The upcoming report by Fairfield Market Research states that the global whey protein market will be driven by the evolving food and beverages industry that is focused on providing its health-conscious consumers nutritional options. The demand for whey protein has seen a considerable rise in recent years as food manufacturers are offering a wide range of products that are an excellent blend of taste and nutrition. Whey protein is sourced from milk, which is best known to maintain body fat for fitness enthusiasts. The global demand will be dictated by swelling interest in sports nutrition, ageing population, the cosmetics industry, and tie-ups by food manufacturers with milk suppliers for a consistent supply of raw materials.

 

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Medical Beverages for Geriatric Boosts Sales of Whey Protein

 

Fairfield Market Research states that demand for whey protein in medical beverages specifically developed for the geriatric will remain on the rise. The booming number of the aged with muscle dysfunction and wastage is expected to fuel the need for regular whey consumption. Medical beverages infused with whey protein for muscle recovery post-trauma or an injury is also projected to make a significant contribution.

 

Anti-Aging Products Create an Unprecedented Demand for Whey Protein

 

The cosmetics industry is a key consumer of whey protein. From hair conditioners to moisturizing products, the global whey protein market is expected to find a lucrative opportunity with the burgeoning cosmetics industry. The demand for whey protein will be driven by the ability of the protein to increase the production of collagen and elastin, making the skin look younger, plumper, and radiant. Using cosmetic products that use whey protein rehydrates the skin and smoothens the wrinkles. The demand for whey protein will also be a result of its ability to lend higher viscosity while making the product less greasy.

 

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Asia Pacific Consumption of Whey Protein Soars with Participation in Sports and Fitness Activities

 

China is expected to lead the Asia Pacific whey protein as sports nutrition becomes essential with increasing sports participation. India is expected to follow closely as the gyms, fitness routines, outdoor sports, and health consciousness remain a gripping trend amongst Baby Boomers and Millennials. As COVID-19 turns to an endemic, international sporting events are expected to drive up the demand for whey protein amongst sports participants.

 

Europe too is expected to make a significant contribution to the global whey protein market as the presence of strong players such as Glanbia Nutritional make their way to offering the best products. The increasing number of health clubs, organised sporting activities, and a growing culture of consuming nutritional supplements is also expected to make a positive addition to the regional whey protein market.

 

Some of the key players defining the competitive landscape in the global whey protein market are Milkaut SA, Olam International, Hilmar Cheese Company, Inc., Alpavit, Arla Foods, Milk Specialties, Fonterra Co-operative Group Ltd, LACTALIS Ingredients, Davisco Foods International, Inc., Leprino Foods Company, Carbery Group, Maple Island Inc., and Wheyco GmbH. Companies are focused on building raw material supply by entering into agreements with milk-producing dairies.

 

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