Published by TMR Research Insights
Posted on August 16, 2021
6 min readLast updated: February 17, 2026
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The global green data centre adoption is projected to grow owing to a host of broader factors, most importantly, growing investment in information technology. As green data centres provide maximum efficiency with low environmental impact, its demand for data storage and processing is increasing among big IT hubs.
As per the Paris Climate Agreement, many countries have agreed to take steps for reducing green-house emissions. Globally IT sectors are emerging as leading players for green data centres and energy consumption.
Growth of AI in Cooling Technology
AI forms a major part in energy conservation and is seen as a future to cool the data centres around the world. According to reset.org, Huwei’s icooling technology powered with AI determines the parameters and implements energy efficient adjustments resulting in reduced power consumption. AI is being looked upon with a lot of optimism as far as the future of cooling technology is concerned. Its role in creating greener data centers will be further probed, and subsequent investments are likely to follow.
Environmental Benefits with Green Data Centres
As energy costs are always increasing globally, reducing energy consumption is a need of the hour. As per eia.org, in 2019, the US annual average price of electricity for commercial use was about 10.68c per kilowatthour (kWh).
Similarly, in Europe, the electricity prices in 2020 were EUR 0.1254 per kWh average in which the cost in Germany was higher at EUR 0.30 and Bulgaria costed the lowest at EUR 0.10 per kWh as per Europa.eu and as per China Electricity council the consumption of electricity surpassed 2.23 trillion kWh reflecting increase of 553.4 billion kWh in 2019, India and Japan also amounts for 1.54 trillion kWh and Japan 0.93 trillion kWh in 2020.
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These prices when converted as per use by big companies translate to big amount which can be halved by transferring to green data centres.
Lack of Adequate Infrastructure and High Investment
Cost of building or replacing a green data centre is comparatively more in comparison with traditional data centres. Less awareness regarding long term savings with the help of green data centres are holding companies to invest in such projects.
However, some companies are tackling with the challenges by replacing some traditional equipment with green solutions thus, saving the constructional expenses.
Competitive Landscape
Major IT and electronics companies include Lenovo (Hong Kong), Cyber Power Systems (US), Cisco (US), Delta Electronics (Taiwan), Green Revolution Cooling (US), Rittal (Germany), Bxterra Power Technology (US), ZutaCore (US), DCX The Liquid Cooling Company (Poland), Dell Technologies (US), Hewlett Packard Enterprise (US), Schneider Electric (France), Vertiv (US).
Green Revolution Cooling (GRC) has been awarded a place in Essentia Trading Limited (ETL) Zero Carbon Delivery Framework in February 2021 to enable any UK public sector the ability to acquire low and zero carbon infrastructure investments.
Zero Carbon Delivery Framework is a no cost framework for public sector organisations such as Hospitals, military, education, Police/fire enabling compliant avenue for low and zero carbon infrastructure investments.
Regional Outlook
Asia Pacific is anticipated to be the leading market with the highest population and thus, growing use of internet and smart phone among youth. As per report by Indian Cellular and Electronic Association, the smart phone usage in India is expected to reach 820 million till 2022. China is one of the global behemoths in the global smartphone market although lately, smartphone shipments have witnessed a 12.8% decline.
Singapore is one of the leading data center markets For development of new technologies, the Infocomm Development Authority of Singapore is working of developing a roadmap to reduce energy consumption in data centres without compromising security or system performance.
With large number of software providers and software companies in US, the demand of green data centres is expected to fuel. Growth in big data analytics, cloud computing in US, large number of companies switching from hardware to software based services are the lucrative reasons for data centre transformation.
Companies like Microsoft, Google, and Facebook are taking steps to convert their data centres into “green”. Google with DeepMind have been working together for developing an AI algorithm that may help in effective power management. However, the algorithm AlphaGo may enable the framework for cooling infrastructure for lowering the energy consumption.
The demand of green data centres is more in Western Europe. Sweden has been a hub due to Node Pole data centre right next to the North Pole thus provides a natural cooling solution. As the electricity consumption is increasing and is expected to increase from 2.7% in 2018 to 3.2% by 2030 by Europe.eu, the demand and requirement of green data centre may boost.
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Segmentation
Based on Components
Based on Services
Based on Data Center Size
Based on End use
Based on Region
US, Japan, Western European countries, China, and India are among the hubs for green data centers.
Cooling Solutions, IT solutions, and Power solutions; among these, adoption of cooling solutions is the highest
Delta Electronics (Taiwan), Green Revolution Cooling (US), Rittal (Germany), Bxterra Power Technology (US), ZutaCore, etc.
BFSI, IT, Military, Research, and Transportation are among the prominent end-users
Design and Consulting, Installation and Deployment, Maintenance and Support.
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The growth of green data centers is driven by increasing investments in information technology, the need for energy conservation, and commitments from countries under the Paris Climate Agreement to reduce greenhouse gas emissions.
Asia Pacific is anticipated to be the leading market for green data centers due to its high population and growing internet and smartphone usage among the youth.
Challenges include the high cost of building or replacing traditional data centers with green solutions and a lack of awareness regarding the long-term savings associated with green data centers.
AI is playing a significant role in energy conservation by optimizing cooling technologies, such as Huawei's icooling technology, which adjusts parameters to enhance efficiency.
Prominent end-users of green data centers include sectors like BFSI (Banking, Financial Services, and Insurance), IT, military, research, and transportation.
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