Finance
Red Bull targeted in EU antitrust investigation, may be thwarting rival
Published by Global Banking & Finance Review®
Posted on November 13, 2025
1 min readLast updated: January 21, 2026
Global Banking & Finance Review®
Company
Published by Global Banking & Finance Review®
Posted on November 13, 2025
1 min readLast updated: January 21, 2026
The EU has launched an antitrust investigation into Red Bull, focusing on potential competition restrictions in the energy drink market, following allegations from Monster Energy.
BRUSSELS (Reuters) -EU antitrust regulators on Thursday opened an investigation into Austrian energy drinks maker Red Bull, saying that it may be restricting competition, in particular the energy drinks sold by its closest rival.
The European Commission said it has indications that Red Bull, well known for its 250 ml energy drink, may have developed a Europe-wide strategy to restrict competition from energy drinks larger than 250 ml.
The EU investigation followed dawn raids into the company in 2023 and after allegations of anti-competitive tactics from its U.S. rival Monster Energy.
(Reporting by Foo Yun Chee)
Antitrust law refers to legislation enacted to promote competition and prevent monopolies in the marketplace. It aims to protect consumers from anti-competitive practices.
A monopoly is a market structure where a single seller or producer controls the entire supply of a product or service, limiting competition and potentially leading to higher prices.
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