By Omri Orgad, Managing Director, North America, Luminati Networks

Finding data sets that are unique, relevant and that reflect a live snapshot of the true state of the economy is crucial for success in today’s financial markets. In a rapidly changing business environment, alternative data, or external data, has become increasingly popular. This is the undiscovered data from non-traditional data sources (like social media) that gives bankers, investors, or other financial market players information and unique insights to help them evaluate loans, investment opportunities, or business decisions, which are critical in the current uncertain business climate.

The Alternative Data Market                          

The alternative data market, which is expected to become a USD 1.7 billion industry in 2020 and is expected to double year over year, can encompass a range of sources. These include: natively digital information, like web traffic, online buying habits, pricing strategy, social media activity, government publications (e.g like pharmaceutical approvals) as well as more granular indicators of financial performance, such as ocean cargo and automobile registration information.

In the capital markets space, alternative data is viewed as increasingly important. According to a 2019 survey by Greenwich Associates, 95% of trading professionals believe alternative data will become more important to the trading process. Moreover, 85% of banks, investors, and capital markets’ service providers plan to increase spending on data management in the next three to five years, as they increasingly look to it source for decision making insights.

Now, following the Covid-19 pandemic, these numbers are only expected to grow. Why? There is a lack of relevant up-to-date data that reflects the current marketplace in real-time. When a bank needs to make a precise and timely decision on the risk ratio of its loan portfolio or whether to provide a loan – it needs to examine all data sources related to that loan.

Now with online data becoming the key source for dynamic data – it is the natural ‘go to’ adviser in such cases.

Who’s Using Alternative Data?

As this new data becomes a powerful differentiator in the search for alpha (the excess return of an investment relative to the market as a whole), a rapidly growing community of buy-side firms are using it to add power to quantitative and fundamental investment models. Their aim is to outperform the market.

For example, Nasdaq’s platform Quandl, which identifies data sets from local firms to build investment models, is partnering with large insurance companies in the U.S. to access insurance policies on new car purchases. This enables users to accurately measure car sales before auto manufacturers report them. This data is extremely important, say, to hedge fund investors who need investment insights into the auto sector. In addition, in Asia, Nasdaq is building regional-specific data products and is partnering with local fintech companies and other innovative local vendors that have both core data and alternative data that could migrate to the Quandl platform.

“Finding” data is not enough

More sophisticated technologies mean we can create datasets that support managers with short-term trading strategies as well as those with a long-term approach, such as institutional investors. Another report by Greenwich Associates last year found that 74% of firms surveyed agreed that alternative data is starting to have a big impact on institutional investing, and nearly 30% of quantitative funds attribute at least 20% of their alpha to alternative data.

But simply “finding” data is not enough. It can only work if it is properly interpreted and analyzed. By its nature, alternative data is harder to consume than traditional financial data; it is often unstructured, does not follow patterns, and is created at a very fast rate. Hence, investors’ growing need for talent and technology such as automated analytics platforms, testing tools, fluid data architecture, and data science teams to help them with their data management.

Advanced analytics and artificial intelligence (AI), such as machine learning and natural language processing, can be crucial to analyzing data. Machines can process events at roughly 2,000 times the speed of humans, digest vast data sets, and work around the clock. During the investment process, AI-enabled data collection and processing can increase the volume and quality of idea generation. This increase in data, including alternative data, as well as computing power, can help investment managers develop a long-lasting competitive advantage.

While some organisations are well on their way to introducing AI-based models, the industry is still in the process of understanding and identifying the operational, regulatory, and technological risks that come with the race for data-driven insights and predictive capabilities. Effective risk-management practices, compliance and ethical questions will be key for the successful adoption of AI.

Future oxygen for investors

Data providers have an opportunity to assist the asset management industry as alternative data and AI look set to drive the future of investment research. We may see active portfolio managers look less to the sell-side for their research needs. Instead, they may develop their own research, invest in automated data collection experts and technology, and partner with vendors to supply the intelligence and tools they need, and need fast.