Finance
EU Reaches Deal to Fine Online Platforms Importing Products Deemed Unsafe
Published by Global Banking & Finance Review®
Posted on March 26, 2026
3 min readLast updated: March 26, 2026
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The EU has struck an informal agreement to reform its Customs Code, empowering fines of up to 6% of annual import volume and platform suspension for repeated non‑compliance, targeting low‑value imports such as those via Temu, Shein and AliExpress.
EU agrees to fine online platforms importing unsafe products
By Philip Blenkinsop
EU Overhauls Customs System to Tackle Unsafe Imports
BRUSSELS, March 26 (Reuters) - The European Union agreed on Thursday to an overhaul of its customs system, including a crackdown on mainly Chinese e-commerce platforms that face potential fines if they sell illegal or unsafe products into the bloc.
The 27-nation bloc is seeking to coordinate collection of duties and safety checks as it struggles to manage the high volume of low-value e-commerce parcels entering the bloc, with the total reaching 5.8 billion in 2025.
Provisional Agreement Reached
Representatives of the European Parliament and EU governments struck a provisional deal late after negotiations running into Thursday evening to clarify final details.
Key Measures in the New Customs System
Online Platforms as Importers
Under the new system, online platforms that sell into the bloc will be treated as importers and responsible for payment of duties and product safety. Companies repeatedly flouting EU rules could face fines of between 1 and 6% of their total sales into the EU over the previous 12 months.
Changes to Duty Exemptions and Fees
The EU does not apply customs duty on parcels valued at less than 150 euros ($173.85), which has fuelled rapid growth of online shopping platforms such as Shein, Temu and AliExpress that send consumers packages direct from China.
Scrapping Duty Exemption and New Fees
The bloc aims to scrap the duty exemption and plans to impose a 3 euro fee from July as a interim measure. The European Commission will also now determine an additional handling fee to be imposed from November 1.
Establishment of EU Customs Authority
On Wednesday, French city Lille was selected as the location of the future EU Customs Authority (EUCA), whose 250 staff will oversee a new EU data hub that will provide a more centralised and digital view of incoming goods.
Timeline for Data Hub Implementation
The data hub is slated to open for e-commerce consignments in 2028 and cover all imported goods by March 1, 2034.
Concerns Over Product Safety
The bloc's concerns over product safety were highlighted by a study published by the European Commission this month. It found that 60% to 65% of imported cosmetics, including make-up, food supplements and personal protective equipment, such as bicycle helmets, did not comply with EU safety rules.
(Reporting by Philip Blenkinsop and Sudip Kar-Gupta in Brussels; Editing by David Gregorio)
Key Takeaways
- •The reform targets the surge of around 4.6 billion low‑value parcels in 2024—12 million per day—91 % of which originated from China, many non‑compliant with EU safety and environmental standards
- •The overhaul introduces a new EU Customs Authority, Data Hub, and designates platforms as ‘deemed importers,’ increasing their liability for imported goods and ensuring platforms bear handling fees instead of consumers
- •The €150 customs duty exemption for small parcels will be abolished: as of 1 July 2026, every low‑value consignment will incur a flat duty (e.g. €3 per tariff heading), increasing compliance and fairness across the single market
Frequently Asked Questions about EU reaches deal to fine online platforms importing products deemed unsafe
1What is the purpose of the EU's new deal on online platforms?
The deal aims to tackle the import of unsafe and non-compliant products, making the EU single market safer and fairer.
2Which online platforms are mentioned in the EU's new enforcement measures?
Platforms such as Temu, Shein, and AliExpress are specifically mentioned as targets of the new regulations.
3What penalties will online platforms face for non-compliance under the new rules?
Systematic and repeated non-compliance may result in fines up to 6% of annual imports and potential suspension of the platform.
4What legislative bodies agreed on the EU customs reform?
The European Parliament and EU Council reached the agreement as part of the reform to the EU Customs Code.
