Search
00
GBAF Logo
trophy
Top StoriesInterviewsBusinessFinanceBankingTechnologyInvestingTradingVideosAwardsMagazinesHeadlinesTrends

Subscribe to our newsletter

Get the latest news and updates from our team.

Global Banking & Finance Review®

Global Banking & Finance Review® - Subscribe to our newsletter

Company

    GBAF Logo
    • About Us
    • Profile
    • Privacy & Cookie Policy
    • Terms of Use
    • Contact Us
    • Advertising
    • Submit Post
    • Latest News
    • Research Reports
    • Press Release
    • Awards▾
      • About the Awards
      • Awards TimeTable
      • Submit Nominations
      • Testimonials
      • Media Room
      • Award Winners
      • FAQ
    • Magazines▾
      • Global Banking & Finance Review Magazine Issue 79
      • Global Banking & Finance Review Magazine Issue 78
      • Global Banking & Finance Review Magazine Issue 77
      • Global Banking & Finance Review Magazine Issue 76
      • Global Banking & Finance Review Magazine Issue 75
      • Global Banking & Finance Review Magazine Issue 73
      • Global Banking & Finance Review Magazine Issue 71
      • Global Banking & Finance Review Magazine Issue 70
      • Global Banking & Finance Review Magazine Issue 69
      • Global Banking & Finance Review Magazine Issue 66
    Top StoriesInterviewsBusinessFinanceBankingTechnologyInvestingTradingVideosAwardsMagazinesHeadlinesTrends

    Global Banking & Finance Review® is a leading financial portal and online magazine offering News, Analysis, Opinion, Reviews, Interviews & Videos from the world of Banking, Finance, Business, Trading, Technology, Investing, Brokerage, Foreign Exchange, Tax & Legal, Islamic Finance, Asset & Wealth Management.
    Copyright © 2010-2026 GBAF Publications Ltd - All Rights Reserved. | Sitemap | Tags | Developed By eCorpIT

    Editorial & Advertiser disclosure

    Global Banking & Finance Review® is an online platform offering news, analysis, and opinion on the latest trends, developments, and innovations in the banking and finance industry worldwide. The platform covers a diverse range of topics, including banking, insurance, investment, wealth management, fintech, and regulatory issues. The website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website.

    Home > Headlines > Novo Nordisk, Emcure to launch weight-loss drug under new brand in India
    Headlines

    Novo Nordisk, Emcure to launch weight-loss drug under new brand in India

    Published by Global Banking & Finance Review®

    Posted on November 10, 2025

    2 min read

    Last updated: January 21, 2026

    Novo Nordisk, Emcure to launch weight-loss drug under new brand in India - Headlines news and analysis from Global Banking & Finance Review
    Why waste money on news and opinion when you can access them for free?

    Take advantage of our newsletter subscription and stay informed on the go!

    Subscribe

    Tags:partnershipinnovationhealthcare

    Quick Summary

    Novo Nordisk partners with Emcure to launch Poviztra, a new weight-loss drug in India, aiming to expand market reach amid competition.

    Table of Contents

    • Novo Nordisk and Emcure's Partnership
    • Details of the Agreement
    • Market Response and Pricing
    • Competitive Landscape in India

    Novo Nordisk and Emcure to Introduce New Weight-Loss Drug in India

    Novo Nordisk and Emcure's Partnership

    (Reuters) -Novo Nordisk has partnered with India's Emcure Pharmaceuticals to exclusively distribute and market its weight-loss drug under a new brand in the country, the companies said on Monday.

    Details of the Agreement

    Under the agreement, the Danish drugmaker will sell Poviztra 2.4 milligram (mg) semaglutide injection in India as a separate brand of its blockbuster weight-loss treatment Wegovy.

    Market Response and Pricing

    Shares of Emcure Pharma rose following the announcement, trading 6.5% higher at 1,451 rupees.

    Competitive Landscape in India

    Novo Nordisk launched Wegovy in India in June, three months after Eli Lilly introduced its competing weight-loss product Mounjaro in the world's most populous nation.

    Wegovy's 2.4 mg dose is priced at 26,015 rupees for a month's supply in India, while pricing for Poviztra was not disclosed.

    "This partnership is part of Novo Nordisk India's efforts to ensure its innovative treatments reach a greater number of patients in India," the Danish company said in an exchange filing.

    Last month, Eli Lilly also partnered with Cipla to sell its weight-loss drug under a separate brand in India.

    (Reporting by Manvi Pant in Bengaluru; Editing by Mrigank Dhaniwala and Sherry Jacob-Phillips)

    Key Takeaways

    • •Novo Nordisk partners with Emcure for drug distribution in India.
    • •Poviztra is a new brand of Novo Nordisk's Wegovy.
    • •Emcure shares rose 6.5% after the announcement.
    • •Wegovy launched in India three months after Eli Lilly's Mounjaro.
    • •Eli Lilly also partnered with Cipla for a similar launch.

    Frequently Asked Questions about Novo Nordisk, Emcure to launch weight-loss drug under new brand in India

    1What is a weight-loss drug?

    A weight-loss drug is a medication designed to help individuals reduce body weight by suppressing appetite, increasing metabolism, or preventing fat absorption.

    2What is market response in pharmaceuticals?

    Market response refers to how consumers and investors react to a new product launch, including changes in sales, stock prices, and overall market interest.

    3What is a blockbuster drug?

    A blockbuster drug is a medication that generates annual sales of over $1 billion, often due to its widespread use and effectiveness.

    More from Headlines

    Explore more articles in the Headlines category

    Image for Two airports in Poland closed due to Russian strikes on Ukraine
    Two airports in Poland closed due to Russian strikes on Ukraine
    Image for Exclusive-US plans initial payment towards billions owed to UN-envoy Waltz
    Exclusive-US plans initial payment towards billions owed to UN-envoy Waltz
    Image for Trump says good talks ongoing on Ukraine
    Trump says good talks ongoing on Ukraine
    Image for France to rally aid for Lebanon as it warns truce gains remain fragile
    France to rally aid for Lebanon as it warns truce gains remain fragile
    Image for Exclusive-US aims for March peace deal in Ukraine, quick elections, sources say
    Exclusive-US aims for March peace deal in Ukraine, quick elections, sources say
    Image for Ukraine's Zelenskiy calls for faster action on air defence, repairs to grid
    Ukraine's Zelenskiy calls for faster action on air defence, repairs to grid
    Image for Olympics-Italy's president takes the tram in video tribute to Milan transport
    Olympics-Italy's president takes the tram in video tribute to Milan transport
    Image for Goldman Sachs teams up with Anthropic to automate banking tasks with AI agents, CNBC reports
    Goldman Sachs teams up with Anthropic to automate banking tasks with AI agents, CNBC reports
    Image for Analysis-Hims' $49 weight-loss pill rattles investor case for cash-pay obesity market
    Analysis-Hims' $49 weight-loss pill rattles investor case for cash-pay obesity market
    Image for Big Tech's quarter in four charts: AI splurge and cloud growth
    Big Tech's quarter in four charts: AI splurge and cloud growth
    Image for Exclusive-Bangladesh PM front-runner rejects unity government offer, says his party set to win
    Exclusive-Bangladesh PM front-runner rejects unity government offer, says his party set to win
    Image for Azerbaijan issues strong protest to Russia over lawmaker's comments on Karabakh trial
    Azerbaijan issues strong protest to Russia over lawmaker's comments on Karabakh trial
    View All Headlines Posts
    Previous Headlines PostMarkets cheer signs of progress to end US government shutdown
    Next Headlines PostMorning Bid: Markets rejoice potential end to US government shutdown