What is the main topic?

The main topic is the growth and future opportunities in the global floriculture market.

What drives the floriculture market growth?

Growth is driven by the cosmetics and personal care industries and the medicinal properties of flowers.

Who are the major players in the floriculture market?

Major players include The Kariki Group, Dummen Orange, and Syngenta Flowers.

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Home > Research Reports > Floriculture Market: How Future Opportunities Build The Business?

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Floriculture Market: How Future Opportunities Build The Business?

Published by Coherent Market Insights

Posted on September 27, 2021

4 min read

Last updated: February 2, 2026

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Floriculture Market: Exploring Future Business Opportunities

The global floriculture market was valued at US$ 43.23 Bn in 2018, and is expected to register a CAGR of 5.7%, in terms of revenue over the forecast period (2019-2027), to reach US$ 70.85 Bn by 2027.

Floriculture is a branch of horticulture associated with the cultivation of flowering and ornamental plants to be utilized in various applications such as decoration and as raw material in personal care & cosmetics and pharmaceutical industry. In simple terms, floriculture can be defined as art and knowledge of growing flowers with perfection. Over 140 countries are involved in the field of commercial floriculture across the globe.

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Global Floriculture market is projected to record substantial growth over the forecast period, owing to growth of cosmetics & personal care industry coupled with increasing awareness regarding medicinal properties of flowers. Apart from being used for decoration and perfumery purposes, they are also used as a medicine due to various health benefits associated with them. For instance, chrysanthemum has properties that help in reducing blood pressure and cure dizziness and insomnia.

Other flowers such as pot marigold is used as a remedy for inflamed skin and prevents the spread of infection, whereas purple corn flower helps in stimulating the immune system, which improves the body’s resistance against viral and bacterial infection. Moreover, lavender’s aroma calms down the nervous system, reduces muscle tension, and works as an antiseptic.

Based on application, global floriculture market is segregated into decoration and industrial applications, wherein decoration segment accounted for the largest revenue share and contributed 75.4% in 2018 in the global market. Fresh flower and plant decoration is often preferred over artificial flower decoration in weddings and other events/festivals such as thanksgiving, Diwali, and Christmas. Moreover, bulk purchase of fresh flowers and plants is offered with discounts and is therefore preferred over artificial flowers. This scenario is likely to contribute to growth of decoration segment in the near future as well.

Major players operating in the global floriculture market are The Kariki Group, Dummen Orange, Syngenta Flowers. Inc., Karuturi Global Limited, Oserian Development Company Limited, Selecta Klemm GmbH & Co. KG., Marginpar BV, Ruparelia Group, Multiflora Ltd., and Karen Roses.

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Key Developments

The companies operating in floriculture market are undertaking various strategic initiatives such as mergers & acquisitions and product developments in order to maintain their competitive position in the global market.
For instance, in July 2018, Dummen Orange, involved in production and distribution of bedding plants, cut flowers, and perennials, acquired breeding line calla lily from Bloomz New Zealand Ltd. This will allow Dummen Orange to expand its product portfolio of cut flowers.
Furthermore, in April 2018, Syngenta Flowers (engaged in production and distribution of seeds, cuttings, and young plants) acquired Verwer Dahlia BV’s dahlia assortment & breeding program. The dahlia assortment has over 140 registered varieties, which will help Syngenta Flowers to expand its dahlia portfolio.
In January 2019, Oserian, Kenya based producer of cut flowers, was awarded as top producer of cut flowers at International Grower of the Year Awards held in Germany. The event was organized by International Association of Horticulture Producers.
In May 2019, Selecta One, one of leading company in breeding, producing, and marketing of vegetatively propagated ornamental plants, acquired La Villetta s.r.l (Italy-based producer of carnation flowers). This acquisition will help Selecta One to expand its product portfolio in cut carnation category and also strengthen its market presence in the category.

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Floriculture Market: How Future Opportunities Build The Business?

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Floriculture Market: Exploring Future Business Opportunities

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