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    1. Home
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    3. >Exclusive-European alcoholic drinks companies seek India tariff relief as shortages of cans, bottles loom
    Finance

    Exclusive-European Alcoholic Drinks Companies Seek India Tariff Relief as Shortages of Cans, Bottles Loom

    Published by Global Banking & Finance Review®

    Posted on April 9, 2026

    4 min read

    Last updated: April 9, 2026

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    Exclusive-European alcoholic drinks companies seek India tariff relief as shortages of cans, bottles loom - Finance news and analysis from Global Banking & Finance Review
    Tags:FinanceBankingMarketsCommoditiesInternational trade

    Quick Summary

    European beverage giants including Pernod Ricard, AB InBev, Heineken and Carlsberg have urged India to waive a 10% import duty on glass bottles and aluminium cans, warning of looming packaging shortages amid rising costs tied to the Iran war and energy disruptions.

    Table of Contents

    • European Industry Lobby Seeks Duty Exemption Amid Packaging Crisis
    • Impact of Middle East Crisis on India's Alcohol Market
    • Rising Costs and Regulatory Challenges
    • Government and Industry Responses
    • Prices of Glass, Cans on the Rise
    • Beer Industry Seeks Price Hikes
    • Alternative Sourcing and Supply Concerns
    • Broader Economic Impact and Gas Supply Issues
    • Geopolitical Developments Affecting Trade

    European Drinks Companies Seek Relief as India Faces Packaging Shortage

    By Aditya Kalra

    European Industry Lobby Seeks Duty Exemption Amid Packaging Crisis

    NEW DELHI, April 9 (Reuters) - A European industry lobby group, whose members include Pernod Ricard, Anheuser-Busch InBev, Heineken and Carlsberg, has asked India for an exemption from a 10% import duty on glass bottles and aluminum cans, amid shortage fears triggered by the Iran war, a letter, seen by Reuters, shows.

    The Federation of European Businesses in India wrote to the Indian government on April 2 highlighting that companies' can and bottle supplies were constrained as local manufacturers were not able to operate at optimal capacity.

    Impact of Middle East Crisis on India's Alcohol Market

    The letter highlights pressures in India's $65 billion alcohol market which is facing higher costs for glass bottles, cartons and labels as a result of the Middle East crisis. And in India it is more difficult for drinks companies to pass this on to customers as retail price changes require government approvals in around two-thirds of India's 28 states.

    Rising Costs and Regulatory Challenges

    The drinks industry in the country is already facing an up to 15% cost increase due to higher prices of raw materials like cartons and adhesives.

    The Federation's letter requested "a temporary customs duty waiver on packaging imports for aluminium cans and glass bottles," adding that exploring alternative sourcing options from other countries could add 30% to industry's costs of these raw materials.

    Government and Industry Responses

    India's commerce and finance ministries did not respond to Reuters queries.

    The Federation of European Businesses in India declined to comment. Pernod Ricard, AB InBev, Heineken and Carlsberg did not immediately respond to requests for comment.

    Prices of Glass, Cans on the Rise

    India's alcohol market is expected to grow at nearly 8% a year until 2033, making it among the world's fastest growing, Coherent Market Insights said. Data from Euromonitor on Thursday showed Heineken has the largest share in the beer sector, while Diageo and Pernod top India's spirits market in terms of volume.

    Beer Industry Seeks Price Hikes

    Beer companies have already sought a price increase in many states to tide over the crisis of higher costs, according to industry group Brewers Association of India.

    "The war has brought down the domestic supply of glass bottles and aluminium cans substantially and the beer industry must import them if it has to meet the domestic demand," the association's director general Vinod Giri said on Thursday.

    "Price of glass and cans has also risen substantially in the international market, which has further increased for Indian importers due to the fall in Indian rupee."

    Alternative Sourcing and Supply Concerns

    One global liquor industry source told Reuters companies in India were considering imports from Southeast Asian countries as they are concerned they could run out of cans and bottles starting from May.

    Broader Economic Impact and Gas Supply Issues

    Businesses, households, agriculture and public transport in India are heavily reliant on gas, with the country's factories among the most vulnerable in Asia.

    India's government said on Wednesday it will now allocate 70% of pre-crisis level supplies of liquefied petroleum gas to select commercial units. March imports of liquefied natural gas - often used in glass factories - were the lowest since January 2025, LSEG data shows.

    Geopolitical Developments Affecting Trade

    The U.S. and Iran reached a two-week ceasefire agreement this week, but there is no sign yet that this has opened up the Strait of Hormuz, a major trade route, to shipping.

    (Reporting by Aditya Kalra. Additional reporting by Mohi Narayan and Nikunj Ohri. Editing by Jane Merriman)

    Key Takeaways

    • •A European industry lobby led by major players has formally requested India for a temporary customs duty exemption on packaging imports amid constrained local glass and can production due to gas shortages and disrupted aluminium supply chains.
    • •Packaging costs have surged dramatically—glass bottle prices up ~20%, carton rates doubled—while breweries are already seeking 12–15% price hikes, constrained further by regulatory hurdles on passing costs to consumers.
    • •India has increased industrial LPG allocation to 70% of pre-crisis levels, prioritising sectors like glass manufacturing, but the overall gas-driven supply crunch continues to threaten packaging output just as demand peaks approaching summer.

    Frequently Asked Questions about Exclusive-European alcoholic drinks companies seek India tariff relief as shortages of cans, bottles loom

    1Why are European drinks companies seeking tariff relief in India?

    They are seeking relief due to shortages of glass bottles and aluminum cans driven by the Middle East crisis, which has increased costs and disrupted supplies.

    2How is the Middle East crisis affecting India's alcohol packaging?

    The crisis has constrained supplies and increased the prices of glass bottles and aluminum cans, impacting local production and raising import expenses.

    3What is the impact of the shortage on India's alcohol industry?

    The shortage is causing up to a 15% rise in costs for manufacturers and threatens to disrupt supply, with higher prices likely for both producers and consumers.

    4Have Indian authorities responded to industry requests for tariff waivers?

    As of the article's publication, India's commerce and finance ministries had not responded to industry requests for a temporary customs duty waiver.

    5Which companies are most affected by the packaging shortages?

    Major drinks companies like Pernod Ricard, AB InBev, Heineken, and Carlsberg are among those affected by the shortages in glass bottles and cans in India.

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