Finance
Hermes names Grace Wales Bonner as menswear creative director
Published by Global Banking & Finance Review®
Posted on October 21, 2025
2 min readLast updated: January 21, 2026
Global Banking & Finance Review®
Company
Published by Global Banking & Finance Review®
Posted on October 21, 2025
2 min readLast updated: January 21, 2026
Hermes appoints Grace Wales Bonner as its new menswear creative director, succeeding Veronique Nichanian. This move is part of a wider industry trend of designer reshuffles.
PARIS (Reuters) -Birkin bag maker Hermes has named Grace Wales Bonner as its menswear creative director, replacing veteran Veronique Nichanian, who spent nearly four decades at the brand.
Wales Bonner, 35, who will show her first collection for the brand in January 2027, is part of a new generation taking the creative reins of some of the biggest names in fashion, including Chanel, LVMH-owned Dior and Kering's Gucci.
The industry has been shaking up design teams in an effort to pull out of a two-year slump, prompting a round of musical chairs, with the latest season of fashion shows featuring a record number of design debuts.
Hermes has generally been an outlier when it comes to designer reshuffles, keeping creative directors like Nichanian, 71, and jewellery and footwear designer Pierre Hardy, 69, in their jobs for decades.
Wales Bonner, whose name circulated as speculation swirled around top fashion jobs in recent months, is a Central Saint Martins graduate who has won a number of menswear design awards.
(Reporting by Mimosa Spencer; Editing by Jan Harvey, Kirsten Donovan)
A creative director is a professional responsible for overseeing the creative aspects of a project or brand, guiding the visual and conceptual direction to ensure it aligns with the company's goals and vision.
Menswear refers to clothing specifically designed for men, encompassing a wide range of garments including suits, shirts, trousers, and casual wear, often reflecting current fashion trends and styles.
A fashion collection is a curated assortment of clothing and accessories designed by a fashion house or designer, typically released for a specific season or event, showcasing their creative vision and style.
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