Published by maria gbaf
Posted on January 26, 2022
5 min readLast updated: January 28, 2026
Global anti-wrinkle product sales will exceed $10 billion in five years, driven by premiumization and natural product trends.
Skincare has been an important segment driving the personal care and cosmetics industry, of which anti-aging products capture a sizable share. Increasing personal investment in self-grooming, especially anti-aging products, will sustain the sales of anti-wrinkle products in the global landscape.
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Surging retail availability of a wide range of anti-wrinkle products, coupled with a dramatic rise in the number of brands providing diverse anti-aging products, is projected to play a significant role in the revenue growth of anti-wrinkle products market.
At an estimated year on year revenue growth rate of roughly 6%, in 2019 and 2020, global landscape of anti-wrinkle products is likely to witness a prominent push from the premiumization trend that has been shaping anti-wrinkle products space in the recent past.
With a current share of just-under a third of the total market valuation, Asia Pacific (excluding Japan) remains the global leader, as indicated by the report. North America, Europe, and Japan are also positioned as attractive investment territories for investors in anti-wrinkle products landscape.
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The Visible Rise of Natural & Organic to Shape Market Performance
Holding more than half of the total market value, creams & moisturizers are foreseen to remain the dominant shareholder in anti-wrinkle products market on account of sustained consumer preference for cosmeceuticals based on creams and moisturizers, especially in developing regions.
Breakthrough Anti-wrinkle Treatment May Hold a Long-term Impact on Anti-wrinkle Products Sales
With an objective to overcome the complexities associated with Botox and a heap of fillers, a breakthrough treatment – Profhilo is launched recently, this year. The treatment is being claimed to rehydrate, moisturize, and retexture aging skin. Emergence of such innovations, following the already popular high-end anti-wrinkle treatments such as Botox and fillers, is likely to hold a considerable impact on the sales of anti-wrinkle products.
“While this could be the situation specifically for a premium consumer segment, it would not be an overstatement to expect its considerable influence on anti-wrinkle products market growth in the long run,” says a senior analyst at FMI.
The report covers extensive profiles of some of the prominent players active in global anti-wrinkle products marketplace, including Allergan PLC; Avon Products Inc., L’Oréal S.A., Unilever, Revlon, Inc., Oriflame Cosmetics AG, Lotus Herbals Limited, Procter & Gamble Co., Nature Republic, and a few others.
Some of the prominent brands leading regional markets, such as Sisley Paris, are maintaining the R&D focus on existing portfolio expansion. Sisley’s recently launched concentrated anti-wrinkle serum adds value to the company’s previous offerings and is claimed to more efficiently address the typical aging signs that are resultant of multiple environmental, genetic, and behavioral factors. The new launch reportedly includes plant-based ingredients that help optimization of the lifecycle of human skin cells.
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A large number of anti-wrinkle products manufacturers are also investing efforts in R&D of innovative, multifunctional formulations that could effectively address multiple aging signs besides wrinkles, simultaneously. Targeting untapped opportunities in retail and organized sales channels, established companies in anti-wrinkle products market are focusing on enhancing the space on retail shelves and strengthening sales network. Market participants in developing economies are more likely to implement aggressive pricing strategies to remain a step ahead of competitors.
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About Future Market Insights (FMI)
Future Market Insights (FMI) is a leading provider of market intelligence and consulting services, serving clients in over 150 countries. FMI is headquartered in Dubai, and has delivery centers in the UK, U.S. and India. FMI’s latest market research reports and industry analysis help businesses navigate challenges and make critical decisions with confidence and clarity amidst breakneck competition. Our customized and syndicated market research reports deliver actionable insights that drive sustainable growth. A team of expert-led analysts at FMI continuously tracks emerging trends and events in a broad range of industries to ensure that our clients prepare for the evolving needs of their consumers.
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The article discusses the projected growth of the global anti-wrinkle products market, expected to exceed $10 billion in five years.
The growth is driven by increased personal investment in self-grooming, premiumization trends, and the rise of natural products.
Asia Pacific is the leading region, with North America and Europe also being significant markets.
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