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How finance brands can control a crisis on social

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How finance brands can control a crisis on social

By Tamara Littleton, CEO of The Social Element 

Banks are no strangers to disruption, having weathered the ongoing competition from digital start-ups that have disrupted the finance sector and how consumers interact with it. However, we have been navigating uncharted waters since COVID-19’s arrival in our daily lives and the financial services sector is not immune to the crisis that is building in its wake.

Right now, we are seeing more and more businesses pivot their marketing strategies and adapt ways of thinking as this crisis unfolds, particularly on social media. This is because these platforms have become more important and active than ever as customers are increasingly turning to social sites for connection, information and reassurance. As call centres are hard-hit by the quarantine (particularly those with offshore operations in India), social has become one of the few remaining outlets for brands to talk to their customers directly and to maintain a human connection, often without being able to open their retail units.

Social media as a channel has grown organically and so has its importance as a customer care channel. During times of crisis, it is usual that the first port of call for customers to vent frustrations is their financial suppliers.

For traditional banks, this has taken them somewhat by surprise, with many underestimating the importance of monitoring social media to get ahead of reputational challenges. This isn’t at all shocking given the strict regulations and concerns about privacy and security that shroud their perceptions of its possibilities.

However, there are many compliant social activities financial brands could and should make use of to help get closer to their customers and become adept at spotting and managing a crisis over social media. Only then can they stay ahead of their agile competitors and problems as they unfold – and crucially reassure and connect with customers who are scared or upset.

So, what can banks do when things turn sour online?

Keep your ears to the ground

Tamara Littleton

Tamara Littleton

Social media is an important window to the world. It provides businesses the opportunity to watch behavioural trends and gain insight into their customers’ needs. It is also where banks will see the first signs of a crisis developing or customer sentiment changing. It is essential that banking brands encourage social media teams to constantly communicate the shifts they see and possible tensions that arise in order to give the company an early warning of any crises in the making.

Should a crisis actually emerge, this active listening becomes increasingly important. Being able to read the room and gauge what their customers and beyond are saying about them online becomes essential in tailoring all communications to consumer sentiment. Without listening to what people are concerned about, banks run the risk of promoting inappropriate messaging. Reverting to a corporate tone of voice, as is usually the financial services sector’s natural instinct, at a time when customers are angry, confused or inquisitive can be as damaging as no response.

 Planning, plugging and people

Creating a crisis communications plan and ensuring that your people are properly supported to execute it are also integral parts of crisis response. We are currently in a unique situation, but ensuring that a proper escalation plan is at the ready and both employees and leadership know what their role is and what’s expected of them is a  fundamental necessity. A crisis can move swiftly online, whether it be a user posting something illegal or something that threatens the bank’s online community. Without a tried and tested plan of who should say what and how, branks can run the risk of a disjointed response that can damage global customer perception. Keeping the entire company aligned with overall social strategy will help create the quick and rational response that is needed.

Employees also often find themselves at the heart of any brand crisis, so it is important to support them in their work environments to help them effectively manage it as it unfolds. Right now, many of us are working remotely as a result of COVID-19 and it is a situation that is stimulating other crises for businesses. Therefore, it is essential that banks set clear remote working guidelines and maintain open and honest communication across team members in order to place their employees in the best position to overcome the difficulties as a team.

Develop human connections

When banks actually begin engaging with customers on social during a crisis, especially one that engenders mass anxiety, creating and nurturing genuine human connections with their customers should be the priority. At a time like this, customers want reassurance that the product that they want or need will be maintained and will be safe. Many will be concerned about mortgages, loans and access to services and so will respond positively to service providers that are empathetic to their situation.

Social is about connecting. Therefore, the tone that banks strike needs to be primarily human, whilst staying true to the brand’s personality. Demonstrating understanding of the real needs of the consumer is ultimately an opportunity to create lasting connections. Those that are seen to be providing helpful information and leaning into kindness will develop relationships that last beyond the crisis at hand.

 Keep learning 

When a crisis fades out, it is then an opportunity to reflect and learn from how the crisis plan was executed. By understanding what could have been done better, banks can see how they can prevent a similar crisis from igniting again. Ultimately, the best managed crisis is one that is nipped in the bud, (although this isn’t possible when the crisis is like this one; global and pervasive) and learning how to ensure sentiment can be more rapidly understood is crucial.

Social media crises are often hard to predict and can move offline to online at rapid speed. They are also mentally, physically and emotionally challenging for everyone working in the business – especially those on the customer service frontline. But by preparing as much as possible, finance brands stand the best chance of protecting their brand’s reputation and consumer’s trust.

Running a crisis simulation to mimic the volume, pace and pressure of a crisis breaking over social media is a great way to do this. Understanding the intensity of a crisis will provide the experience needed to make the best decisions and locate the weaknesses in the response.

While a crisis situation may feel out of control at times, banks and financial service companies still have the power to control how they react to any situation that they face. This does often mean pivoting strategies but without doing so, banks are at risk of becoming engulfed in a crisis wildfire.

Finance

FSS and India Post Payments Bank AePS Partnership Advances Financial Inclusion in India

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FSS and India Post Payments Bank AePS Partnership Advances Financial Inclusion in India 1

New Delhi, January 12th,2020: FSS (Financial Software and Systems), a leading global payment processor and provider of integrated payment products, today announced partnering with India Post Payments Bank (IPPB) to promote financial inclusion among underserved and unbanked segments. As part of the collaboration, IPPB will use FSS’ Aadhaar Enabled Payment System (AePS) to deliver interoperable and affordable doorstep banking services to customers across India.

FSS’ AePS solution combines the low-cost structure of a branchless business model, digital distribution, and micro-targeting that lowers acquisition costs and improves reach. This strategic partnership offers significant opportunities to bring millions of unbanked customers into the  financial mainstream. Currently, there are nearly 410 million Jan Dhan accounts in India.  A primary reason for low usage of banking and payment services is the challenge of accessibility in rural areas and the cost of maintaining active accounts — including transaction and transport— outweigh the benefits. In rural and peri-urban areas, the average time to reach a banking access point potentially ranges between 1.5 and 5 hours, compared with the average of 30 minutes in urban areas.

Leveraging its vast network of over 136,000 post offices, and 300,000 postal workers, IPPB has been setup with the vision to build the most accessible, affordable, and trusted bank for the common man in India to deliver banking at the customer’s doorstep.  With the launch of AePS services, IPPB now has the ability to serve all customer segments, including nearly 410 million Jan Dhan account holders, giving a fresh impetus to the inclusion of customers facing accessibility challenges in the traditional banking ecosystem.

Speaking on the tie-up, Mr.Krishnan Srinivasan, Global Chief Revenue Officer, FSS said, “We are proud to be IPPB’s technology partner in this monumental nation-building exercise. The collaboration is evidence of FSS’ deep payments technology expertise and commitment to bringing viable, market-leading innovations that promote financial deepening. FSS’ AePS solution combined with IPPB’s expansive last mile distribution reach empowers citizens of the country with a range of digital payment products and advance India’s vision towards less-cash economy.”

“Through the vast reach of Department of Posts network along with the advent of the interoperable payment systems to drive adoption, IPPB is uniquely positioned to offer a range of products and services to fulfil the financial needs of the unbanked and the underbanked at the last mile. Having launched AePS services, the Bank has become the single largest platform in the country for providing interoperable banking services to customers of any bank. The strategic partnership with FSS provides us with an opportunity to expand the portfolio of financial services and improve customer experience whilst maintaining operational efficiency, thus building a digitally inclusive society,” said Mr. J. Venkatramu, MD & CEO, India Post Payments Bank.

The infrastructure created by IPPB addresses the accessibility challenges faced by customers in the traditional banking ecosystem. It fulfils the Government’s objective of having an interoperable banking access point within 5 KM of any household and creating alternate accessibility for customers of any bank.

The operation of FSS’ AePS solution is based on agents performing transactions on behalf of customers using a tablet, micro-ATM or a POS device. The system is device agnostic and can accept transactions originating from any terminal. Customers of any bank can access their Aadhaar-linked bank account by simply using their fingerprint for cash withdrawal, balance enquiry and transfer of funds into an operating IPPB account, right at their doorstep. FSS’ AePS exposes APIs to third parties to develop an expansive services ecosystem and extend a broad suite of financial products and tools including micro-insurance, micro-savings, micro-finance, mutual fund investments, enabling the bank to further services adoption among low and moderate-income consumers.

About FSS

FSS (Financial Software and Systems) is a leader in payments technology and transaction processing. FSS offers an integrated portfolio of software products, hosted payment services and software solutions built over 29+ years of experience. FSS, end-to-end payments products suite, powers retail delivery channels including ATM, POS, Internet and Mobile as well as critical back-end functions including cards management, reconciliation, settlement, merchant management and device monitoring. Headquartered in India, FSS services leading global banks, financial institutions, processors, central regulators and governments across North America, UK/Europe, Middle East, Africa and APAC. For more information visit www.fsstech.com.

About India Post Payments Bank

India Post Payments Bank (IPPB) has been established under the Department of Posts, Ministry of Communication with 100% equity owned by Government of India. IPPB was launched by the Hon’ble Prime Minister Shri Narendra Modi on September 1, 2018. The bank has been set up with the vision to build the most accessible, affordable and trusted bank for the common man in India. The fundamental mandate of IPPB is to remove barriers for the unbanked & underbanked and reach the last mile leveraging a network comprising 155,000 post offices (135,000 in rural areas) and 300,000 postal employees.

IPPB’s reach and its operating model is built on the key pillars of India Stack – enabling Paperless, Cashless and Presence-less banking in a simple and secure manner at the customers’ doorstep, through a CBS-integrated smartphone and biometric device. Leveraging frugal innovation and with a high focus on ease of banking for the masses, IPPB delivers simple and affordable banking solutions through intuitive interfaces available in 13 languages.

IPPB is committed to provide a fillip to a less cash economy and contribute to the vision of Digital India. India will prosper when every citizen will have equal opportunity to become financially secure and empowered. Our motto stands true – Every customer is important; every transaction is significant and every deposit is valuable.

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Be Future-Ready: The Case for Payments as a Service (Paas)

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Is COVID-19 an opportunity for banks to skyrocket their electronic payments

By Barry Tarrant, Director, Product Solutions, Fiserv

Over the years, financial institutions have faced a myriad of changes in regulations, technology and customer expectations. Banks are now having to deal with the competing demands of maintenance and compliance on the one hand, and the need to innovate and deliver value-added services on the other. The balance of effort is increasingly consumed by the former with the share of investment in innovation and value generation being squeezed.

COVID-19 has changed customer behaviour, which will accelerate the need for more digital innovation, adding further to the demand on technology resources that are already stretched to the limit. While future investment plans may remain uncertain, banks need to consider several factors for their technology strategy, such as efficiency, where to invest and how to reduce capital expenditure.

It is apparent that the traditional approach to implementing and updating technology is no longer sustainable in the long-term.

The true cost of outdated technology

Maintaining technology has always been a challenge. What makes it more important now than ever is that innovation expectations have become far greater and exist on multiple simultaneous fronts. Today, there is more demand for product innovation, alongside the need to deliver consistently across multiple channels. On top of this, banks are facing structural changes, such as the convergence of payments.

Faced with this combination of imperatives, many banks are finding that continuing to maintain their payments technology in-house is no longer the most viable option.

Banks that persist with existing in-house infrastructures are in many cases spending large sums just to keep up, with little left for innovation. This can put them at a distinct disadvantage in today’s digital environment, where challenger banks and fintechs are fully embracing tools like the cloud to optimise operations while delivering truly transformational customer experiences.

Maintaining technology can be quite costly, and leveraging shared payment innovation can result in notable cost savings. Additionally, there are savings to be had in the areas of capital costs, opportunity costs, regulatory or payment scheme compliance costs, and the inevitable one-off costs from technology or infrastructure upgrades.

Barry Tarrant

Barry Tarrant

And as the options available for customers to initiate payments across card and non-card payment rails increase, this will drive a convergence of the technology that supports the processing of those payments, further increasing the demand for change.

In this environment, migrating to an alternative technology strategy, such as PaaS, can be a strategic and cost-effective decision.

Why PaaS?

One solution to mitigate the risks and costs associated with maintaining technology is to outsource payments activity to a PaaS provider. The most obvious advantage here is cost reduction. However, there are many other positive and significant financial benefits that can be realised in terms of reduced capital expenses and the associated effects on balance sheet and free cash flow. This is particularly important in the current environment as capital investment comes under even more scrutiny.

Running a robust platform is a PaaS provider’s primary business, whereas for a bank it is just one of the many areas in which it has to invest. A PaaS provider is compelled to continually reinvest to ensure their technology never stands still long enough to become outdated, while also recruiting high-calibre personnel to support and advance it.

Geographical scale can also add value and increase opportunities for innovation. A PaaS provider with clients around the world sees and delivers innovation globally, which can be redeployed elsewhere rapidly and at a lower cost than custom development. Also, a global processing network can serve as a worldwide payments intelligence network, detecting trends, such as new payment types, consumer payment behaviour and cyberthreats.

One further consideration is how payments have become increasingly commoditised in recent years. As traditional revenue streams from payments have declined, it makes even less financial sense to retain payment processing in-house. By adopting PaaS and benefiting from the associated cost savings, retained payment margins can be maximised, simultaneously freeing up resources that can be diverted to innovation and value-added activities, such as enhancing customer experience and building the franchise.

Debunking the myths

Despite the compelling business case for banks to adopt PaaS, some remain reluctant to do so because of various myths. One example is the belief that outsourcing data is inherently risky. The reality is, in fact, the opposite. PaaS providers have the scale, resources and procedures to address and invest in key priorities – for example, cybersecurity. Keeping things in-house can actually create greater data security risk if resource constraints are an issue.

Budgetary considerations aside, experience and specialist tools are also major points of difference here. A typical bank IT manager might experience two or three major transition projects in their entire career. In contrast, teams at a PaaS provider collectively will have experience successfully delivering many major transformation projects, and will have also developed a whole range of specialised implementation adapters and toolkits that are continually enhanced and expanded.

Be more agile and tactical

When technology becomes outdated it can easily go from an asset to a liability. While COVID-19 has emphasised this reality for some, truly appreciating it requires a comprehensive assessment of existing technology and its long-term impact on business. Outsourcing through PaaS has a wealth of benefits that can radically transform this situation. Financial institutions can become more agile and tactical so they can continue to innovate and provide services that customers demand while differentiating themselves from the competition.

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Finance

Teaching Your Kids to Build Good Credit: The One Tool You Never Knew You Needed

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Teaching Your Kids to Build Good Credit: The One Tool You Never Knew You Needed 2

Teaching your kids about money can be tricky. You want them to understand the value of a dollar without putting undue pressure or stress on them too early on. It’s essential to have productive conversations with your children around money so they can have the knowledge to guarantee their own financial well being when they become adults. One of the most important conversations to have with your kids is on the importance of building good credit, the steps they can take to do so, as well as techniques for avoiding the risks of poor credit. While you may have already thought to educate them on credit cards and loans, there is one tool you may have never considered that can help you underline this lesson. Read on to find out more.

Tradelines – What Are They?

A tradeline is defined as a record of activity for any type of credit that has been extended from a lender to a borrower and is also reported to a credit reporting agency. In short, a tradeline is a record-keeping mechanism that tracks all of the activity associated with that borrower’s account. For each credit account you have, you will have a tradeline. Generally, tradelines are one of the most widely used tools credit agencies use to calculate an individual’s credit score.

Tradelines typically include the following information:

  • The name and address of the lender
  • The type of account
  • Partial view of the account number
  • Current status of the account
  • The date the account was opened
  • The date the account was closed (if it has been closed)
  • The date of last activity
  • The current account balance
  • The original loan amount or credit limit
  • The monthly payment amount
  • The recent balance (only applicable for credit cards)
  • The payment history

The Type of Tradeline You Never Knew You Needed

When it comes to educating your child on the logistics of building good credit, there is a specific type of tradeline that can help achieve this goal: AU tradelines. In this case, AU stands for authorized user. In this type of tradeline arrangement, a parent can add their children to their tradelines as a means of aiding in building their credit. In other words, AU tradelines are the perfect tool to get your kid’s finances started on the right foot as they enter adulthood. By providing your child with this assistance early on, you will not only boost their credit, but you will teach them a valuable lesson on how to “futureproof” their credit management and use such tools to their benefit.

Ultimately, holding constructive conversations with your kids around responsible financial practices is an essential step in guaranteeing their future prosperity. Not only will you enhance your children’s understanding of valuable financial tools, but you will set them on the path to financial security and freedom. The more freedom and stability they have, the sooner they will be able to achieve their financial goals of buying a car, a home, or paying for their education. At the end of the day, you cannot put a price on that kind of peace of mind.

 

This is a Sponsored Feature.

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