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    1. Home
    2. >Finance
    3. >Hair care brand Olaplex to be acquired by Germany's Henkel for $1.4 billion
    Finance

    Hair Care Brand Olaplex to Be Acquired by Germany's Henkel for $1.4 Billion

    Published by Global Banking & Finance Review®

    Posted on March 26, 2026

    1 min read

    Last updated: March 26, 2026

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    Tags:FinanceMarketsMergers and Acquisitions

    Quick Summary

    Olaplex Holdings has entered a definitive agreement to be acquired by Germany’s Henkel for approximately $1.4 billion, marking a strategic move by Henkel to expand its premium hair‑care portfolio.

    Olaplex to Be Acquired by Germany's Henkel for $1.4 Billion in Major Deal

    Olaplex Acquisition Agreement Details

    Overview of the Deal

    March 26 (Reuters) - Hair care brand Olaplex Holdings on Thursday said it entered into a definitive agreement to be acquired by Germany consumer goods maker Henkel for $1.4 billion.

    Parties Involved

    Olaplex Holdings
    Henkel

    (Reporting by Shivani Tanna in Bengaluru; Editing by Sonia Cheema)

    References

    • Henkel eyes Olaplex takeover as sales struggles mount
    • Henkel explores takeover offer for Olaplex Holdings | Home & Personal Care Middle East & Africa - Trends in Formulation, Manufacturing & Packaging of HPC Products

    Table of Contents

    • Olaplex Acquisition Agreement Details
    • Overview of the Deal
    • Parties Involved
    • Olaplex Holdings
    • Henkel

    Key Takeaways

    • •Olaplex, known for its patented bond‑building technology and prestige hair‑care positioning, has struggled with declining sales (e.g., a 3.8% drop in Q3 2025 net sales) and is backed by private equity firm Advent, which holds around 75% of shares (personalcareinsights.com).
    • •The acquisition gives Henkel—owner of brands like Schwarzkopf and Got2b—entry into science‑driven premium hair care and expands its North American salon and retail footprint ().

    Frequently Asked Questions about Hair care brand Olaplex to be acquired by Germany's Henkel for $1.4 billion

    1Who is acquiring Olaplex?

    Germany's consumer goods maker Henkel is acquiring Olaplex.

    2How much is Henkel paying to acquire Olaplex?

    Henkel is acquiring Olaplex for $1.4 billion.

    3When was the Olaplex acquisition agreement announced?

    The definitive agreement was announced on March 26.

    hpcmagmea.com
  • •Henkel’s strategic rationale aligns with its broader M&A trends in hair care (e.g., recent Vidal Sassoon China deal) and supports its value‑to‑premium portfolio expansion, leveraging Olaplex’s innovation pipeline and distribution synergies (hpcmagmea.com)
  • 4What sector does Olaplex operate in?

    Olaplex operates in the hair care and consumer goods sector.

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