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    Home > Investing > GM’S BARRA: NEW INVESTMENT, SUV FOR OPEL
    Investing

    GM’S BARRA: NEW INVESTMENT, SUV FOR OPEL

    Published by Gbaf News

    Posted on November 21, 2014

    1 min read

    Last updated: January 22, 2026

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    FRANKFURT, Germany (AP) — General Motors CEO Mary Barra says the automaker will invest half a billion euros ($630 million) in European plants and build a new SUV at the home base for its Opel division there.

    Barra said in a statement Thursday that the steps were a “clear sign” of GM’s commitment to its European subsidiary.

    The company will put new money into engine and transmission production at plants in Ruesselsheim and Kaiserslautern in Germany and at Tychy in Poland. A third shift will be added at the company’s plant in Eisenach.

    Barra said it plans to build a new SUV model at Ruesselsheim that would serve as the Opel brand’s “second flagship” along with its Insignia model. SUVs have been one growth segment in Europe’s depressed auto market.

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