading.

Brent crude futures for March rose 7 cents, or 0.1%, to $55.48 a barrel by 1210 GMT. U.S. West Texas Intermediate crude for March was up 5 cents, or 0.1%, at $52.32.

“Sentiment was buoyed by expectations for a blockbuster coronavirus relief package … (but) the tug of war between stimulus optimism and virus woes is set to continue,” said Stephen Brennock of broker PVM.

U.S. lawmakers are set to lock horns over the size of a $1.9 trillion pandemic relief package proposed by new President Joe Biden, financial stimulus that would support the economy and fuel demand.

European nations, major consumers, have imposed tough restrictions to halt the spread of the virus, while China reported a rise in new COVID-19 cases, casting a pall over demand prospects in the world’s largest energy consumer.

Barclays raised its 2021 oil price forecasts, but said rising cases in China could contribute to near-term pullbacks.

“Even though the pandemic is not yet slowing down, oil prices have good reasons to start the week with gains,” said Bjornar Tonhaugen from Rystad Energy.

Supply concerns have offered some support. Indonesia said its coast guard seized an Iranian-flagged tanker over suspected illegal fuel transfers, raising the prospect of more tensions in the oil-exporting Gulf.

“A development that always benefits prices is the market turbulence that conflicts create,” Tonhaugen added.

Libyan oil guards halted exports from several main ports in a pay dispute on Monday.

Output from Kazakhstan’s giant Tengiz field was disrupted by a power outage on Jan. 17.

(Editing by David Goodman and Edmund Blair)

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Dollar steadies; euro hurt by vaccine delays and German business morale slump

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Dollar steadies; euro hurt by vaccine delays and German business morale slump 3

By Elizabeth Howcroft

LONDON (Reuters) – The dollar steadied, the euro slipped and riskier currencies remained strong on Monday, as currency markets were torn between optimism about U.S. stimulus plans, and the reality of slow vaccine rollout and the economic impact of lockdowns in Europe.

Market sentiment had turned more cautious at the end of last week as European economic data showed that lockdown restrictions to limit the spread of the virus hurt business activity, dragging stocks lower.

The safe-haven dollar declined gradually overnight, and riskier currencies strengthened. It then recovered some losses after European markets opened, and was at 90.224 against a basket of currencies at 1152 GMT, flat on the day.

On one hand, market sentiment is supported by hopes for President Joe Biden’s $1.9 trillion fiscal stimulus plans, as well as the expectation that central banks will continue to provide liquidity.

But, in Europe, the extent of the risk appetite was limited by a lack of progress in rolling out the COVID-19 vaccine as well the economic impact of lockdown measures.

German business morale slumped to a six-month low in January, surprising market participants who had expected the survey to show a rise.

“It’s very much a case of hopes for the future against the reality of the first quarter of this year which is going to still prove to be fairly troubled,” said Jeremy Stretch, head of G10 FX strategy at CIBC Capital Markets.

“For now at least, the optimism that we’re hoping for has been somewhat delayed and that has taken a little bit of steam out of the euro and just put a little bit of support back in the dollar but ultimately I think it is still a case of those high-beta commodity currencies, reflation currencies, will continue to perform well,” he said.

Analysts expect a broad dollar decline during 2021. The net speculative short position on the dollar grew to its largest in ten years in the week to Jan. 19, according to weekly futures data from CFTC released on Friday.

The U.S. Federal Reserve meets on Wednesday and Fed Chair Jerome Powell is expected to signal that he has no plans to wind back the Fed’s massive stimulus any time soon – news which could push the dollar down further.

“The process of tapering QE is likely to be a gradual process which could last throughout 2022, and then potentially be followed by the first rate hikes later in 2023,” wrote MUFG currency analyst Lee Hardman.

“In these circumstances, we continue to believe that it is premature to expect the US dollar to rebound now in anticipation of policy tightening ahead, and still see scope for further weakness this year,” he said.

The euro was down around 0.1% against the dollar, at $1.2153 at 1207 GMT. At the European Central Bank meeting last week, President Christine Lagarde said the bank was closely watching the euro. The euro surged 9% last year versus the dollar and reached new two and a half year highs earlier in January.

But despite this verbal intervention, traders remain bullish on the euro, expecting the bar for a rate cut to be high.

Elsewhere, the Australian dollar, which is seen as a liquid proxy for risk, was up 0.2% at 0.7726 versus the U.S. dollar at 1208 GMT.

The New Zealand dollar was up 0.5%, while the commodity-driven Norwegian crown was up 0.2% the euro.

The safe-haven Japanese yen was flat on the day at 103.815 versus the U.S. dollar.

Graphic: USD, https://fingfx.thomsonreuters.com/gfx/mkt/qmypmyjdxpr/USD.png

(Reporting by Elizabeth Howcroft, editing by Ed Osmond and Chizu Nomiyama)

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