The GCC fresh milk market is growing due to health benefits and rising consumer affluence, with Saudi Arabia leading in consumption.
The latest report by IMARC Group, titled “GCC Fresh Milk Market : Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026”, finds that the GCC fresh milk market reached a volume of XX Million Litres in 2020. Fresh milk, also known as raw milk, is a rich source of essential nutrients, such as calcium, protein, vitamin A, vitamin D and phosphorus. It helps in keeping the body hydrated and supplies both micro and macronutrients to support optimal health. Moreover, fresh milk helps to strengthen bones, maintain muscle mass, improve the circulatory and skeletal systems, boost metabolism, lower the risk of cardiovascular diseases, increase immunity and support favorable body composition. Over the past years, the GCC countries have experienced substantial socio-economic changes which have led to an increase in their per capita income. The rising affluence of the consumers has encouraged the demand for premium and innovative products, including vitamin fortified, lactose-free, low-fat and sugar-free variants, in turn, providing an impetus to the fresh milk market growth.
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GCC Fresh Milk Market Trends:
In the GCC region, there is a significant demand for fresh milk owing to its health benefits and high nutritional value. Moreover, the growing health consciousness among the consumers has led to an increase in the demand for healthier, natural and organic products. In line with this, the players have developed innovative packaging formats which make the consumption and storage of fresh milk convenient for the consumers, thereby providing a positive thrust to the market growth. In addition, an expansion in the distribution channels has supported the availability of dairy products. Apart from this, the governments in the GCC regions are making investments to provide new and efficient technologies for handling fresh milk from production and cooling to storage. Looking forward, IMARC Group expects the market to exhibit moderate growth during 2021-2026.
GCC Fresh Milk Market Summary:
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The article discusses the trends and growth of the GCC fresh milk market from 2021 to 2026.
The market is driven by health benefits, rising affluence, and innovative packaging.
Saudi Arabia dominates the GCC fresh milk market due to high consumption.
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