Published by Global Banking & Finance Review®
Posted on February 23, 2026
4 min readLast updated: April 2, 2026
Add as preferred source on GoogleTrump’s new 15% tariff after a Supreme Court ruling injects fresh trade uncertainty. Retail and parts of EMs may benefit, while packaging, autos and metals see mixed effects. (apnews.com)
Feb 23 (Reuters) - Tariff uncertainty is back after U.S. President Donald Trump announced a new 15% duty following a Supreme Court ruling that struck down his broader levies last week.
Domestic lumber product makers fell on Monday on fears of pricing pressure from cheaper imports while Wall Street analysts expected emerging market-focused exchange-traded funds and retailers to eventually benefit.
Here are stocks, ETFs and sectors that could be impacted by the latest twist in the U.S. trade policy:
RETAIL AND CONSUMER
Jefferies analysts highlighted consumer electronics retailer Best Buy, luxury brand Ralph Lauren and sportswear giant Nike as among those likely to benefit the most from a reduction of tariffs.
Others who stand to benefit include big-box retailer Target and Elf Beauty, according to Jefferies.
Toys, sports equipment and games, which had a very high tariff rate early on, may gain as the new levy that Trump is imposing will be 4% lower than earlier, analysts at Morgan Stanley said.
E-COMMERCE COMPANIES
Small and midcap e-commerce stocks are likely to have a mixed impact, according to BofA Global Research.
Etsy, eBay, Wayfair and Chewy had rallied following the ruling on Friday. However, Trump's new global tariff is likely to inject ambiguity.
Etsy stands to be the most immune to tariff volatility, according to BofA, given its diversification across trade routes and countries, where about half of its buyer and seller network is outside the U.S., with no single import country making up more than 4% of total gross sales.
Online pet products retailer Chewy and Wayfair are likely to be least impacted, with the furniture platform among those that have adapted to last year's tariffs already, the brokerage said.
PAPER, LUMBER AND PACKAGING
The tariff ruling is likely to reduce the competitive edge that local packaging and lumber companies had over cheaper imports, analysts said.
RBC analysts flagged negative impact on companies such as Clearwater Paper, Rayonier, Sylvamo and Smurfit WestRock.
A recent survey showed a majority of U.S. buyers reported lower containerboard prices in February, while a surge of European imports boosted supply and intensified pricing pressure.
Smurfit and U.S.-based International Paper were down 7% and 6%, respectively, on Monday.
AUTOMOBILES
Legacy automakers like Ford Motor and General Motors have been caught in the tariff storm since the beginning of Trump's second term but the ruling is unlikely to bring relief, according to Barclays analysts.
Most of the tariffs on the industry are under Section 232 of the Trade Expansion Act of 1962 and are unaffected by the removal of the IEEPA levels, they said.
STEEL, ALUMINUM AND COPPER
Steel, aluminum and copper producers like Steel Dynamics, Alcoa and Freeport-McMoran are also unlikely to feel any impact as the tariffs will remain in place under Section 232, analysts at ING and UniCredit noted.
EMERGING MARKETS
Most brokerages expect China to be among economies that will benefit the most from the rejig in U.S. tariffs.
Hong Kong's benchmark index closed 2.5% higher on Monday, with tech stocks including Alibaba and Tencent jumping.
Analysts at Morgan Stanley and J.P. Morgan expect tariff rates on China to decline to 24% and 27%, respectively, from the 32% earlier.
In other regions, India, most Southeast Asian economies and Brazil are expected to benefit overall.
BofA anticipates most of Southeast Asia facing tariff reductions of about 4-5%, while Morgan Stanley analysts expect levies on India to fall to 14%.
(Reporting by Johann M Cherian, Shashwat Chauhan and Rashika Singh in Bengaluru; Editing by Sriraj Kalluvila)
The article outlines how Trump’s new 15% global tariff, announced after a Supreme Court ruling, could affect U.S. stocks, ETFs and sectors, highlighting likely beneficiaries and potential laggards.
Analysts see relative upside for retailers and select consumer and e‑commerce names where tariff exposure eases and supply chains are diversified.
Packaging, paper and lumber could see tougher pricing versus imports, while autos and metals may be mixed due to separate Section 232 measures that keep some tariffs in place.
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