UK insurer Aviva to buy Direct Line in $4.65 billion deal
Published by Global Banking & Finance Review®
Posted on December 23, 2024
1 min readLast updated: January 27, 2026

Published by Global Banking & Finance Review®
Posted on December 23, 2024
1 min readLast updated: January 27, 2026

Aviva has acquired Direct Line for $4.65 billion, forming the UK's largest home and motor insurer. The deal was finalized before Christmas under UK rules.
(Reuters) - British insurer Aviva has reached an agreement to buy smaller rival Direct Line in a 3.7 billion pound ($4.65 billion) cash-and-stock deal, the companies said on Monday, creating the UK's largest home and motor insurer.
Aviva and Direct Line had reached a preliminary agreement in early December. Aviva had until Christmas Day to make a formal offer or walk away under UK takeover rules.
($1 = 0.7957 pounds)
(Reporting by Chandini Monnappa and Aby Jose Koilparambil in Bengaluru; Editing by Varun H K)
The main topic is Aviva's acquisition of Direct Line for $4.65 billion, making it the UK's largest home and motor insurer.
The deal was valued at $4.65 billion, involving both cash and stock.
Aviva and Direct Line reached a preliminary agreement in early December.
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