Europe Sporting Goods market swot analysis by top key vendors, demand and forecast research to 2027

 Sporting goods are also referred to as sporting equipment which includes nets, balls, and protective gear like helmets. They can be classified into those requirements which are used as protective gear or those which are used to play sports. They are gaining traction because of the evolving sports industry which is raising demand for sports preventing equipment in order to prevent injuries. Sporting’s equipment can be found in departmental stores. Football, tennis, racket sports, and bike sports are some of the major sports instruments that can be used to play sports.

The Europe sporting goods market is projected to surpass US$ 220 billion by the end of 2027, in terms of revenue, growing at CAGR of 6.5% during the forecast period (2019 to 2027).

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Top Key Players in Europe Sporting Goods  market:  Adidas AG, Nike, Inc., Under Armour, Inc., PUMA SE, Amer Sports, Odlo, Hammer Sports, Polar Electro, KETTLER, and WaterRower

Regional Analysis For Europe Sporting Goods  Market:

Besides segmental breakdown, the report is highly structured into region wise study. The regional analysis comprehensively done by the researchers highlights key regions and their dominating countries accounting for substantial revenue share in the Europe Sporting Goods market. The study helps understanding how the market will fare in the respective region, while also mentioning the emerging regions growing with a significant CAGR. The following are the regions covered in this report.

• North America [U.S., Canada, Mexico]
• Europe [Germany, UK, France, Italy, Rest of Europe]
• Asia-Pacific [China, India, Japan, South Korea, Southeast Asia, Australia, Rest of Asia Pacific]
• South America [Brazil, Argentina, Rest of Latin America]
• Middle East & Africa [GCC, North Africa, South Africa, Rest of Middle East and Africa]

The growing trend of consolidation within the Europe market thanks to the presence of an outsized number of players within the market-leading to little space for brand spanking new entrants, thanks to a robust entry barrier is predicted to hinder the market growth of Europe sports equipment . Moreover, difficulty within the entry of foreign players across few European countries like Germany and France, the region is predicted to experience a downward shift in terms of revenue generation over the forecast timeframe which is predicted to limit the market growth.

Unpredictable and harsh weather thanks to heating and other condition within the region may be a key factor expected to play a big role in hindering the expansion of the Europe sports equipment market. Moreover, the supply of counterfeit products including the high cost of some sports goods is further anticipated to limit the expansion of Europe sports equipment over the forecast timeframe.

The rising collaboration of fashion and sports is projected to offer potential growth opportunities over the forecast timeframe. According to the Coherent Market Insights analysis, at present major sports brands such as Nike and Adidas are focusing on developing fashionable sportswear to increase their consumer base, as demand for fashionable workout wear is increasing amongst health-conscious consumers in countries across the region. Therefore, increasing the collaboration between sports and fashion is propelling the growth of Europe sporting goods.

The growing textile industry in Europe is expected to foster the market growth of Europe sporting goods over the forecast timeframe. According to the Euractiv, the value of UK textiles is worth almost US$ 9.8 billion to the economy and France ranks 3rd in the EU total textile turnover. Moreover, Spain is the 2nd largest exporter of clothes in Europe. Therefore, the growing textile industry in Europe is projected to foster market growth over the forecast period.

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