Connect with us

Global Banking and Finance Review is an online platform offering news, analysis, and opinion on the latest trends, developments, and innovations in the banking and finance industry worldwide. The platform covers a diverse range of topics, including banking, insurance, investment, wealth management, fintech, and regulatory issues. The website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website. .



  • Automotive video expert CitNOW launches roadshow-style workshop training
  • Workshops increase video output by 26% and customer satisfaction by 16%
  • Swansway Garages is latest group to make use of CitNOW Roadshow
  • CitNOW Academy embarks on national training ‘tour’

Dealer workshops could benefit from a boost in customer satisfaction ratings of nearly a fifth by making sure that workshop staff are trained properly to use digital tools, according to CitNOW.


The video technology provider has revealed that a training roadshow provided by its CitNOW Academy programme, which tutored 735 staff from one major OEM’s network of 177 retailers on how to use video to communicate with customers delivered a 16% leap in average customer satisfaction scores over eight months.

The Society of Motor Manufacturers and Traders (SMMT) says that the UK automotive industry could generate a £74 billion boost over the next 20 years by fully embracing digitisation.

CitNOW’s Academy delivers its Roadshow in a customer’s workshop from a fully equipped van, complete with television screens, enabling technicians and service advisors to use video in their usual work environment with a focus on Best Practice, quality and consistency of content.

Swansway Garages is the latest dealer group to invite the CitNOW Academy Roadshow to train its workshop staff. The group’s training programme was run throughout January, with approximately 200 technicians and service advisors in attendance.

Swansway The Next Gear Roadshow

Swansway The Next Gear Roadshow

Duncan Sands, group after-sales director at Swansway Garages commented: “Introducing video was an extremely positive step for the business, but the next stage was to ensure consistency and quality across all teams at all sites. We also needed to re-energise the entire Health Check process”.

“The CitNOW Roadshow is a high-energy, hands-on training event, crucially with minimal workshop downtime. We’ve already seen a tangible uplift in customer comments on the videos we’re producing, which is extremely positive.”

Alistair Horsburgh, CEO at CitNOW, said: “Digital tools like video are changing the mindsets of consumers and the next stage in capturing the customer’s imagination and loyalty is to consider not which tools we use but how we use them.

“CitNOW is committed to supporting the industry in this important transition, and we will continue to work with manufacturers and retailers to ensure that the staff they employ at the coalface are technically literate and competent in maximising the tools they have at their disposal.”

CitNOW will also be offering a series of free ‘CitNOW Masterclass’ sales and workshop training sessions across the country. The full list of dates and locations is below:

  • April 12th (Sales) and 13th (Workshop) – Lancashire County Cricket Ground, Emirates Old Trafford, Manchester, M16 OPX
  • May 10th (Sales) and 11th (Workshop) – Brooklands Museum, Brooklands Road, Weybridge KT13 0QN
  • June 14th (Sales) and 15th (Workshop) – Rockingham Motor Speedway, Mitchell Road, Corby, Northamptonshire, NN17 5AF
  • October 17th (Sales) and 18th (Workshop) – Lancashire County Cricket Ground, Emirates Old Trafford, Manchester, M16 OPX
  • December 12th (Sales) and 13th (Workshop) – Brooklands Museum, Brooklands Road, Weybridge KT13 0QN

Workshops can register here:

Retailers can register here:

Global Banking & Finance Review


Why waste money on news and opinions when you can access them for free?

Take advantage of our newsletter subscription and stay informed on the go!

By submitting this form, you are consenting to receive marketing emails from: Global Banking & Finance Review │ Banking │ Finance │ Technology. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

Recent Post