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German COVID-19 rules put off shoppers, says retailer group
Published by maria gbaf
Posted on December 6, 2021
2 min readLast updated: January 28, 2026
Global Banking & Finance Review®
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Published by maria gbaf
Posted on December 6, 2021
2 min readLast updated: January 28, 2026
German COVID-19 restrictions lead to a 26% drop in retail sales, impacting Christmas shopping. HDE urges government support.
BERLIN (Reuters) – The tighter restrictions Germany has introduced to try to limit the spread of COVID-19 are putting people off from shopping in the usually busy run-up to Christmas, the country’s association of retailers (HDE) said on Sunday.
The HDE said sales in bricks-and-mortar non-food retail were down an average of 26% in the last week compared to the pre-crisis year of 2019, according to a survey of some 1,600 firms.
Clothing retailers were particularly hard hit, with sales down 35% on the pre-crisis level.
Visitor numbers in city centre shopping districts are down 41% compared to 2019. This time last year, restaurants and bars were closed in a partial lockdown and there were limits on the number of people allowed to meet, although stores were open.
German officials agreed on Thursday to bar unvaccinated people from accessing all but the most essential businesses such as grocery stores, pharmacies and bakeries, and also decided to seek to make vaccination mandatory.
“The introduction of stricter coronavirus measures in shops is a dramatic disruption to the Christmas business,” HDE Chief Executive Stefan Genth said in a statement.
The HDE is therefore calling on the government to provide more financial support to retailers.
Germany recorded 42,055 new infections on Sunday and another 94 deaths, bringing the total death toll to 103,040.
“Retailers had placed their hopes on the Christmas business,” Genth said. “But now many retailers are once again moving closer to the precipice with each passing day: a disastrous outlook.”
According to HDE estimates, sales losses in the affected non-food retail sector may amount to 5.5 billion euros ($6.22 billion) in December. According to the survey, 77% of firms have negative expectations for the weeks ahead.
($1 = 0.8839 euros)
(Reporting by Emma Thomasson; editing by David Evans)
The impact of German COVID-19 restrictions on retail sales during the Christmas season.
Retail sales have dropped by 26% compared to 2019.
Restrictions barring unvaccinated people from non-essential stores.
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