Published by mark itwired
Posted on September 29, 2021
6 min readLast updated: February 1, 2026
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The hand sanitizer market is set to grow due to COVID-19, with North America and East Asia leading. Innovative packaging and premium products drive sales.
Presently, the coronavirus outbreak across the globe has resulted in soaring sales of hand sanitizers as they help reducing the risk of catching certain bacteria and infections. In addition to this, the rising awareness about benefits of hand hygiene practice among people across the globe will fuel demand in the market.
Moreover, campaigns launched by governments and various companies spreading awareness about precautions to be taken amidst coronavirus outbreak has positively impacted the sales of hand sanitizers worldwide. Not only big but smaller players in hand sanitizers market have witnessed a high growth in sales since the outbreak of the virus. Various government bodies across the globe have also provided licenses to new manufacturers, sugar, and distilleries industry for the production of hand sanitizer and also helping them to smoothen the supply chain process to meet the growing demand.
Covid-19 which had started in China, is now labelled as a pandemic worldwide. As of 7th April, 2020, the total positive cases recorded across the globe were 1.3 Mn and 76,344 total number of deaths. It has effected 209 countries and territories so far. Except essential products and services, all businesses are temporarily under lockdown which is impacting the global economy. Online retailers also face various challenges in product delivery due to country lockdown, and low stock availability.
However, initiatives taken by various governments’ across the globe to create awareness among people and check the growth rate of people getting infected. This shows positive sign of regularity in coming quarter for few countries such as China, India etc.
On the back of these factors, the global hand sanitizer market is estimated to be valued at ~US$ 1.4 Bn in 2020 and expected to expand at 7.2% CAGR during the forecast period of 2020-2030.
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People are likely to be more attracted to innovative packaging of hand sanitizers as compared to impact of key ingredient in the products. Thus, innovative packaging design, new product colour is expected to boost sales of the hand sanitizer worldwide. Unilever PLC, Henkel AG & Company, KGaA and other companies uses attractive packaging strategy to increase their sales of hand sanitizers. In addition, with the increasing adoption of hand sanitizer among people manufacturers are now focused on selling premium hand sanitizer to expand their product portfolio and market share. The premium hand sanitizer with key ingredients and different functionality including moisturizing, germ killing, fragrances, and many more is significantly taking retail space across the globe. Moreover, people are now ready to spend on premium sanitizer due to their high concern for health.
“Due to SARS and MERS coronavirus outbreak various organizations have significantly shifted their production line to produce alcohol based hand sanitizer. Moreover, prominent raw material suppliers have also increased their production capacity to develop ethanol or ethyl alcohol, and Isopropyl ingredient to support the production of hand sanitizer worldwide.” says an FMI analyst.
Some of the key players operating in the hand sanitizer market are The Procter and Gamble Company, Gojo industry Inc., Reckitt Benckiser Group PLC, Best sanitizers Inc., The Himalaya Drug Company, Henkel Corporation, Unilever, Kutol Products Company, Linkwell Corporation, Vi-Jon Laboratories, Inc., Chattem Inc., Cossmic Products, Carroll Company, Seatex Ltd., and Guangzhou Beaver Cosmetic Co., Ltd.
Several leading hand sanitizer players are launching new innovative products with multiple features due to increasing consumer interest in chemical free products and significantly focuses on promotional activities to create awareness among people. At present, manufacturers are focusing on increase in production capacity to have a surplus inventory and cope up with growing market demand as well as increase product availability in the retail shelf space.
Future Market Insights, in its new offering, provides an unbiased analysis of the global hand sanitizer market, presenting historical demand data (2015-2019) and forecast statistics for the period from 2020-2030. The study reveals compelling insights on the hand sanitizer market on the basis of product type (foaming hand sanitizers, foaming instant hand sanitizer, instant hand sanitizer gel, and spray hand sanitizer), content (alcohol based {upto 60% content and above 60% content}, non-alcohol based), active ingredient (ethanol or ethyl alcohol, benzalkonium chloride, isopropyl), packaging type (flip-flop bottles, pump bottles, dispensing packets, jars/cans), end use (institutional {hospitals & healthcare, offices/commercial, foodservice, food processing, schools & universities, manufacturing & industrial, hospitality, grocery, convenience store & retail, and others}, household), pack size (Below 100 ml, 101 ml-300 ml, 301 ml -500 ml, 501 m & Above) and sales channel (direct and indirect {hypermarkets/supermarkets, specialty stores, multi-brand stores, discount stores, independent departmental stores, online retailers, and other sales channel) across all regions.
The post Hand Sanitizer Market Exploring Future Growth 2020-2030| Opportunities And Development first appeared on Market Research Blog.
The article discusses the future growth of the hand sanitizer market from 2020 to 2030, driven by COVID-19 and increased hygiene awareness.
North America is leading the market due to the high prevalence of COVID-19 and the adoption of new hand hygiene technologies.
Innovative packaging and premium products are key to differentiating brands and boosting hand sanitizer sales.
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