Finance
GN store nord to sell hearing business to amplifon for $2.6 billion
Published by Global Banking & Finance Review®
Posted on March 16, 2026
2 min readLast updated: March 16, 2026
Quick Summary
GN Store Nord agreed on March 16, 2026, to sell its GN Hearing business to Italy’s Amplifon for DKK 17 billion (~$2.6 billion) on a cash- and debt-free basis, marking a major move in the global hearing care industry.
Italy's Amplifon to buy hearing business from GN Store Nord for $2.6 billion
Amplifon's Acquisition of GN Store Nord's Hearing Business
Deal Overview
MILAN, March 16 (Reuters) - Italian hearing aid group Amplifon will buy Denmark's GN Store Nord's hearing business for 2.3 billion euros ($2.6 billion) on a debt-free basis, the two companies said on Monday.
Strategic Rationale
Amplifon said the acquisition of the Danish company's unit combines two complementary business models and is expected to drive expansion in the United States.
Market Reaction
Amplifon's shares were down around 6% and shares in GN, which makes hearing aids, speakerphones and headsets, were up 35% at 0830 GMT.
Company Profiles
Amplifon
Amplifon operates through a network of over 10,000 locations in 25 countries.
GN Store Nord
Under the agreement, GN will receive 1.69 billion euros in cash and 56 million Amplifon shares, equivalent to about 16% of the enlarged group, which will have combined revenues of around 3.3 billion euros.
Financial Details and Timeline
Transaction Structure
The deal is expected to be completed by the end of the year.
Currency Exchange Rates
($1 = 6.5432 Danish crowns)
($1 = 0.8750 euros)
Reporting Credits
(Reporting by Elisa Anzolin in Milan and Elviira Luoma in Gdansk, editing by Milla Nissi-Prussak and Gavin Jones)
Key Takeaways
- •The DKK 17 billion sale (~US $2.6 billion at exchange rate 1 USD = 6.5432 DKK) reinforces GN’s strategic shift toward focusing on non-hearing businesses such as audio, video, and gaming (globenewswire.com).
- •Amplifon, the world’s largest hearing aid retailer with over 10,000 stores and €2.41 billion revenue in 2024, significantly bolsters its manufacturing and wholesale capabilities with this acquisition (en.wikipedia.org).
- •The deal underscores consolidation in the $31 billion global hearing care market, where volume growth has slowed to 1–3 percentage points below historical norms but is expected to rebound within 1–2 years (investing.com).
References
Frequently Asked Questions about GN Store Nord to sell hearing business to Amplifon for $2.6 billion
1Who is acquiring GN Store Nord's hearing business?
Italy's Amplifon is acquiring GN Store Nord's hearing business.
2What is the value of the deal between GN Store Nord and Amplifon?
The deal is valued at 17 billion Danish crowns, approximately $2.6 billion.
3Is the sale conducted on a cash-free and debt-free basis?
Yes, the transaction is on a cash-free and debt-free basis.
4When was the agreement between GN Store Nord and Amplifon announced?
The agreement was announced on March 16.
