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Finance

GET MORE BANG FOR YOUR BUCK: THE REWARD CARDS WORTH USING (AND THOSE THAT AREN’T…)

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GET MORE BANG FOR YOUR BUCK: THE REWARD CARDS WORTH USING (AND THOSE THAT AREN’T…)
  • That’s cheeky, Nandos! Restaurant’s point system leaves a lot to be desired
  • Morrisons’ More card best return per £1 (but ONLY on own-brand purchases)
  • M&S Sparks points worst return on your money (with no monetary value whatsoever)
  • Tesco Clubcard’s pending change sees it drop from second to third best

The world of reward cards can be tricky to navigate, but using loyalty schemes to your advantage can shave hundreds off your shopping bill each year.

Delving into the points systems of popular brands, GalaBingo.com has revealed the best and worst points cards to hold – and the tips and tricks to get the most out of them.

From free coffees to 5% off, here are the best and worst loyalty cards to sign up for.

#1 Boots Advantage Card

At four points per £1, Boots Advantage Card is the best major store card for a return on your spend. Each point is equivalent to 1p, so for every £1 you spend, you get 4p back. You can spend these whenever you like, and on anything you want – so long as the value can be paid for in full with points. Mega Points Weekends and bonus points allow you to earn more points per pound; sign up for the newsletter to receive details of offers.

#2 Morrisons More Card

For every £1 spent on the Morrisons More Card, five points are received. Five thousand points (equivalent of £1,000 spent) is needed to get a £5 voucher, meaning each point has the monetary value of 1p. However, vouchers can only be used at Morrisons and expire after a year.

#3 Tesco Clubcard

The Tesco Clubcard earns one point (worth 1p) per £1 spent. However, points can be boosted by swapping to vouchers with Reward Partners; originally, points would be boosted 4x (turning £10 of points to £40 of vouchers), however Tesco has announced that future boosting will change to just 3x the value. Boost vouchers can be used at over 100 Reward Partners, including Prezzo, Cineworld and Railcard.

#4 Co-op Membership

It costs £1 to join Co-op membership, and doing so makes you a member of the collective, meaning you technically have a say in how the company is run, as well as a claim to its profits.

In terms of rewards, the membership earns 5% on selected own brand products and services across all Co-op groups, including the funeral homes and insurance. An additional 1% is given to charity. At the equivalent of 5p earnt back per £1, this is the highest earning reward card, but often works out much less over a full shop due to being redeemable only on selected products. The money earned goes back into your membership account, and can be spent across any Co-op business.

#5 Nectar Card

Sainsbury’s partner, Nectar, earns you one point per £1, equivalent to 0.5p – so it takes a £2 spend to receive 1p. Points can be spent directly at 128 brands, or redeemed for rewards – although here outside of Sainsburys, one point does not correlate with 1p. Instead, points are used to buy rewards, so 350 points can be redeemed for a drink at Caffe Nero, while 1,000 points can be redeemed for two cinema tickets at Vue.

Nectar points can also be earned through over 500 other brands including eBay, BP garages, and through certain train providers, so if you have a card it’s worth asking – Chrome, Firebox and Safari all have a Nectar extension, meaning you’ll be notified if the website you shop at offers Nectar points.

#6 myWaitrose

Rather than earning points, Waitrose’s loyalty scheme offers freebies and discounts, including a free tea or coffee when making a purchase, or a free newspaper when spending £10 or more. Members are also able to browse through available offers and choose ten at any one time, giving up to 20% off of products that you know you will use.

#7 M&S Sparks Card

At ten Sparks points per £1, M&S loyalty cards should be one of the best out there. However, digging deeper reveals that, value for money wise, it is one of the worst; Sparks points have no monetary value whatsoever. Instead, Sparks points unlock levels – you need a minimum of 3,000 (£300 spend) to unlock level one, which is an underwhelming preview of new season stock, and at 17,000 points (£1,700 spend), the highest level gives you the opportunity to enter competitions. However, members are offered personalised discounts every fortnight.

When it comes to fashion retail reward schemes, ASOS tops the list with its system, ASOS a-list. For every £1 spent, five points are earned; a £5 voucher is given every 500 points (a £100 spend), which can be redeemed up to six months later. Different ‘levels’, which can be unlocked by earning certain number of points, have different tiers of rewards including birthday discounts, double point days, competitions and offers.

Other fashion retailers, such as Topshop and New Look, only offer rewards through their store cards. While these can give good bonuses, such a 10% off first purchase, they are essentially credit cards and run the risk of credit card charges and interest payments if the balance is not paid off in full.

For foodie deals, Subway’s Subcard offers the best return; if registered, ten points (worth 10p) is given for every £1 spent. One hundred points equates to a free drink, 200 for a snack, 500 for a 6” and 1,000 points can be redeemed for a footlong sub or flatbread. Costa’s Coffee Club is the next best value loyalty scheme in the food industry, giving five points (5p) per £1. This can be redeemed against any item, assuming you have the right number of points.

Disappointingly, Nando’s lovers get just one point per £7 spent – and, transactions over £7 only account for one point, with an allowance of just one point per day so splitting the meal into two transactions won’t get you extra points. It takes six points to get a wrap, burger or pitta, and ten points to get a single combo meal (that’s the equivalent of at least £70 to get a free meal).

Jonathan Gutteridge from The Money Shed, an online community with over 100,000 posts from members dedicated to personal finance, commented on how he uses reward schemes to save money: “Even with the proposed changes, I think Tesco Clubcard’s reward schemes has to be the best out there for families. Using the scheme has provided my family with nights away, meals out, and day trips, just by shopping as normal. It’s much more rewarding than saving a fiver off a shop. The Nectar card scheme has to be the worst, in my opinion; we’ve been told numerous times that points can only be spent in our home store (where we registered the card), despite being able to collect points anywhere. It’s infuriating, and not particularly consumer friendly.

“To get the most out of reward schemes, the number one thing you can do is make sure you aren’t buying products solely for the points. It’s easily to fall into the trap of buying things to get extra points, particularly as supermarkets often place brand A (with extra points) and brand B (without extra points) to try and make you spend more money this way. Unless you already were planning on buying a specific product or brand, you are essentially throwing away money for a few extra points. Supermarkets take advantage of this by placing brand A (with extra points) next to brand B (without extra points) to try and get you to spend more money.”

Karina Adrian, PR & Brand Partnership Manager at GalaBingo.com, commented on the research findings: “We love to reward our customers at Gala Bingo, as we feel it helps create a positive online community. With that in mind, we decided to see what other loyalty schemes are out there.“Unfortunately, it’s obvious from our research that some schemes leave a lot to be desired.

Rather than ditch these entirely, it’s better to get loyalty cards for everywhere you visit, and shop as normal – that way, you’re building up points no matter where you go. Keep an eye on whether points expire though, to stop you from wasting your hard earned freebies.”

For tricks on how to get the most out of loyalty schemes, visit www.galabingo.com/happy-hub/battle-of-the-reward-cards

Finance

Regulating innovation: the biggest challenge in payments

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Regulating innovation: the biggest challenge in payments 1

By Fady Abdel-Nour, Global Head of M&A and Investments, PayU

Over the course of the last six months, the payments industry has been lauded as one of the most impressive in its agility responding to Covid-19. Consumers and merchants have flocked online and safety has been a significant driver of the move to digital as entire countries discourage the use of cash – but what of financial and data security?

As digital payments adoption accelerates, there’s no time to waste. The pressure is on for governments and regulators to not only ensure security keeps pace with new consumer demand, but to look ahead and clear the road for future innovation.

Acceleration in digital payments

At PayU, we operate in 20 markets across the globe. Since the start of the pandemic, every single one of these markets has seen a seismic shift in consumer habits. In Poland, for example, the number of new onboarded e-shops was three times higher between March and May than in previous months. And in Colombia, e-commerce activity was 282% higher than pre-lockdown levels. Some merchants across our markets saw year-on-year revenue growth of a staggering 500-1000% during April and May.

New merchants are seeing this potential, moving online to increase their customer base and keep economies ticking. But with great innovation comes corresponding regulations. How can regulators keep up?

Innovation vs. regulation: an incompatible duo?

New ideas and technologies are undeniably critical to ensure services keep up with consumer behaviour. However, for this to happen safely, there needs to be collaboration between our industry’s innovators and regulators. Progress requires us to challenge and expand existing boundaries, holding our shared goal in mind.

Important as this concept is, it is by no means revolutionary. The widely pedalled narrative that innovators and regulators are at loggerheads is, quite frankly, outdated. It is not true that innovation in financial services has to disrupt existing systems and infrastructure. We have already seen countless examples of regulators working with the fintech ecosystem to enable and support innovation.

Across the emerging markets that PayU operates in, innovation initiatives are in place to educate entrepreneurs on the regulatory environment in which they operate. In Brazil, the central bank has established a sandbox, the Laboratory of Financial and Technological Innovation, to help fintech startups work more closely with regulators and government and accelerate the development of their ideas. The aim is to create a more efficient financial system, increase financial inclusion and reduce the cost of credit through better regulation. As the country rolls out Open Banking, acknowledging fintech’s potential to drive better socio-economic inclusion is incredibly encouraging.

It would be remiss of me not to mention The Monetary Authority of Singapore (MAS) here. To date, it has excelled in driving positive change by ensuring new players and services can operate within regulatory constraints. If they are unable to do so, the MAS reviews its framework and, where appropriate, adjusts it to safely progress innovation rather than stifle it. In 2019, for example, it issued five new digital bank licenses. Later in the year, it launched the Sandbox Express to help create a faster option for testing innovative financial services in the market.

The open-minded and collaborative approach of these regulatory models marks the future of financial regulation to me. The world is changing quickly and the parameters that keep us secure have to adapt and morph more than ever before. The job is not simple, but it can boost innovation and build a safe and sustainable financial environment, where pioneers are empowered to set the pace for change.

Consumer demand is only one side of the (digital) coin

The other trend creating complexity for regulators is the move towards embedded finance and Big Tech’s involvement in this.

Fady Abdel-Nour

Fady Abdel-Nour

Broadly, embedded finance means that fintech services are expanding beyond the walls of banks and becoming part of other business models rather than a standalone entity. This is a challenge in itself, as regulators will need to be vigilant to ensure that payments, credit and other financial services remain secure and customers are protected.

Across Europe, the US, Latin America, Asia and Africa, governments have also been grappling with how to regulate Big Tech. Facebook, for example, has launched ‘Facebook Financial’ to pursue opportunities in digital payments and e-commerce. Similarly, regulators in Brazil and India have been trying to navigate WhatsApp’s attempts to establish its new payments feature in both markets. These features were suspended by Brazil’s central bank and have been in testing in India for over two years.

The good news is that regulators are paying attention. The pushback we’re seeing is not simply aversion to change, but industry experts exploring how these developments can keep consumer needs at the heart and enhance the current payment ecosystem. New business models and new players are important to keeping us all at the top of our game.

Regulating a changing financial ecosystem

We’re in a truly remarkable age, where the role of regulation is being tested again and again. I believe that regulators have a more vital role to play than ever. Covid-19 has been a powerful catalyst in the financial sector and there is some positive change to be harnessed from the disruption.

If navigated shrewdly, regulators will succeed in capitalising on new trends to retain their core purpose: to ensure the safety and security of the customer and support positive change. The whole industry will need to work together closely to build a regulatory framework that is fertile for innovation and allows us to realise the enormous potential of payments in this new decade. So, what are we waiting for?

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Finance

How the financial sector can keep newly acquired customers returning time and time again

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How the financial sector can keep newly acquired customers returning time and time again 2

By Dicken Doe from Foolproof, a Zensar company

Covid-19 has changed the financial lives of millions; what worked for people and their bank six months ago might not work today. For some people savings have depleted and pensions withdrawn early. While mortgage holidays have increased the time required to pay back loans and emergency funds in the advent of job losses.

When combined with the fact that Covid-19 has rapidly sped up online migration, providers need to deeply question the design of their financial experiences. According to a recent survey from Lightico: “63% of US citizens said they were more inclined to try a new digital app for banking than they were before the pandemic. Also, 82% said they were concerned about paying a visit to their local banks.”

To be successful, both existing and new experiences must be assessed by using data and human insight to iteratively design and test solutions.

The swift response of many financial institutions to the crisis has created a number of changes to services and customer support functions. Things which have taken months of negotiation in the past have been made possible in days. However, speed does not always equal quality. Key considerations that need to be accounted for – to keep existing and newly acquired customers returning – remain. This can broadly be described under the auspice of consistent experiences that meet emerging customer needs.

Top tips to keep newly acquired financial services customers returning

Getting ahead starts with the ‘why’ customers are performing an action and ‘what’ they need. With this in mind, here are my top five tips for the financial sector on how to keep new customers coming back again and again.

Understand new and emerging needs:

People have been forced online in all-new circumstances. To respond appropriately, providers need to look at quantitative data and have a regular qualitative dialogue with new and existing online customers. This will help them spot emerging needs and behaviours which form themes and patterns in online browsing. To enable this, financial service providers must move from being reactive to proactive. This will help them to keep pace with the changes people themselves are experiencing in their own lives.

Financial businesses should look to segment, analyse and speak to customers who have started managing their finances with them since the beginning of the year and interrogate their behaviours. This will provide invaluable insight into what people are looking for and why.

Banks have an advantage here – when compared to other sectors – because saving, lending and current account journeys tend to start in apps or sites. By connecting site browsing with new customer account data, we can see individual demands expressed in the use of content, and the sorts of journeys customers are undertaking. Are these people struggling to complete a particular task i.e. setting up a direct debit? Is there something they’re entirely overlooking e.g. ISAs or loans?

Dicken Doe

Dicken Doe

At both the individual level and at an aggregate level, we can see emerging needs and trends. For example, the mortgage market has tightened up. Prior to Covid-19 there were 700+ 10% deposit home loans available, now there are less than 70. As a result, a decline in interest and a lack of ability for younger people to buy homes could signal a move towards people putting savings into ISAs. Likewise, too many customers are shifting to expensive and unsustainable debt, meaning providers need to imagine better ways to help combat this. This means designing value-adding solutions which helps maintain trust with the customer as well as encouraging them to come back.

Optimise journey flows:

The amount of tooling now available to understand journeys, identify breaks and ultimately address these issues is huge. There is no excuse not to be working hard on this, too many companies see a journey as set and overlook moments where design can be used to enhance processes. For example, why does opening online banking take five clicks and not one, and why is it so hard to find information about my pension?

Financial service providers of today cannot rely on a paradigmatic shift to new journeys with mounting financial pressures – their current ones need to evolve. If they aren’t continuously enhancing what they have today, it’s easier than ever for people to go elsewhere. Especially when 36% of people in the UK now feel more comfortable managing money online and 23% trust online money management more.

However, enhancements to services must be based on both customer needs gathered from qualitative insight and quantitative data from analytics and tracking tools to expose key problems. What you find out might mean redesigning specific moments in a journey, but it could also be done by improving signposting and information architecture, remarketing better, or tweaking content i.e. improving the findability of information connected to mortgage holidays.

Reasons to return: 

Understanding people’s needs and targeting them drives better outcomes for all. Now is not the time for generic market offers because people’s immediate financial needs are significantly limited by Covid-19. The key to encouraging people to return is having a range of solutions that meet the specific needs of today. The credit card you had planned might not be what people need right now, but a compelling savings product could be. User research and insight will help you form validated hypotheses about offerings to test, and it’s precisely the kind of thing quantitative data alone will struggle to tell you.

Financial service providers also have the power to engage or reengage customers. They have ecosystems that join up channels to improve the likelihood of someone coming back. For example, if a customer opened an ISA in the past but stopped making deposits, perhaps it’s because they’re unaware of the annual limit on that sort of tax-free investment. If buy-to-let rates were reduced, perhaps they can afford that loan application abandoned last month. Financial providers need to harness the power of design to remind customers of the benefits available today.

As always, knowledge about customers and their needs has to be exposed, and new solutions devised to offer people ways back into your funnel. To do this you need a mix of research and data science to expose the problems for designers to work on.

Ease of use: 

Across the financial services sector, digital design maturity is improving, but many processes are still unnecessarily cumbersome. Companies that have introduced rushed processes to support customers at a distance are likely to have solved an immediate problem, but to the detriment of the overall experience. Here, design thinking and service design can guide organisations toward optimising journeys to promote ease of use and coherent customer experiences.

Even months after the start of the pandemic, many organisations are struggling to maintain their inbound call centres and chat functions. On the whole, Help & Support pages offer just as poor an experience. These functions are often incomplete and overlooked, but are now the crux of banking experiences everywhere.

Banks must home in on these moments and provide other experiences in keeping with the standards set by the likes of First Direct’s award-winning telephone banking service. Within seconds, you’re through to an operator trained to handle loan applications, mortgage queries and more. The trick is to follow the right formula. You’ll want to avoid customers having to retain lots of information at once, navigating complex menu systems and always provide the option to speak with an operator. Services which adhere to this closely often outperform their digital counterparts – helping to relieve the strain placed on your overall experience.

Done well, conversational AI can make a big difference to customer experience and the likelihood of conversion too. Santander’s banking line harnesses this technology, and with a few vocal cues, you’re managing cash verbally. To succeed though, you must set up analytics, perform research and regularly optimise services to relieve friction and meet your customers’ ever-changing needs.

Summing up

Providers are increasingly talking about optimisation but finding immediate opportunities to squeeze funnels and processes for more value cannot come at the expense of great customer experience. Now is the time for immediate changes but you need to make sure those changes are sustainable and consistent with everything else you have that supports your online ecosystem.

In essence, delivering efficiencies can’t overcome delivering a poorer customer experience long-term. Where this is true there is a customer-centred design job to be done in the better understanding of customers and behaviours, and therefore research and design more focussed on those needs.

 

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Finance

Increased contactless spending could be linked to higher fraud and payment disputes, warns global risk expert

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Increased contactless spending could be linked to higher fraud and payment disputes, warns global risk expert 3

The rapid adoption of contactless payments during COVID-19 may be contributing to multiple strands of fraud

Monica Eaton-Cardone, COO and Co-Founder of merchant dispute specialist, Chargebacks911, and its revolutionary new financial institution brand, Fi911, warns of the chargeback and fraud risks associated with the increase in contactless payments following the COVID-19 outbreak.

In a bid to reduce human interaction, the use of cash, and the touching of contact points such as PIN pads and cash machines, the UK’s contactless spending limit increased from £30 to £45 in April this year.

Customers across the globe have also got onboard with the payment method following contagion concerns about using cash and cards. As a result, Mastercard reported a 40% increase in contactless payment activity in Q1 of 2020.

This dramatic increase in contactless payments may be contributing to the sharp rise in chargebacks that have been recorded since the pandemic began. According to Cardone, industries are now experiencing 10 times the amount of payment disputes that were taking place prior to COVID-19.

Monica explained: “Contactless payments present a number of fraud threats. For one, if a valid cardholder’s information is stolen, it can be added to a mobile device and used to make unauthorised purchases – leaving merchants covering customers’ losses. In addition to this third-party fraud, contactless payments present a greater opportunity for genuine customers to commit first-party (friendly) fraud and lie about whether or not a transaction was actually made by them.

“These scenarios pose even more of a threat while the retail landscape is going through this turbulent period and genuine claims are on the rise, so merchants are in less of a position to dispute false claims.”

Although merchants are the ones left refunding customers and losing valuable goods due to chargebacks and friendly fraud, the issue doesn’t start and end with them. Behind a payment dispute is an intricate network of merchants, acquirers, issuers, and card schemes that deal with disputes and adopt their associated costs.

And, when merchants lose money to disputes, the cost will inevitably end up back with customers, since merchants raise prices to cope with these losses. This is likely to become a necessity in our current period of economic uncertainty.

For this reason, Monica warns everyone involved in the payment process to remain vigilant when it comes to chargebacks that stem from contactless payments.

Monica continued: “If merchants want to reap the benefits of contactless payments, they need to be aware of the threats involved and have strategies in place to respond effectively.

“At the same time, financial institutions should watch for activity that is unusual and out of line with typical consumer behaviour – for instance, a consumer suddenly making a high-value purchase at a store that’s thousands of miles away from home. They should also be on the lookout for repeated use of the chargeback process, which might indicate friendly fraud, as 40% of consumers who commit this fraud successfully will repeat the practice within 60 days.

“I also urge consumers to be aware of their account activity and to keep a close eye out for anything that may indicate that a contactless payment account has been compromised.”

Going forward, Monica is anticipating that contactless payment adoption will continue to grow, especially against the backdrop of COVID-19. To help combat the growing chargeback problem and fraud associated with contactless payments, Chargebacks911 is working closely with merchants – particularly those in the most susceptible industries – and financial institutions to tackle the issue head-on.

If you’re concerned about COVID-19 chargebacks effecting your business, speak to a member of the Chargebacks911 team at: [email protected].

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