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Farage's Reform sets sights on Scotland and Wales in battle for Britain

Published by Global Banking & Finance Review

Posted on May 5, 2026

5 min read

· Last updated: May 5, 2026

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Reform UK's Sudden Ascent in Scotland and Wales Shakes Political Landscape

Reform UK’s Rise and Its Impact on Scottish and Welsh Politics

By Elizabeth Piper and Andrew MacAskill

Economic Concerns Drive Voter Sentiment

PETERHEAD, Scotland, May 5 (Reuters) - James Buchan, a former fisherman in the Scottish port of Peterhead, has swallowed his hostility towards Nigel Farage.

The 38-year-old's longstanding distrust of the populist Reform UK leader and Brexit campaigner has been eclipsed by his fears for the local economy, which he said had been hollowed out by decades of ruinous British government policy.

This week, he plans to vote for Reform for the first time, seeing the party's pledges to maximise oil and gas production in the North Sea and restrict the access of European fishing boats as the best chance of reviving the town's fortunes.

"Some of the areas around here are starting to look like slums," Buchan told Reuters as he sat having his hair trimmed on the high street, rising to point out boarded shops. "We need to find a way to get money circulating back through our economy."

Voter Shifts and Party Support

Voters like Buchan are set to drive a surge of support for Reform this week in elections to the Scottish and Welsh parliaments, as well as local councils across England.

Reform is riding high in national polls with a strong lead over governing Labour and the opposition Conservatives before a general election due by 2029. The party, whose post-Brexit rise has been largely driven by English support, is now making inroads in Scotland and Wales, reflecting a rejection of the UK's traditional two-party system.

In Thursday's vote, Reform is likely to become the official opposition in Scotland and Wales to local parties, the Scottish National Party and Plaid Cymru, polls indicate. Its share of the vote is forecast to jump to about 20% in Scotland - from 0.2% in the last vote in 2021 - and almost 30% in Wales from about 1%.

Labour is expected to haemorrhage votes with the Conservatives reduced to a handful of seats.

Populist Message Resonates in Deprived Communities

The two nations, which have historically leaned left, have become fertile ground for Reform's populist message: rip up decades-old political systems, evict "liberal establishment elites" and crack down on immigration to better focus on local issues.

The high street of Bargoed, a town in the Welsh valleys, is also peppered with boarded-up shops. The community, blighted by the closure of a coal mine in the 1970s, is classed as suffering "deep-rooted deprivation", according to the Welsh government.

Local Perspectives and Political Choices

At the dishevelled local pub, supporters of the insurgent party are vocal, in private if not public. "This is a very strong Reform pub," said former stage builder Wayne Hunt, 60, who said he himself preferred Plaid because it was more Welsh.

Conrad Ritchie, who is aiming for a seat in Scotland's parliament Holyrood as Reform's candidate for Banffshire and Buchan in the north, said the regional elections were a key element of his party's quest for national government.

"This is another building block," he added. "And I think, you know, come the general election, which won't be too far away ... then I reckon that we have a serious chance of becoming the next ruling party."

Reactions from Established Parties

Labour spokespeople for Scotland and Wales said that Reform would divide communities and drag politics "into the gutter", adding that Labour was focused on bringing about fair change. The Conservatives did not respond to a request for comment.

Concerns Over Reform’s Readiness

Reform's critics say the fledgling party, founded as the Brexit Party in 2018 before being rebranded in 2021, is wholly unprepared for governing regionally, let alone nationally.

Indeed, questions about readiness pervade the party itself; six Reform sources who requested anonymity due to the sensitivity of the matter said that rather than running the Scottish and Welsh parliaments, the party might be better off coming a close second to get used to the way administrations and assemblies work, before the national election.

Candidate Vetting and Scandals

Vetting Woes: Nazi Salute, Racist Comments

Among Reform's most thorny, and scandal-ridden, problems has been its vetting of candidates. Following failures at the last general election in 2024, when more than 100 candidates were removed, some over racist comments, the party has tightened its procedures, adding credit data agency Experian checks to those completed by its central office, Reform officials said.

Llyr Powell, Reform's candidate for the Blaenau Gwent Caerffili Rhymni so-called super constituency in southern Wales, told Reuters his vetting process included being grilled by Jeremy Kyle, a UK tabloid talkshow presenter, in mock media interviews.

Yet the problem still looms large.

Recent Candidate Withdrawals

Since March, when the party announced its slate of more than 160 candidates in Scotland and Wales, 15 of them have withdrawn following the resurfacing of racist or derogatory online material, disputes with the party, or administrative errors.

In one case in Wales, a candidate resigned after images emerged of him making a Nazi salute. In Scotland, another stepped down after publicly describing the country's first Muslim leader as "not British" and an "Islamist moron".

Powell admits there have been "bumps along the way" but says Reform includes people "with real life experience" rather than polished career politicians.

"You can't vet for something someone here hasn't done yet, or if someone is not completely transparent with you in that process," he added.

Accusations of Racism and Political Fallout

Nonetheless, the charges of racism resonate with some in Scotland and Wales. The SNP and Plaid, which are both playing down any push for independence after the May 7 elections, accuse Reform of inflaming tensions around immigration. But they also see how Farage can aid their cause.

Delyth Jewell, deputy leader of Plaid, said she had lost count of voters in her Blaenau Gwent Caerffili Rhymni constituency saying they were voting for her party to keep Reform out.

"They have resented the vitri

Key Takeaways

  • Reform UK leads national Westminster voting intention by approximately 6–8 points over Labour and Conservatives, though its lead has narrowed from a 15-point advantage in late 2025. (theweek.com)
  • In Wales’s Senedd elections, polls show Reform UK neck-and-neck with Plaid Cymru—both around ~29%—with one model projecting Reform could win 37 seats to Plaid’s 36 under the proportional D’Hondt system. (theweek.com)
  • In Scotland’s Holyrood elections, Reform UK is polling significantly higher than in 2021, with projections suggesting roughly 22 seats in the new parliament and a substantial increase from virtually no prior representation. (reddit.com)

References

Frequently Asked Questions

Why is Reform UK gaining support in Scotland and Wales?
Reform UK's focus on revitalizing local economies and challenging traditional parties is attracting voters disillusioned with current policies.
What economic issues are affecting towns like Peterhead and Bargoed?
Decades of government policy, deindustrialization, and deprivation have led to boarded shops and limited economic opportunities.
What are some criticisms facing Reform UK as it rises in popularity?
Critics say Reform UK is unprepared for government and its candidate vetting process has been plagued by scandals.
What local industries are central to Reform UK's platform in Scotland?
The party wants to maximize North Sea oil and gas production and restrict European fishing boat access to boost local economies.

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