Finance
Five‑star hotels lead price increases in Milan during Olympics
Published by Global Banking & Finance Review®
Posted on February 25, 2026
2 min readLast updated: February 25, 2026
Tags:Real estate
Quick Summary
Luxury hotels drove Milan’s Olympic price surge. City ADR averaged €319 from Feb 3–23, with five‑star rates up sharply and peaks Feb 11–14, while rentals underperformed.
Five-star Hotels See Sharpest Price Jumps in Milan During Olympics
Milan Hotel Rates Surge During Winter Games
MILAN, Feb 25 (Reuters) - Luxury hotels led a sharp rise in Milan room rates during the Winter Olympics, a local industry lobby said on Wednesday, confirming that visitors to the Games skewed towards big spenders.
Italy hosted the Winter Games from February 6 to 22.
While Alpine resorts such as Cortina d'Ampezzo and Bormio were home to the mountain sports, indoor activities like figure and speed skating or ice hockey took place in Milan.
Hotel Occupancy vs Short-Term Rentals
High hotel occupancy in the city contrasted with weak demand
for short-term rentals.
High Ticket Prices and Audience Mix
Ticket prices running into several hundred euros put the events out of reach for many, filling the ice arenas with deep-pocketed spectators.
Average Prices and YoY Comparison
The average price of a hotel room in Milan rose to 319 euros per night between February 3 and 23, up from 225 euros in the same period last year, industry association Federalberghi Milano told Reuters.
Five-Star vs Four- and Three-Star Increases
Five-star hotels recorded the steepest increase, with average rates 87% higher than in 2025, while prices rose 46% for four-star properties and about 20% for three-star hotels.
Peak Pricing Window: Feb 11–14
Rates peaked between February 11 and 14, the association said.
Source: Federalberghi Milano
(Reporting by Valentina Za; Editing by Nivedita Bhattacharjee)
Key Takeaways
- •Five‑star hotels saw the steepest increases, leading overall price gains.
- •Average Milan room rate during Feb 3–23 rose to €319 from €225 a year earlier.
- •Rates peaked between Feb 11 and 14 amid marquee Olympic events.
- •Hotel occupancy was high, while short‑term rental demand lagged.
- •Ticket prices in the hundreds of euros skewed attendance to big spenders.
Frequently Asked Questions about Five‑star hotels lead price increases in Milan during Olympics
1What is the main topic?
Milan hotel prices during the Winter Olympics, highlighting how five‑star properties led sharp rate increases and lifted the city’s average daily rate.
2How much did prices rise on average?
The average hotel rate in Milan reached €319 per night between Feb 3–23, up from €225 in the same period last year, according to the local hotel association.
3When did prices peak?
Rates peaked between February 11 and 14 during key Olympic events, reflecting heightened demand from higher‑spending visitors.
