Published by Uma Rajagopal
Posted on February 17, 2022
Fairfield Market Research predicts that the global baobab ingredient market is expected to soar in the coming years as the demand for healthy food items increases. The baobab ingredient is popularly known for vitamin C, often considered equal to six oranges per 100 g. This effectively translates to the ingredient being rich in antioxidants. The demand to make conscious consumption of food products that boost the immune system is expected to bode well for the global baobab ingredient market between the forecast years of 2021 and 2025. In addition, the ingredient is also known to contain a good amount of niacin, calcium, magnesium, potassium, and phosphorus, which is winning it a place in the production of health supplements.
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Growing Fitness Consciousness Drives Global Baobab Market
African countries have been using baobab commercially, to begin with. However, the trend is fast catching up with the world as the number of health-conscious consumers rises in number. The ingredient has also gained support from FDA and EU with approvals, allowing its usage in the production of health supplements. The baobab ingredient is also used as a thickening agent in a wide range of culinary preparations, which is giving the market lucrative opportunities to grow. Thus, a supportive regulatory framework and improving awareness about fitness regimes have all culminated into a favourable landscape for the global baobab market.
Baobab Ingredient Finds Immense Scope for Growth in Energy Drinks
The rise of energy drinks has created a mammoth opportunity for baobab ingredient. Unrooted, a Happy Curations Ltd brand, launched a baobab-infused high-fibre energy drink in U.K in 2021. The drink is available in three varieties Baobab & Pomegranate, Baobab & Mango, and Baobab & Ginger. This natural energy drink is a premium product and an excellent alternative to sugary products that are often loaded with caffeine. The global baobab market will capitalize on the increasing popularity of energy drinks to grab attention and market share during the forecast period. A younger demographic willing to spend on these drinks will strengthen the case for the market.
Europe’s Wellness Revolution to Boost Baobab Ingredient Market
Though a niche ingredient, baobab will remain in high demand as the inclination towards natural health boosters rises. The initial report findings state that Europe will lead the market as the region is witnessing huge investment in plant-based diets for wellness purposes. The higher appeal of energy drinks with a low glycemic index is expected to favour this region’s growth over the forecast period.
The upcoming report also states that the U.S. will pave the way for North America in the global baobab ingredient market. The growing demand for non-sugary drinks, gluten-free products, and suitable healthy options in the beverages industry will act as a primary driver for the regional market. Additionally, a younger population with significant purchasing power will also add to the improving sales of baobab ingredients in the North America market.
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Some of the key players operating in the global baobab market are Afriplex Pty Ltd, Woodland Foods, Nexira, Baobab Fruit Company Senegal, Aduna Limited, Baobab Foods LLC, Henry Lamotte OILS GmbH, B’Ayoba, Organic Africa, and Mighty Baobab Limited.
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