Editorial & Advertiser Disclosure Global Banking And Finance Review is an independent publisher which offers News, information, Analysis, Opinion, Press Releases, Reviews, Research reports covering various economies, industries, products, services and companies. The content available on globalbankingandfinance.com is sourced by a mixture of different methods which is not limited to content produced and supplied by various staff writers, journalists, freelancers, individuals, organizations, companies, PR agencies Sponsored Posts etc. The information available on this website is purely for educational and informational purposes only. We cannot guarantee the accuracy or applicability of any of the information provided at globalbankingandfinance.com with respect to your individual or personal circumstances. Please seek professional advice from a qualified professional before making any financial decisions. Globalbankingandfinance.com also links to various third party websites and we cannot guarantee the accuracy or applicability of the information provided by third party websites. Links from various articles on our site to third party websites are a mixture of non-sponsored links and sponsored links. Only a very small fraction of the links which point to external websites are affiliate links. Some of the links which you may click on our website may link to various products and services from our partners who may compensate us if you buy a service or product or fill a form or install an app. This will not incur additional cost to you. A very few articles on our website are sponsored posts or paid advertorials. These are marked as sponsored posts at the bottom of each post. For avoidance of any doubts and to make it easier for you to differentiate sponsored or non-sponsored articles or links, you may consider all articles on our site or all links to external websites as sponsored . Please note that some of the services or products which we talk about carry a high level of risk and may not be suitable for everyone. These may be complex services or products and we request the readers to consider this purely from an educational standpoint. The information provided on this website is general in nature. Global Banking & Finance Review expressly disclaims any liability without any limitation which may arise directly or indirectly from the use of such information.


Forging a Powerful Industry Niche, London Based Ismael Wrixen and Thomas Smale Have Brokered Over 130 Transactions since 2010 – And Recently Expanded to San Diego

In 2012, Ismael Wrixen, seeking fresh opportunities to engage his entrepreneurial spirit and empower his own financial and career success, joined forces with Thomas Smale, his old friend from the University of Bath, in an upstart business providing brokerage services for mid-market online businesses.

FE INTERNATIONAL SETS THE GLOBAL STANDARD FOR BROKERAGE SERVICES TO MID-MARKET ONLINE BUSINESSES 2Now rebranded as FE International, the company has emerged as the pre-eminent advisor within the industry, bringing due diligence, integrity and creativity to the process of matching sellers and buyers/investors. Like many companies that ultimately changed the world, it was started out of Smale’s home with a very small upfront investment.

It launched with a range of products and services in the buying and selling websites space, but has since evolved to focus almost exclusively on sell-side brokerage. FE International’s success is partly rooted in the principles Smale expounded upon in “Killer Flipping Secrets,” a book about how to run and optimize one’s business for eventual sale that Smale wrote while still a student.

Having now completed over 130 transactions, ranging from several thousand dollars to major seven figure deals, Wrixen and Smale – who had long had sales reps in the U.S. – officially opened an office in San Diego in 2013 to offer 24 hour worldwide service to their clients. Hiring Ryan Sorensen to run that office was a move made in deference to the fact that while the principals are based in London, Wrixen estimates that 90 percent of their buyers and 50 percent of their sellers are in the U.S. Incredibly, to this point, FE International has been predominantly a referral only business, building its stellar industry standards setting reputation one transaction at a time.

The web-based enterprises that FE International has negotiated transactions for are in many different industries; the most prominent are ecommerce (particularly drop ship ecommerce businesses), advertising and lead generation in the areas of employment, healthcare and insurance.

While studying finance and business at Bath, he got his feet wet in the financial world with a brief stint in portfolio risk management with Morgan Stanley. He graduated with 1st class Bsc (Hons) in Business, gaining the Accenture prize for excellence in the process. Immediately after graduating, he landed a plum job with Citigroup, working as part of a brokerage team that brought IPOs to market. During his 2.5 years there, he managed relationships with senior ranking individuals in FTSE 100 listed firms – including Vodafone, a part owner of Verizon.

In the months prior to leaving his job, Wrixen was following Smale’s progress and discussing strategies on various transactions that Smale was working on. Certain larger hedge fund groups were among those interested in buying websites. Wrixen realized that the business process of FE – then called Flipping Enterprises – was not too much different from what he was already doing on the institutional level. In August 2012, Smale discussed with Wrixen bringing him on to help grow the company more formally. Wrixen bought out Smale’s original founding partner and became a full partner in the company.

Wrixen’s years at Citigroup gave him a wealth of experience, expertise and business acumen that have played an integral part in his role as a partner in FE International’s exponential growth. He worked with financial tools to help him analyze companies from a formal perspective – something that is part of FE’s thorough vetting process with each prospective seller now.

Wrixen devised The FE International Indicative Transaction Timetable, which delineates for each transaction the Process Overview and Client Responsibilities at each stage, from Assessment and Sales Preparation to Marketing and Negotiation, Due Diligence and Closing.

“There are many reasons for people to buy into these alternative investments,” he adds. “We’ve found over the last few years that the potential Return on Investment is huge. While average real estate investments generate a 10-15 percent return, these sites often have up to a 50 percent ROI. It gives us great satisfaction to help people achieve their financial objectives with complete transparency in the process. FE International has the unique opportunity to help shape how the niche and industry will evolve over the next five to ten years.”