Government Initiatives Coupled with Growing Awareness is Likely to Shape the First Aid Market in China

The healthcare sector in China has witnessed continual development and progress over the last couple of decades owing to a range of factors. At present, the healthcare industry in China is tipped to be the second largest in the world and evolving government policies have played a significant role towards its growth. Thus, banking on the overall growth of the healthcare sector, the first aid market in China has witnessed a considerable growth in recent years and the trend is expected to continue in the upcoming years.

Some of the major factors that are projected to contribute towards the growth of the first aid market in China include, evolving demographics, technological advancements, and government initiatives. Further, the growing awareness among the masses pertaining to the benefits of using first aid kits is another factor that is likely to influence the overall growth of the market in the foreseeable future.

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First-aid Education in China Expected to Trigger Demand

First-aid education is one of the most effective ways to ensure a non-medical personnel present at the accident or an injury site can facilitate first-aid operations before the arrival of medical professionals. Thus, providing critical and highly effective first-aid training to the general audience could play a key role in preventing deaths due to accidents and other catastrophic events.

In China, owing to their high numbers, grasping ability, and maturity, college students are deemed to be ideal candidates for first-aid education. In a survey conducted by Wenzhou-Kean University (WKU), an American-Chinese joint education institute, to determine the demand for first-aid education, 95% students responded that first-aid education as part of the college curriculum is a positive step – indicating a very high demand for first-aid education. The survey also suggested that most students lacked basic first-aid skills including cardiopulmonary resuscitation (CPR).

Thus, as first-aid education continues to become an integral part of the educational curriculum, it is expected to generate significant opportunities for the first aid market in China.

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Current Trends and Market Drivers

The growing number of healthcare reforms in conjunction with the rapidly growing geriatric population in China are projected to be some of the major drivers influencing the growth of the first aid market in China. At present, the elderly population in China constitutes a considerable share of the total population and the number is expected to increase in the upcoming years. Thus, owing to a large number of ageing population in China, the demand for first aid is likely to witness a commendable growth.

In addition, market players operating within the first aid market in China are focusing on innovating packaging to generate interests among consumers. Further, the overall expansion of the retail sector coupled with the growth of the e-commerce industry in China are expected to present a lucrative opportunities for market players operating in the China first aid market.

Companies operating within the China first aid market are focusing on optimizing their supply chains, fulfilling the growing consumer demand, and making the most of the public emphasis on first-aid.