HAMBURG – Hanse Orga Group, an international provider of solutions for inbound and outbound payments and related finance processes, today unveiled its new name and brand: Serrala.
“Through our M&A activities over the last year and a half, four new companies joined forces with us, including SOPLEX Consult and Tembit Software in Germany, and Dolphin Enterprise Solutions and e5 Solutions in the US. This has been a great contribution to our product portfolio and growing business delivering added value to clients. As a global company uniting several unique entities, it was important for us to rebrand under one joint name and to communicate with one voice with our customers, partners and interested organizations”, explains Sven Lindemann, CEO of Serrala.
“We have received a lot of positive feedback concerning our new strategy, especially among existing customers and prospects”, says Lindemann. “Serrala’s broader solution and service offering and greater technological diversity now includes cloud and hybrid solutions and managed services, for both SAP and multiple ERP systems. This new approach is a huge plus for companies that operate using a patchwork of disparate enterprise systems. We are uniquely able to provide our clients with powerful finance process automation solutions that deliver clarity across complex organizations”, says Lindemann.
The new name is inspired by the Sierra de la Serrella, a powerful mountain range in Spain symbolizing solidity conveying confidence and security. Born from the belief that no problem is too large to solve, Serrala brings clarity to complexity. The new name takes added dimension from Hindi, in which saral means simple.
“We chose a name that brings with it everything that clients know and count on from Hanse Orga Group and its entities. Providing security, being reliable, and empowering our clients is integral to who we are. Our new name brings all of these great companies together into one strong and united team with a global presence and a complete end-to-end solution suite for our clients. It reflects our values, expresses the diversity of our people and demonstrates our enterprising nature. Serrala expresses how we constantly challenge ourselves to provide best-in-class solutions that are secure, robust and trusted and that empower our customers and partners around the globe”, says Lindemann.
Serrala already supports over 2,500 companies worldwide with advanced technology and personalized consulting to optimize all processes that form part of the universe of payments: from order-to-cash, procure-to-pay and treasury to data and document management. Represented on three continents with 16 offices in Europe, North America and Asia, Serrala has over 550 employees who are dedicated to service companies of all industry sectors – from medium-sized companies to global players.
“What makes our offering stand out is that Serrala optimizes the universe of payments for organizations that seek efficient cash visibility and secure financial processes. Our future-proof end-to-end finance solutions cover every aspect of the inbound and outbound payments ecosystem partnered with first class cash visibility and treasury consulting services. Taken together, this unique andholistic approach enables our clients to achieve the highest possible process efficiency, transparency, compliance and fraud prevention in one simple, scalable and modular suite”, explains Lindemann.
The redesigned logo and website showcase a fresh, new look for the company, bringing the enterprising nature and passion for process automation of the company front and center. Website visitors will also find an enhanced dedication to providing finance and IT professionals with in-depth content in the form of white papers and blog posts focused on the latest news and technology in the industry and generating discussion about trends and new ideas.