Published by Global Banking & Finance Review®
Posted on March 26, 2026
4 min readLast updated: March 26, 2026
Add as preferred source on GoogleEuropean retailers—including H&M, Next and Co‑op—are warning that the prolonged Middle East conflict is pushing fuel and freight costs sharply higher, risking sticker‐price hikes up to 5‑10% and weakening already fragile consumer demand across Europe.
By Greta Rosen Fondahn, James Davey and Sarah Young
STOCKHOLM/LONDON, March 26 (Reuters) - Europe's retailers warned on Thursday that a prolonged Middle East conflict could push up sticker prices in Europe and dent consumer demand for companies from clothing giant H&M to British supermarket chain Co-op.
The cautions are the bluntest from the sector so far as companies feel the ripples of the month-old war's impact, with crude prices shooting above $100 per barrel, raising transportation costs and disrupting global trade flows.
"A continued conflict, such as with continued high energy prices, will create inflationary pressure on a consumer who already has tough inflationary pressure," H&M CEO Daniel Erver told Reuters in an interview.
Swedish-based H&M, which posted soft March sales that weighed on its shares despite a first-quarter profit beat, said its flexible supply chain would allow it to adapt to fallout from the war.
British clothing retailer Next said it may need to raise prices in June, and has factored in 15 million pounds ($20 million) of extra fuel, freight and other costs linked to the war, assuming three months of disruption.
CEO Simon Wolfson told Reuters that any price increase in June or July would be "in the order of 1% to 2% maximum," rising further if the conflict continues. Next posted a narrow profit beat for the year through January.
"The real risk is later when you start to see (the impact of the war) in the price of manufactured goods. Then the price increases could be not 1% or 2% but 5% to 10%," he said.
On a brighter note, he said people were still spending for now.
"Our experience has been that generally people only tighten their belts when prices actually go up or taxes actually go up rather than in anticipation of it," Wolfson said. Next has not seen a notable drop in UK sales since the war began.
Poland's biggest fashion retailer LPP reported a rosy fourth-quarter on Thursday, but warned the conflict was driving up fuel prices and could affect its performance this year due to higher transportation and distribution costs.
Europe's consumers are starting to feel the pinch.
British retail sales tumbled this month by the most since April 2020, a Confederation of British Industry survey showed on Tuesday. A separate British Retail Consortium survey on Thursday showed UK consumer confidence collapsed in March.
German consumer sentiment is worsening as households brace for energy prices driven higher by the war, while morale among Italian consumers fell in March to its lowest since late 2023.
In Asia too, firms selling items from beer and crisps to noodles, toys and cosmetics are bracing for the impact as the war wreaks havoc on supply chains.
"Consumer confidence does remain fragile," said outgoing Co-op CEO Shirine Khoury-Haq, with the war and pressure on household costs making customers "still cautious."
Matt Hood, managing director of Co-op food, told Reuters he had not yet seen a direct impact from the war on inflation at the "shelf edge" but said it was a looming risk.
"There is no doubt that if this continues in the mid to longer term, the concerns around cost on commodities such as animal feed, fertilizer and fuel are valid, and we can't sit here and underestimate those," he said.
($1 = 0.7482 pounds)
(Reporting by Greta Rosen Fondahn in Stockholm, James Davey and Sarah Young in London, Rafal Nowak in Gdansk; Writing by Adam Jourdan; Editing by Bernadette Baum)
The conflict is pushing up energy and transport costs, raising retail prices and risking weaker consumer demand across Europe.
Companies like H&M, Next, Co-op, and LPP warn of higher costs and possible price increases if disruptions continue.
Rising crude oil prices, increased transportation costs, and disrupted supply chains are the biggest factors.
Consumer confidence is fragile, with sales tumbling in the UK and worsening sentiment reported in Germany and Italy.
Not all; for example, Next reported steady UK sales so far, but warns that prolonged conflict could change this.
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