Global Over the Top (OTT) Market Size, Share 2021, Growth, Trends, Industry Analysis by 2026
Global Over the Top (OTT) Market Size, Share 2021, Growth, Trends, Industry Analysis by 2026
Published by IMARC Services Private Limited
Posted on September 23, 2021
According to the latest report by IMARC Group, titled “Over the Top Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026”, the global Over the Top (OTT) market exhibited strong growth during 2015-2020. Looking forward, IMARC Group expects the global Over the Top (OTT) market to grow at a CAGR of around 19% during 2021-2026. Over the top (OTT) refers to the media service that delivers audio, video and digital media content over the internet. This content gets streamed over various electronic devices, such as smart televisions, smartphones and other connected devices, without the need of a multi-system operator for the distribution. This service facilitates unlimited data streaming and allows the viewers to access content as per their convenience. Besides this, OTT is also used for watching educational channels and advertising and streaming music and live broadcasting.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
The growing media and entertainment sector, along with the increasing sales of smart computing devices across the world, is primarily impelling the growth of the market. Compared to the traditionally used cables and satellite television sets, OTT media services offer higher portability, accessibility, convenience, and connectivity. Furthermore, the integration of artificial intelligence (AI) with OTT media services to analyze users’ preferences and offer them customized content is also providing a thrust to the market growth. Additionally, significant improvements in the communication infrastructure and increasing penetration of high-speed internet globally are further catalyzing the market growth. Numerous other factors, including rapid urbanization, elevating consumer disposable incomes and increasing internet penetration, are expected to drive the market for OTT services in the coming years.
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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IMARC Group 30 N Gould St, Ste R Sheridan, WY (Wyoming) 82801 USA Email: [email protected] Tel No:(D) +91 120 433 0800 Americas:- +1 631 791 1145 | Africa and Europe :- +44-702-409-7331 | Asia: +91-120-433-0800, +91-120-433-0800
According to the latest report by IMARC Group, titled “Over the Top Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026”, the global Over the Top (OTT) market exhibited strong growth during 2015-2020. Looking forward, IMARC Group expects the global Over the Top (OTT) market to grow at a CAGR of around 19% during 2021-2026. Over the top (OTT) refers to the media service that delivers audio, video and digital media content over the internet. This content gets streamed over various electronic devices, such as smart televisions, smartphones and other connected devices, without the need of a multi-system operator for the distribution. This service facilitates unlimited data streaming and allows the viewers to access content as per their convenience. Besides this, OTT is also used for watching educational channels and advertising and streaming music and live broadcasting.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
The growing media and entertainment sector, along with the increasing sales of smart computing devices across the world, is primarily impelling the growth of the market. Compared to the traditionally used cables and satellite television sets, OTT media services offer higher portability, accessibility, convenience, and connectivity. Furthermore, the integration of artificial intelligence (AI) with OTT media services to analyze users’ preferences and offer them customized content is also providing a thrust to the market growth. Additionally, significant improvements in the communication infrastructure and increasing penetration of high-speed internet globally are further catalyzing the market growth. Numerous other factors, including rapid urbanization, elevating consumer disposable incomes and increasing internet penetration, are expected to drive the market for OTT services in the coming years.
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
Contact US
IMARC Group 30 N Gould St, Ste R Sheridan, WY (Wyoming) 82801 USA Email: [email protected] Tel No:(D) +91 120 433 0800 Americas:- +1 631 791 1145 | Africa and Europe :- +44-702-409-7331 | Asia: +91-120-433-0800, +91-120-433-0800