Published by Global Banking & Finance Review®
Posted on April 9, 2026
1 min readLast updated: April 9, 2026
Add as preferred source on GoogleMarkus Haupt, CEO of Volkswagen’s Seat/CUPRA, said that sustained high petrol prices could boost EV demand, but making electric vehicles attractive hinges on keeping electricity prices affordable.
BERLIN, April 9 (Reuters) - The CEO of Volkswagen's Spanish subsidiary SEAT/CUPRA sees a potential boost to electric vehicle demand if petrol prices remain elevated, adding electricity prices also played an important role.
"Of course, if petrol prices go up and it's something that stays for long, this could be a booster," Markus Haupt told reporters on Thursday after unveiling the CUPRA Raval hatchback, the first in a series of all-electric urban cars from the group's core brands.
However, ensuring electricity prices are competitive is key in making EVs attractive, Haupt said, adding, "This has to be our priority number one."
(Reporting by Rachel More; Editing by Christoph Steitz)
VW CUPRA CEO Markus Haupt said persistent high petrol prices could boost demand for electric vehicles.
Competitive and cheap electricity prices are crucial to making electric vehicles more attractive.
CUPRA unveiled the Raval hatchback, their first all-electric urban car.
Markus Haupt, CEO of SEAT/CUPRA, emphasized that affordable electricity must be the top priority.
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