Published by Global Banking & Finance Review®
Posted on February 25, 2026
2 min readLast updated: April 2, 2026
Add as preferred source on GoogleLuxury hotels drove Milan’s Olympic price surge. City ADR averaged €319 from Feb 3–23, with five‑star rates up sharply and peaks Feb 11–14, while rentals underperformed.
MILAN, Feb 25 (Reuters) - Luxury hotels led a sharp rise in Milan room rates during the Winter Olympics, a local industry lobby said on Wednesday, confirming that visitors to the Games skewed towards big spenders.
Italy hosted the Winter Games from February 6 to 22.
While Alpine resorts such as Cortina d'Ampezzo and Bormio were home to the mountain sports, indoor activities like figure and speed skating or ice hockey took place in Milan.
High hotel occupancy in the city contrasted with weak demand
for short-term rentals.
Ticket prices running into several hundred euros put the events out of reach for many, filling the ice arenas with deep-pocketed spectators.
The average price of a hotel room in Milan rose to 319 euros per night between February 3 and 23, up from 225 euros in the same period last year, industry association Federalberghi Milano told Reuters.
Five-star hotels recorded the steepest increase, with average rates 87% higher than in 2025, while prices rose 46% for four-star properties and about 20% for three-star hotels.
Rates peaked between February 11 and 14, the association said.
(Reporting by Valentina Za; Editing by Nivedita Bhattacharjee)
Milan hotel prices during the Winter Olympics, highlighting how five‑star properties led sharp rate increases and lifted the city’s average daily rate.
The average hotel rate in Milan reached €319 per night between Feb 3–23, up from €225 in the same period last year, according to the local hotel association.
Rates peaked between February 11 and 14 during key Olympic events, reflecting heightened demand from higher‑spending visitors.
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