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    1. Home
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    3. >German Doner Kebab set to enter India next year, eyes $1.3 billion in global sales
    Finance

    German Doner Kebab Set to Enter India Next Year, Eyes $1.3 Billion in Global Sales

    Published by Global Banking & Finance Review®

    Posted on November 28, 2025

    2 min read

    Last updated: January 20, 2026

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    Tags:retail tradeInternational tradeconsumer perceptionbusiness investmentmarket capitalisation

    Quick Summary

    German Doner Kebab plans to enter India in 2026, aiming for $1.3 billion in global sales. The strategy includes adapting to local tastes and expanding through a master franchise deal.

    German Doner Kebab Eyes Indian Market with $1.3B Sales Goal

    By Praveen Paramasivam

    (Reuters) -UK-based fast-food chain German Doner Kebab (GDK) plans to open its first restaurant in India early next year, as it targets 1 billion pounds ($1.32 billion) in global sales within five years, CEO Simon Wallis said.

    India is "an important part of that growth plan" and "ripe" for its products, Wallis told Reuters in an interview on Thursday, citing the nation's rising middle class and growing protein consumption.

    "It's a thriving economy, which is one reason why a number of brands are attracted to the Indian market."

    The kebab chain, backed by private equity firm True, aims to grow its network to nearly 900 outlets from more than 170 across the UK, Europe, North America, and the Middle East.

    Global brands from Little Caesars to Papa John's International are stepping up expansion in India, even as Yum Brands' KFC and Pizza Hut face slower sales amid consumer cutbacks. That sets the stage for "newer, more disruptive brands to emerge", Wallis said.

    GDK will launch its first Indian restaurant in early 2026, kicking off a nationwide expansion under a master franchise deal with GBC India. Middle East-based GBC supplies bakery products.

    Like McDonald's and Burger King, GDK will skip beef in India, opting for lamb to suit local preferences.

    Wallis' predecessor, Imran Sayeed, had said in 2022 the brand could list on the NYSE within three to five years, but Wallis said the focus now is on hitting the 1 billion pound sales milestone.

    He added that GDK has no listing plans as of now.

    GDK expects sales to rise to more than 183 million pounds this year from 161 million pounds in 2024, Wallis said.

    ($1 = 0.7555 pounds)

    (Reporting by Praveen Paramasivam in Chennai; Editing by Dhanya Skariachan and Rashmi Aich)

    Key Takeaways

    • •German Doner Kebab plans to enter the Indian market in 2026.
    • •The company targets $1.3 billion in global sales within five years.
    • •India's rising middle class is key to GDK's growth strategy.
    • •GDK will adapt its menu to local preferences, skipping beef.
    • •The expansion is part of a master franchise deal with GBC India.

    Frequently Asked Questions about German Doner Kebab set to enter India next year, eyes $1.3 billion in global sales

    1What is a retail trade?

    Retail trade refers to the sale of goods and services directly to consumers. It encompasses various businesses, including stores, online shops, and service providers, that sell products to the end-user.

    2What is consumer perception?

    Consumer perception is how individuals view and interpret a brand or product based on their experiences, beliefs, and marketing influences. It significantly affects purchasing decisions and brand loyalty.

    3What is business investment?

    Business investment involves allocating resources, usually money, into business ventures or assets with the expectation of generating profit. It can include purchasing equipment, expanding operations, or investing in new technologies.

    4What is market capitalisation?

    Market capitalisation is the total market value of a company's outstanding shares of stock. It is calculated by multiplying the share price by the total number of shares and is used to assess a company's size.

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