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    Home > Business > Estee Lauder names insider de La Faverie as new CEO to kickstart turnaround
    Business

    Estee Lauder names insider de La Faverie as new CEO to kickstart turnaround

    Published by Wanda Rich

    Posted on October 30, 2024

    2 min read

    Last updated: January 29, 2026

    The image depicts Stephane de La Faverie, named Estee Lauder's new CEO, as the company aims to revamp its business amid declining demand for cosmetics. His leadership is crucial for the brand's turnaround strategy.
    Estee Lauder's new CEO Stephane de La Faverie announced for company turnaround - Global Banking & Finance Review
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    Tags:Appointmentmanagementfinancial communityconsumer perceptionretail trade

    Quick Summary

    (Reuters) -Estee Lauder named insider Stephane de La Faverie its new CEO on Wednesday, as the company looks to revamp its

    (Reuters) -Estee Lauder named insider Stephane de La Faverie its new CEO on Wednesday, as the company looks to revamp its business amid falling demand for cosmetics and premium fragrances with consumers getting picky with their spending.

    De La Faverie, currently the cosmetic giant’s executive group president, oversees high-end fragrance brands such as Jo Malone London, Frederic Malle, Le Labo and Kilian Paris.

    He joined Estee in 2011 from L’Oreal and will take on the role from veteran Fabrizio Freda, who announced his retirement in August, on Jan. 1, 2025.

    Estee had earlier said Freda would remain as an adviser to his successor in fiscal year 2026.

    Freda became CEO in 2009 and was responsible for expanding the company’s skincare portfolio with the addition of brands such as Dr. Jart and The Ordinary owner Deciem.

    Following a comprehensive CEO succession planning process, and a thorough review of external and internal candidates, Stephane was the clear choice of the board,” Charlene Barshefsky, presiding board director, said.

    The MAC lipstick maker also said William Lauder, the grandson of the company founders and former CEO, would also step down from his current role as executive chairman and remain chair of the board.

    As new CEO, de La Faverie will be tasked with reviving sales, especially in China, at a time when demand for even “affordable luxuries” such as lipsticks and perfumes, widely considered recession-proof, are seeing a hit.

    Estee is set to report its quarterly earnings on Thursday. In the prior quarter, the company forecast its annual profit and sales below estimates due to weakness in China.

    Shares of the company have fallen nearly 40% this year.

    (Reporting by Savyata Mishra in Bengaluru; Editing by Shilpi Majumdar)

    Frequently Asked Questions about Estee Lauder names insider de La Faverie as new CEO to kickstart turnaround

    1What is a retail trade?

    Retail trade refers to the sale of goods and services to consumers for personal use. It involves selling products directly to the public through various channels, including physical stores and online platforms.

    2What is consumer perception?

    Consumer perception is how customers view and interpret a brand, product, or service based on their experiences, beliefs, and feelings. It significantly influences purchasing decisions and brand loyalty.

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